How To Represent Your Brand In A Virtual Environment Beyond The Usual – BeyondLive Inc. Case Study
July 7, 2021
The pivot from live to virtual and hybrid events has meant that event planners have been faced with a major change of priority. Instead of finding a great live event venue, many are focused on finding a virtual event platform that ticks every box. Something that hasn’t changed, however, is the importance of event branding.
One of the functions of an event is to increase brand awareness, but virtual event branding isn’t necessarily the same as its in-person event counterpart. What’s different about virtual event branding? And how can you maximize branding opportunities within a virtual environment?
Find answers to these important questions and learn how to represent your brand in an engaging, immersive and visually stimulating virtual conference experience in a dynamic article and case study from Beyond Live Inc. that details how Logitech put virtual event branding at the forefront of the planning process for their Dream Different global sales conference.
BeyondLive Inc. was formed to deliver the next generation of virtual experiences for corporate clients seeking to expand brand reach by elevating their digital portfolio. The team, comprised of seasoned talent with decades of digital design and live event experience, stems predominantly from two leading companies: ProExhibits and ProGlobalEvents.