MEMBER REGISTRATION OPEN!

cema-summit-2024

Why join us in Seattle?​

CEMA Summit attracts visionaries, industry leaders, and innovators who share a passion for creating exceptional experiences. This year, we'll explore the intersection of strategy, purpose, and play, and discover how this balanced approach can elevate your events to new heights. You’ll gain invaluable inspiration and insights, actionable strategies, and meaningful connections with fellow corporate event marketers. Experience thought-provoking keynotes, engaging panel discussions, hands-on workshops and interactive sessions led by experts at the forefront of the industry—all set against the iconic backdrop of Seattle's skyline and vibrant culture.

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ON THE MAIN STAGE

Ali Daniels

Ali Daniels

Senior Vice President Marketing, Seattle Kraken
Main stage speaker

Ali Daniels is an award-winning storyteller and brand creator, starting her career with the Seattle SuperSonics and Seattle Storm. She also worked in marketing for brands like ScreenLife Toys and Tully’s Coffee before moving to the agency side of the industry where she supported brands like Pacifico Beer, JanSport, adidas and Seattle’s Best Coffee.

Prior to joining the Seattle Kraken as SVP, Marketing earlier this year, she was the Chief Marketing Officer for nearly 13 magical years at Visit Seattle, the city’s destination marketing organization overseeing marketing, design, public relations, international tourism and cultural tourism.

Diane Mizota

Broadcast Producer, Salesforce
Event host

From Hollywood’s biggest red carpets, to fitness, parenting, video games, fashion and decorating shows on network television, digital and cable outlets, Diane Mizota’s hosting experience is unparalleled. She has worked with Access Hollywood, Fandango, and Yahoo! For two years, she even served as Ashton Kutcher’s “Vice President of Pop Culture” in a campaign for Popchips.

In late 2023, Diane joined Salesforce as a broadcast producer and on-air host, bringing her storytelling expertise to produce best-in-class content from live events around the world, streaming on Salesforce+.

CONTENT PILLARS: INFUSING STRATEGY WITH PURPOSE AND PLAY

Balanced Brilliance

Synergy by Design

Synergy by Design

Explore how mindfulness practices and intentional decision-making can enhance leadership effectiveness and promote a balanced approach to strategic planning.

Innovative Playfulness

Innovative Playfulness

Discover how elements of play can unlock new perspectives, inspire collaboration, foster innovation, stimulate creativity, and drive organizational success.

Purpose-Driven Leadership

Purpose-Driven Leadership

Explore how leveraging corporate influence for purpose-driven initiatives and positive societal impact can cultivate a culture of engagement and fulfillment.

REGISTRATION RATES

Rates go up on July 12th by $100.

*Final price to include credit card fees.

*For new CEMA members only. Please allow up to 5 business days for your new member benefits to update. Additional discounts not applicable.

Thank You to Host Partner & Host Venue

Visit Seattle

Save with Our Travel Partners

Southwest Airlines

Southwest Airlines is pleased to offer CEMA Summit 2024 attendees discounted fares. To utilize the discount, book via SWABIZ® using this link. Discount valid for travel 8/2/2024 to 8/9/2024.

Thank You to Our In-Kind Sponsors

PCMA EVENT LEADERSHIP INSTITUTE (ELI)

Certificate Courses

PRE-EVENT LIVE TRAINING

A Guide to Designing & Executing an Event Accessibility Strategy 

DAY: Sunday, August 4 

TIME: 12:00 p.m. – 4:00 p.m.

INSTRUCTOR: Joshua Klipp, CASp

PRICE: $295 | CAPACITY: 40

Gain a comprehensive, commonsense approach toward event accessibility that you can apply toward in-person and virtual experiences. Learn the essential strategies, knowledge and skills needed to create truly inclusive events that welcome every individual, regardless of their abilities.   

Key Takeaways:  

  • Inclusive Event Design: Understand how to create environments that cater to diverse needs and abilities.
  • Legal and Ethical Considerations: Get empowered to make informed decisions with by navigating the legal landscape of event accessibility.
  • Universal Design Principles: Discover the power of universal design principles and how they can be applied to various aspects of event planning, ensuring a seamless experience for all attendees.  
  • Technology Integration: Enhance accessibility with technology, from assistive devices to virtual solutions, and learn how to integrate them seamlessly into your event.  
  • Communication and Marketing Strategies: Develop effective communication and marketing strategies to promote your event as inclusive and accessible, reaching a broader audience and enhancing your event’s reputation.

