News & Resources

CEMA in the News and Industry Briefings

Case Studies & White Papers

October 25, 2018

MKTG Releases Latest: Immersive Experiences

Read More

Something big is happening. We’ve all felt the earth shifting beneath our feet as we bear witness to a rapidly-changing marketing landscape. So, how do we understand this sea change? We call it convergence. Simply put: the old industry silos segregating B2B from B2C marketing are blurring and breaking down. As these marketing arenas collide, a new framework comes into…

October 25, 2018

New Research Demonstrates Correlation Between Events and ROI

Read More

Event marketing fuels rapid revenue growth for enterprise companies, according to a new study by Harvard Business Review Analytic Services and Splash, a New York City-based provider of end-to-end event marketing software. Titled, “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact,” the report confirms a new era for event marketers in which high-performing companies are investing…

October 25, 2018

Top 11 Challenges Corporate Event Managers Face

Read More