Our Organization

Chairwoman

Dreamforce Production

Stacey Kashubeck is Senior Director of Strategic Events at Salesforce, where she heads up production for Dreamforce, the largest software conference in the world and Salesforce’s premier customer event. Stacey has over 20 years of event experience under her belt, with a portfolio of agency and client-side work. Since joining Salesforce in 2012, Stacey has added her own unique stamp to the marquis event, managing the Dreamfest customer event with talent including U2, Foo Fighters, Bruno Mars, Lenny Kravitz and Alicia Keys while partnering with UCSF to bring the annual charity concert benefiting UCSF Benioff Children’s Hospitals to life. She also spearheaded the Dreamboat initiative at Dreamforce 2015, docking a Celebrity Infinity cruise ship in the San Francisco Bay to combat a hotel room shortage for more than 1,100 Dreamforce attendees.

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Vice Chairman

Priority Concepts Group

Paul Coulter, current Vice Chair for CEMA, has been actively involved for years and has served as Treasurer previously. He is President of Priority Concepts Group which specializes in customized hospitality and event solutions, including market research, technology, and facilitation. He founded his company after 17 years in the Convention Sales space working for some fantastic companies including Starwood and Marriott. Currently his projects include preopening sales strategy and customer advisory board development for a 10,000 bedroom resort. In addition, he’s developed marketing plans and facilitated market research for others including most recently a hospitality technology company. Prior to Priority Concepts Group, Coulter spent 15 years in sales at the Walt Disney World Swan and Dolphin and completed his tenure as Director of Group Sales. He has an amazing wife, April and four kids, and loves to eat at the top restaurants and has visited 28 countries so far.

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Treasurer

Event Marketing Partners

For more than 25 years, Gordon has successfully managed teams partnering with clients to achieve - and, in most cases, exceed - their business goals & marketing objectives through face-to-face marketing. Over his career, he has been active in the events industry, including sitting on the Board of Directors for the Corporate Event Marketing Association (CEMA), participating as a member of the Experiential Marketing Measurement Coalition (EMMC) and founding the Technology Event Marketing Strategy Council (TEMSC).

Since founding Event Marketing Partners in 2009, his company has experienced substantial year-over-year growth. Gordon is fixated on evolving event marketing, understanding industry trends, and sharing best practices. EMP has seen international expansion by adding offices in EMEA (England, France and Spain). EMP clients include leading global brands such as AT&T, Amazon Web Services, Broadcom, Hewlett-Packard, Intel, Schneider Electric, and ServiceNow, as well as the emerging brands Consigli, Newsela, NPD, Single Digits and Yext.

Prior to EMP, Gordon held senior management positions with Carat Brand Experience, Jack Morton Worldwide, and UBM/Blenheim. Before entering the event marketing world, Gordon was an entrepreneur in the real estate publishing industry, owning three magazines and a newspaper, plus he produced a weekly real estate television show on NYC’s NBC station.

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Secretary

Fern Expo

Jim is actively engaged in leading the company’s marketing & industry relations efforts. This includes strategy and oversight of branding, social media, public relations, industry events and other face to face initiatives that drive client and prospect engagement. Additionally, his day to day activity with the sales team involves strategy around proposal deliverables and presentations. On the client side of the equation, Jim oversees the Corporate Events PRG Media and Content services group while still overseeing a small portfolio of key accounts for PRG. Jim is committed to supporting the professional growth of the industry though active industry involvement as a volunteer leader and speaker at events. He participates in PCMA both locally and nationally, serving as the President of the PCMA Capital Chapter Board of Directors. In 2014 he was honored by PCMA as the “Distinguished Service Professional of the Year” “. Additionally, he serves as a member of the Executive Committee and Treasurer for the Incentive Research Foundation. In 2015 he was the recipient of the PRG Presidents Award.

