Elevating Event Experiences: Ethical AI Facial Analysis in Action

<< Case Studies & White Papers | December 13, 2023

December 2023
In the ever-evolving landscape of event production, the integration of Artificial Intelligence (AI) has become a prevailing trend among organizers seeking to enhance their offerings. While AI, especially generative AI like Chat GPT, has gained prominence in streamlining administrative tasks, the question arises: Are there AI solutions that empower event organizers to understand their attendees and enhance their event experiences?

Discrete sensor placement is simple
Discrete sensor placement is simple

Zenus AI is at the forefront of Ethical Facial Analysis technology. Their groundbreaking innovation measures impressions, demographics, dwell time, and positive sentiment in all physical environments, achieving an impressive 95% accuracy – all while protecting the paramount importance of data privacy.

Zenus AI achieves this feat by deploying proprietary AI models on custom-made IoT devices, minimizing bandwidth requirements, and safeguarding individuals’ privacy.
Event organizers and marketers from diverse industries leverage the analytics provided by Zenus AI’s live dashboard to gain profound insights into their audience’s experience. These insights, in turn, empower data-driven decision-making that aligns with their business goals and objectives.

Zenus AI Features at CEMA Summit 2023

At CEMA Summit 2023, Zenus AI illustrated the prowess of their technology at this two-day exclusive association conference boasting over 500 attendees. The objectives set for this event were threefold:

  1. Optimize Programming: To discern which speakers and sessions elicited the most positive emotional responses, with the aim of enhancing future event programming.
  1. Targeted Engagement: To analyze the demographic breakdown and ascertain how the sessions resonated with the intended target audience.
  1. Map Attendee Behavior: To streamline metrics collection about attendee attendance and preferences by badge type with advanced AI kiosks.

How It Unfolded

During CEMA Summit 2023, Zenus AI’s discreet Facial Analysis Cameras passively mapped attendee behavior across various sessions and stages. The AI meticulously analyzed audience facial expressions and tracked changes at a group level over time. Crucially, this data remained completely anonymous, with no connection to ndividual identities, and no video recording or storage.

Self Check-In with Speed and Accuracy
Self Check-In with Speed and Accuracy

AI badge scanners were strategically placed at session entry points, enabling attendees to scan themselves into sessions.

The latest Zenus badge scanning technology processed up to 20 attendees per minute at each kiosk, an industry-first and record-setting performance.

Key Insights and Takeaways

With the technology in place, CEMA Summit’s event organizers gained real-time access to invaluable data through their Zenus dashboard. Post-event, this data provided key insights into the event’s success and opportunities for optimization:

  • Keynote Success: Keynote sessions emerged as the primary generators of positive energy throughout CEMA Summit 2023, surpassing breakout sessions and town halls. The sentiment analysis enables the client to delve into the specifics of these sessions, pinpointing moments of peak engagement. It opens the door for the possibility of replicating successful content and speakers in other session types to enhance engagement.

  • Day-to-Day Dynamics: The second day of sessions outshone the first in terms of room energy levels. While several factors could account for this, it is a notable trend seen in Zenus’ data across events:
  • The last event day often sees higher engagement, despite typically having lower attendance. This insight offers a tantalizing glimpse into the impact of overcrowded spaces on satisfaction.
  • Consistent Attendance: Attendance remained steady throughout morning and afternoon sessions, potentially indicating a successful program. For clients seeking to boost afternoon attendance based on insights from prior events, this data serves as a valuable ROI metric, confirming the efficacy of programming changes.

Demographic Insights: A predominantly younger audience (under 40) attended CEMA Summit 2023, with both older (over 40) and female participants consistently exhibiting higher levels of positive energy. This revelation could steer the organizer towards tailored content strategies aimed at resonating with specific demographic segments.

Zenus AI’s Ethical Facial Analysis technology not only preserves attendee privacy but also provides event organizers with a treasure trove of insights to elevate future events. As the AI event revolution continues, Zenus AI’s pioneering work stands as a testament to the transformative potential of ethical AI in event analytics.

In a landscape where understanding the audience is paramount, Zenus AI has firmly established itself as a trailblazer, leading the way towards data-driven event excellence.