Neli Reis is Director of Trade Events for North America at EssilorLuxottica, leading programs that deepen partner relationships and elevate brand presence on the show floor. Relationship building and problem solving sit at the core of her approach, informed by open-minded curiosity and a sharp feel for competing market dynamics. Previously at Blokhaus, she coordinated global and local projects from concept to close, developing first-to-market activations, overseeing specialty marketing materials, and managing on-site execution. Reis partners confidently with senior stakeholders and external vendors, owning budgets, timelines, and negotiations. Her focus is simple and exacting, create events that run flawlessly and deliver measurable commercial impact.
Corporate Event Marketing Association