Mastering Stakeholder Engagement: Building Trust, Influence, and Effective Communication in Event Management

DAYS: Sunday, August 4 and Wednesday, August 7

TIME: 1:00 a.m. – 4:00 p.m.

INSTRUCTOR: Tammy Moore

PRICE: $295 | CAPACITY: 40

Are your event management practices in need of better stakeholder relationship skills? Through a combination of theory and practical exercises, participants will be able to identify and map stakeholders, better understand their needs and expectations, and understand the significance of these relationships to the event’s success.

Key Takeaways:

  • Building Trust and Influence with Stakeholders: Develop effective strategies for creating and maintaining trust and learn how to use influence to align stakeholder interests with event goals.
  • Navigating Challenges with Difficult Stakeholders: Gain insights into identifying and engaging difficult stakeholders, transforming potential conflicts into collaborative opportunities.
  • Enhancing Communication through Effective Management: Explore how project and program management techniques can facilitate clear, effective communication, ensuring stakeholders are aligned and informed.
  • Aligning Stakeholder Expectations with Strategic Event Objectives: Implement project management principles to seamlessly integrate stakeholder expectations into the planning and execution of successful events.

PRE- & POST-EVENT LIVE TRAINING

Enhancing Events with AI & How to Hack the Adoption Curve

DAYS: Sunday, August 4 and Wednesday, August 7

TIME: 9:00 a.m. – 12:00 p.m.

INSTRUCTOR: Nick Borelli

PRICE: $295 | CAPACITY: 40

Transform from AI-curious to AI-savvy in just 3 hours with our exclusive training session explicitly crafted for event professionals. Delve into the fascinating world of AI, unlocking its potential and discovering how it can revolutionize the event landscape. From understanding AI fundamentals to exploring its practical applications in every phase of event planning, you’ll gain invaluable insights to enhance efficiency and elevate experiences. Through hands-on activities, you’ll actively engage with AI technologies, empowering you to seamlessly integrate them into your event strategies. Prepare to be inspired and equipped to champion AI adoption within your organization and be a catalyst for positive change and innovation like never before.

This course is for: 

  • Emerging and experienced meeting and events professionals interested in experimenting with new technology
  • Business event professionals who want to learn how AI tools can streamline operations and save time during the event planning process

Learning Objectives:   

  1. Explore the intricacies of AI, delving into its workings and assessing its current maturity level, all while navigating the ethical, legal, and privacy considerations that come with its adoption.
  2. Embrace design thinking methodologies infused with AI to unlock new realms of possibility, propelling you toward ambitious goals with unparalleled depth and innovation.
  3. Discover real-world examples of AI applications across event strategy, planning, engagement, and data analysis, immersing yourself in hands-on demonstrations of tools that will revolutionize your work.
  4. Embark on a transformative hands-on learning journey, tackle an AI adoption challenge in teams, and bridge the gap between theory and practice as you craft your first AI-driven event strategy experience.

After CEMA Summit, continue your learning journey with the full-length Enhancing Events with AI Certificate  course. Registered post-conference participants will receive a $295 voucher to use towards the course.

How to Become a DEI Champion for Your Events

DAY: Sunday, August 4 

TIME: 10:00 a.m. – 6:00 p.m.

INSTRUCTOR: Zoe Moore

PRICE: $495 | CAPACITY:40

Join us for an engaging and transformative training session designed to equip event professionals with the knowledge, skills, and strategies needed to champion diversity, equity, and inclusion (DEI) within the dynamic world of events. In this immersive learning experience, participants will delve into the multifaceted realm of DEI, exploring its historical context, terminology, and practical applications.

Participants will go on an insightful journey through interactive sessions, thought-provoking discussions, and hands-on activities. The carefully curated agenda is structured to provide a holistic understanding of DEI and its integration into various aspects of event planning and execution.

Start your journey at CEMA Summit and apply the full amount to continue your learning experience with ELI for the Event DEI Strategist Certificate through a private cohort with the instructor.

Key Themes:

  • Self & Social Awareness: Understand the evolution of DEI as an industry and explore essential terminology. Reflect on personal biases, develop emotional intelligence, and foster an inclusive mindset to promote equitable event experiences.
  • What Gets Measured Gets Managed: Delve into the business case for diversity and learn to measure the impact of DEI initiatives. Develop assessments, frameworks, and strategic action plans to align with DEI goals.
  • Strategically Committed: Navigate the intricate landscape of DEI considerations in hiring practices, event design, and supplier diversity. Gain practical insights into making equitable choices at every step.