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Immediate Past Chairwoman

Poly

Karen brings over 20 years of event experience to the CEMA board. Karen offers a different approach to event management by focusing on creating unique customer experiences that leave attendees feeling immersed into a Company’s brand. Her trademark skills of problem solving, calm demeanor and solid leadership has cemented her role as a key driver of top tier global tradeshows and events. Throughout Karen’s career, she has always focused on “what’s next?” Whether it be in her immediate field, or introducing new programs throughout the organization. Most recently Karen helped launch a Women’s Leadership employee group helping other women focus on development and success in the workplace. Karen’s experience covers a wide variety of focus areas, from wine to technology. In her spare time, she is dedicated to wellness programs, nature, health and fitness.

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Board Member at Large

IBM

Colleen Bisconti is IBM Vice President Marketing, Global Conferences and Events. She leads IBM’s worldwide events strategy and the professional career discipline for an extended team of 400+ event marketers across the globe. The team executes 6,000+ in person and digital events including both proprietary and 3rd party activities. She led the ongoing evolution of the overall event strategy that included the creation of IBM’s single flagship global conference, IBM Think, with over 30,000 attendees annually. Colleen has over 25 years experience in the IT industry and is known as an innovative and passionate marketing leader with extensive management experience. She has a proven track record for the successful development and execution of marketing strategy, demand generation programs, event strategy and execution, and channel development to drive revenue results with a long history of leading high-performance teams. She is results oriented and succeeds by working across matrixed environments and external organizations. Colleen is passionate about team culture and creating exceptional attendee experiences.

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Board Member at Large

Hilton Worlwide

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Board Member at Large

George P. Johnson

Sherri is a savvy, proven leader who loves building brands. With 25+ years of integrated marketing, communications, and experiential expertise across all channels, she drives strategic solutions that make a relevant impact. Her portfolio represents not only many of the most admired brands and agencies but also some of the world's top emerging companies. Areas of personal excellence are collaboration, challenging the status quo and inspiring highly talented people. In Sherri's role as SVP, Client Success she is laser-focused on Client Team Development, Brand Marketing Strategy, Event Impact, Creativity, and Innovation in the U.S. and globally. She leads Los Angeles and Dallas regional growth and evolution through well-orchestrated plans, campaigns and solutions. A priority for her is leading teams with defined goals and always with a human touch. As Sherri simply states: " I help brands and people connect with people -internal, B2B, B2C, H2H- that results in lasting relationships."

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Board Member at Large

Oracle

Karen has been in high tech for over 25 years and in her current position at Oracle as Senior Director, Corporate Event Marketing for 7 years. Karen leads a multi-faceted team of professionals managing event and business operations, event technology and the digital event audience experience for Oracle’s corporate event portfolio. Previous to Oracle, Karen led many marketing teams at both Sun Microsystems and Plantronics. Karen has a passion for creating new organizations and processes that allow for more efficiency and cost savings. From complex and lengthy marketing campaigns to large and small events and conferences, Karen has experienced the good, the bad and the ugly which has helped her in understanding what makes a great event. Away from work, Karen is an avid sports fan and enjoys watching her favorite teams in Boston (where she grew up) and SF (where she lives) play baseball, hockey, football and basketball.

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Board Member at Large

Philadelphia CVB

Maria is the Vice President of Citywide Sales and Convention Services at the Philadelphia Convention and Visitors Bureau. She serves the organization by building relationships with meeting planners and corporate event planners who are looking to create memorable experiences for their attendees. Maria has been with the PHLCVB for 20 years, and her work has resulted in award-winning meetings, conventions, and events hosted at the Pennsylvania Convention Center and throughout the City of Philadelphia. In her previous role, Maria was Senior Director of National Accounts with a primary focus on national conventions and major sporting events. One of her signature accomplishments was securing and executing the 2017 NFL Draft. Prior to joining the PHLCVB, Maria was the Director of Sales & Marketing at the Hawthorn Suites Hotel Philadelphia, managed by Vista Host. It was here that she had the opportunity to lead her first large-scale hotel opening. Prior to the Hawthorn Suites, Maria was the Regional Director of Sales & Marketing for Vista Host Hotel Management. Maria is a member of Meeting Professionals International (MPI), Hospitality Sales & Marketing Association (HSMAI), Professional Convention Management Association (PCMA), and the American Society of Association Executives (ASAE), Corporate Event Marketing Association (CEMA). Charitable Work Maria has given back to the local community by volunteering with local organizations like the American Red Cross, United Way of Southeastern Pennsylvania, The Ronald McDonald House, and Jakes Place. Maria is also the Executive Director of Get Your Rear in Gear Philadelphia, an event supported by the Colon Cancer Coalition. The Colon Cancer Coalition is a non-profit that oversees the continued success of “Get Your Rear In Gear” events across the United States. Maria started the group in 2009 after losing both her father and grandfather to colon cancer. Under Maria’s direction, this event has raised more than $2.5 million dollars in ten years. These funds stay in the region to fund research for colorectal cancer, educate the community about the importance of screenings and patient care.

