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Member of the Month

Nominate a CEMA Member

March 2020

Ashely King

As a Marketing Director at ServiceNow, Ashely King is responsible for the planning and execution of top-tier tradeshows and C-level events to drive pipeline, awareness and thought leadership. Her core objective is lead generation and curating customer experiences across AMS events. With 20+ years of experience, Ashely’s strategic mindset and passion for the event industry is often quoted as infectious, and it is her hope to continue infusing this mindset and passion into every event and leadership engagement. Prior to ServiceNow, she worked at Veritas, Symantec, BEA Systems and as a third party meeting planner.

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January 2020

Melissa-Riley-web

Melissa Riley

January is an amazing opportunity to “start over” or “start something new.” This new decade will even bring remarkable opportunities to create something new within yourself that you might have never thought possible. Forget New Year resolutions, focus on something you have never done before and just freaking do it already. Just jump in with both feet – make the move, buy the shoes, just don’t cut your own bangs.

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December 2019

Jill Leithner

For the majority of my professional life, I wore 3 major hats, all focused on building strong relationships and driving high customer satisfaction: Product sales and marketing champion for chemical, personal care and high tech companies; Program management for hardware, software, and executive intiatives; and adjunct college Professor in marketing strategy.

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November 2019

Terri

Terri L. Meyer, CMP

Living in Las Vegas you get used to all the bright lights and incredible events. But that doesn’t compare to the bright light of being featured as CEMA’s member of the month!

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October 2019

Valerie Strehle

As the Director of Marketing Events at Workiva (NYSE:WK), Valerie Strehle is responsible for the vision, strategy, and execution of the Workiva event portfolio, including workshops, sponsorships, and field marketing experiential events to align with operational goals and objectives. She leads the annual user conference, Workiva Amplify, now in its ninth year and drawing more than 2,200 attendees. Being involved with Amplify since its beginning, she loves focusing on the changing attendee journey year over year and creating a positive, memorable experience for attendees.

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August 2019

Mae Whiting

Mae Whiting

As a Sr. Events Program Manager at AWS, Mae’s focus are the Americas Summits, driving the customer experience and the overall operational execution. With 15+ years of experience, it’s the dynamic environment and people that she’s met along the way that keeps her going.

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July 2019

Michelle Olmstead

Michelle Olmstead

As a Global Event Marketing Manager at Ivanti, Michelle Olmstead is one of the driving forces behind a portfolio of successful global events.  With 16 years of diverse experience, she has been thriving in the frenzied world of marketing and events, loving the challenges and excitement each day brings.

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June 2019

Patricia Beaudoux

Patricia is a long-time industry veteran, with 30 plus years of experience in the Hospitality Business. She has worked in The Alpine Resort Industry, which presented opportunities to work on events such as the Men’s World Cup Finals. During her tenure with Southwest Airlines, Patricia was fortunate enough to be a part of an amazing Marketing and Events Team. In Global Hotel Industry sales, Patricia focused her expertise on leisure, consortia, transient, and M&E. Currently Patricia is the Director, of International Sales for the Las Vegas Sands Corporation Asian Hotel Portfolio. Patricia works with The Marina Bay Sands, Singapore and Sands Resorts, Macao, and covers all of North America. Raised in New Orleans, Louisiana, Patricia is always a southern girl at heart, and for the last 30 years has been lucky enough to call Northern California her home. Patricia is passionate about the outdoors, finding time to go mountain biking, skiing, and hiking whenever she can. She is even a certified Master Composter and Gardener! Patricia and her husband just celebrated their 29th wedding anniversary, and they have a beautiful son, who is studying in Washington DC. Her goal is to travel to all of earth’s continents, having only Africa and Antarctica left to on the list! Patricia feels honored by her ten-year involvement with CEMA and serves on the Content Committee. The caliber of professionalism, people, and camaraderie have made this journey joyful and intellectually rewarding.

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May 2019

Polly Kruz

Polly Kruse

Polly has over 15 years of experience dedicated to various aspects of customer programs and event management. Her experience covers the management of corporate events—internal and external, customer user events, executive briefing centers, customer councils, customer advisory boards, and customer communications. She has spent time working for organizations based in India, Japan, Australia and managing global teams in those regions and Europe.  Polly recently started a role at Citrix as VP of Executive Programs where her team is responsible for all C-Level events and experiences as well as the Global Briefing Centers and Global Reference Program.  Polly first joined CEMA back in 2004 and credits a lot of the success she has had in her events to the partnerships she has formed from being a CEMA member.

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April 2019

Billi Little

Billi Little

As the Sr. Manager, Marketing Events at Symantec, Billi Little drives the strategy and management of the global event program.  She is lucky to manage a great team of event professionals that help create the largest event experiences for Symantec.  Billi is an almost a 26 year veteran in the event world (July 1993 is when she received her first event position) and is still loving the chaos of the event industry.  She has spent most of her career working in the software industry and she enjoys the challenge of trying to incorporate give back opportunities at the event she manages.

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March 2019

Brian-Mason

Brian Mason

Brian Mason is Sr. Manager of Strategic Events and the Global Events Liaison at Salesforce. Brian has spent the last 10 years traveling the globe and producing strategic sales and marketing events in cities from London to Sydney, Sao Paulo to New York and Munich to Tokyo. He has worked both on the event management and keynote production side of events and brings 20 years of experience from a unique background formerly in production management of TV and Film in Los Angeles on various projects like “For Love of the Game,” “Red Dragon,” and “Battle Dome”.

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February 2019

Amy Walter

Amy Walter

As the Manager, Event Strategy & Technology at Atlassian, Amy Walter drives the Event Marketing team’s measurement strategies, technology, and audience acquisition efforts for the global event portfolio including proprietary events and trade shows. She helped build the first-ever Atlassian European user conference in 2017 as the program lead, and now focuses her time partnering with Head of Event Marketing, Angie Smith, on defining the long-term strategies and goals for their programs. She loves event data and using it to help tell the Atlassian event team’s success stories and provide recommendations on the shape of their events in the future.

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January 2019

Deirdre McCready

Dierdre McCready

As Senior Vice President of Sales & Special Events at Live Nation, Deirdre McCready is responsible for driving and managing the overall sales growth and strategy of the Special Events business at Live Nations’ 50+ venues, clubs and theatres. As one of the industry’s top talents for the last 20 years, she uses her creativity, expertise and finesse to ensure her team exceeds expectations.

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December 2018

Le, Samanata

Samanata Le

Growing up in a city like Dubai, the hospitality industry is hard to avoid. I was always intrigued by it, yet embarked on a career in Graphic Design, as the Arts run generations-deep in my family. It was only after working for more than a decade as a designer, that I discovered that being an event manager was an actual career path.

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March 2020 Melissa-Riley-web January 2020 December 2019 Terri November 2019 October 2019 Mae Whiting August 2019 Michelle Olmstead July 2019 June 2019 Polly Kruz May 2019 Billi Little April 2019 Brian-Mason March 2019 Amy Walter February 2019 Deirdre McCready January 2019 Le, Samanata December 2018