Sarah Reed’s career started in global contact centers, where she learned how people make decisions in real time, under pressure, with imperfect information. That lens shapes every event she designs. At Zendesk, Braze, and Procore, Sarah led global event and executive engagement programs built to do more than engage—programs that drive pipeline, accelerate deals, and strengthen the relationships that actually move business forward. Sarah is known for pushing teams to think beyond execution and operate as event strategists, owning outcomes, not checklists. She’s not afraid to take smart risks to make the work better, even when it means challenging how things have always been done. Her teams call it the “Sarah effect,» those moments that are unexpected, memorable, and just a little bit magical. The ones people talk about long after the event is over.
Corporate Event Marketing Association