News & Resources

Something big is happening. We’ve all felt the earth shifting beneath our feet as we bear witness to a rapidly-changing marketing landscape. So, how do we understand this sea change? We call it convergence. Simply put: the old industry silos segregating B2B from B2C marketing are blurring and breaking down. As these marketing arenas collide, a new framework comes into…

Event marketing fuels rapid revenue growth for enterprise companies, according to a new study by Harvard Business Review Analytic Services and Splash, a New York City-based provider of end-to-end event marketing software. Titled, “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact,” the report confirms a new era for event marketers in which high-performing companies are investing…