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Board Member at Large

Independent

Billi Little is a 27-year veteran in the event management industry and is still loving the chaos around this career path. She has spent most of her career working in the software industry and she enjoys the challenge of trying to incorporate give back opportunities at the event she manages. Billi has a couple of great passions in life and they include traveling, hanging out with friends and drinking beer. She manages to connect those three passions many times in the event career path. She was raised in a small town in Montana and has now lived in Denver, Colorado for 27 years. She loves the outdoor life that living in Denver offers and you can find her playing volleyball, watching sporting events or attending concerts in her down time. She is a life-long Broncos fan and still believes in the team, despite their poor performance the last couple of years! Billi has been an active member of CEMA for more than 16 years and this is her second election to the CEMA board. She truly believes that you can improve your event programs by working with and learning from the outstanding professionals that are part of the CEMA community. She loves meeting and sharing ideas with other CEMA members so she looks forward to meeting you at the next CEMA event.

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Board Member at Large

F5

Julie Lynch is no stranger to the event marketing industry having spent the last quarter century in the midst of the fun and chaos of all we love and do. Julie just recently joined F5 (a tech company focused on software and security) in September of 2020. She is enjoying her role as the head of global events and is excited about all that is on the horizon for experiential marketing. Julie is passionate about CEMA and all that this organization and membership makes possible for our industry. She is especially excited about the new opportunities that being a part of PCMA brings to our group of amazing event marketers and industry professionals.

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Board Member at Large

F5

Sara brings 10+ years of experience in strategic events, working primarily in the technology industry. At Sage, a global accounting software company, she is responsible for leading the strategy behind a portfolio of tradeshows and user conferences within the U.S., including the annual Sage Summit. Prior to joining Sage, Sara spent 4 years at a leading background screening technology provider, managing their global event program. In addition to her professional career in events, Sara created Solo Travel Woman a blog that inspires woman to embrace their independence to travel the world and create new experiences.

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Board Member at Large

Atlassian

As the Head of Field Marketing & Event Strategy at Atlassian, Amy Walter drives the global Field Marketing team, as well as the strategy, technology, and audience acquisition efforts across the entire global event portfolio including proprietary events, digital events and third party programs. She helped build the first-ever Atlassian European user conference in 2017 as the program lead, and now focuses her time partnering with the global team defining the long-term strategies and goals for their programs. She loves event data and using it to help tell the Atlassian event team’s success stories and to make data-driven decisions shaping the future of their events.

Prior to joining Atlassian, Amy held roles at other tech firms as an event marketer, managed event operations on the agency side, and also worked in catering and sales at a hotel / casino. Her focus on operational excellence paired with her data-centric approach has brought a unique perspective to the programs she’s managed. Amy earned a BS in Marketing and Journalism from the University of Nevada, Reno and currently resides in Reno, Nevada with her husband Anthony, and french bulldog, Winston.

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Board Member at Large

ProGlobalEvents/ProExhibits

Dick Wheeler is the co-owner and president of both ProGlobalEvents and ProExhibits. He has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Whittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO, and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide. ProGlobalEvents is an innovative corporate event production company that plans and manages unique experiences ranging from traditional corporate conferences to festival style experiential events. The company blends a team with decades of entertainment and corporate event successes with a creative team, in-house graphics production, custom fabrication services and program management. For more information see www.proglobalevents.com.

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