Megan Warzeniak

Business Development Strategist for streamlinevents inc.

A 25-year hospitality industry veteran, Megan Warzeniak is an accomplished business development strategist and experience enabler. Having been on both the hotel side and the agency side, Megan is able to help clients navigate their events from a well-rounded perspective. Parallel to her professional work, Megan contributes her time and expertise to the PCMA-NCC Programs Committee and is an active contributor and ambassador within the Corporate Events Marketing Association (CEMA).

A passionate enthusiast who keeps abreast of trends in the event marketing space & thought leadership, Megan prides herself on being the ultimate connector and master relationship builder. To maintain balance in her life you can find her hiking, swimming, or downhill skiing in the Sierras with her beloved family and friends.

Newsletter Sponsor

Storycraft Lab is an experiential engagement agency. Our work creates moving and memorable content-rich narrative experiences. Leveraging our unique expertise in Audience Design, we enable teams to integrate human-centered design thinking into strategy, planning, development and delivery. Whether you are launching a product or engaging audiences with your exhibit, designing experiential education or a communications campaign, researching behaviors or driving dialog and action – Storycraft Lab has a team of brilliant strategists and creatives who empower teams and elevate your message.

Our work is both process and product. Storycraft Lab offers valuable tools for event marketers and creators, including the Experience Profiles™, a powerful personalization tool for employing empathy, and a variety of Design Thinking Workshop packages. These workshops include Empathy Mapping, Scenario Building, Journey Mapping, to understand, align and ideate for touchpoints and behaviors. The workshops we design are skillfully crafted to support attendees’ needs in connecting with one another and with the content.

Reach out to us at storycraftlab.com

New role, new horizons!

We’ve been talking a great deal over the past year about the evolving role of event marketers and the new areas of focus and skillsets we all have to embrace. We’ve also talked a lot about our integration into the PCMA family and the great synergies we enjoy. The success of our joint event at PCMA CL is a strong indicator of the added value we can deliver to the event industry.

In that vein, it was unexpected, but not surprising when PCMA President and CEO Sherrif Karamat asked me to take on additional responsibilities and serve as the association’s new Senior Vice President Global Events & Experiences. It’s an exciting opportunity because events are my passion and providing leadership and direction to PCMA global events puts me back in the game on a whole new level.

The best part is that I’ll continue to lead CEMA and will remain hands-on with every aspect of what we do. I’ve been blessed to work with a vibrant, creative, and generous community of event executives for so many years through CEMA. I’m truly standing on the shoulders of giants to bring that energy and experience to the PCMA family as we create the next generation of cutting-edge educational, experiential and information sharing opportunities on a global scale.

– Kim

It’s still membership renewal time, share your #WhyCEMA video with us.

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Thank you for supporting the CEMA community! We look forward to embracing the new year with you and connecting, collaborating and inspiring to ensure our success. Here’s what several members shared on #WhyCEMA

It’s very simple to send us your video on #WhyCEMA. Just click here to start ? #whyCEMA Videos (vocalvideo.com) We look forward to hearing what CEMA means to you and will post on social.

Your CEMA 2022 membership provides you access to past and future webinars hosted in the Learning On-Demand, workshops, live and digital events like our new CEMA Connects conversations, and our Smart Humans I Love (SHIRL) meetups. You can also learn and stay informed through our monthly e-newsletters, CEMA’s new Knowledge Base and Event Highlights digital content hubs, the Ask CEMA Forum, and “members only” information on our website. You’ll see the renew button on the top of our website www.CEMAOnline.com

February CEMA Connects

February’s CEMA Connects conversation “From Pivot to Pirouette,” with Angie Smith, Head of Events and Field Marketing at Atlassian provided insights and ideas on ways to refuel your teams and cultivate a culture of wellness within our work.

“In the midst of all this, I have learned that I can do really hard things. I am resilient,” Smith shared, “people just want choices.” Other participants added to the conversation “As a leader, I have also become a cheerleader to keep the team excited,” added Heather Griffin, Impact-XM “I celebrate our wins to keep morale up.”

See Angie Smith’s CEMA Connect See All of CEMA Connects

CEMA Educational Webinar Series:

LESSONS FROM NETAPP FOR SUCCESSFULLY DRIVING MEETINGS AT EVENTS AND EXECUTIVE BRIEFING SESSIONS

You know events and briefing sessions are among the best business opportunities for live engagement with key customers and prospects that generate the best ROI. However, new formats for supporting in-person and hybrid engagements in 2022 require proven strategies to achieve your objectives of advancing sales opportunities and driving revenue that boost your return on investment.

This session will offer valuable insights from panelists Mike Gearhart, Global Events and Don Childs, Executive Briefings at NetApp and is moderated by Aaron Karpaty from Jifflenow. They will discuss their strategies and how they increased productivity by 10X with the right automation to drive tangible outcomes from Events and Executive Briefing programs.

Key takeaways:

• Big picture trends in the events industry based on recent experience
• Lessons from 2021 and goals for 2022
• Role of attendee engagements as a KPI for events and executive sessions
• Best Practices for driving customer quality meetings at events and at executive briefing sessions all year

See All of Our Learning on Demand