PCMA, the world’s largest platform for business events professionals, and the Corporate Event Marketing Association (CEMA), a premier global community of corporate event marketers, announced today a strategic alliance that will introduce each organization to new audiences.
The agreement, which starts Jan. 1, calls for collaboration and cross promotion through educational initiatives to help increase brand presence and membership. Financial terms are not being disclosed.
“PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events,” said Sherrif Karamat, CAE, PCMA’s president and CEO. “This strategic alliance with CEMA allows us to deliver more resources to our members while expanding our audience so we can continue to demonstrate how business events transform global economies and societies.”
The strategic agreement calls for CEMA to co-develop education at each of PCMA’s four signature events: Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Conference. PCMA will deliver education at the annual CEMA Summit and during CEMA Study Tours. In addition, both organizations will collaborate on webinars and other services to deliver greater value to each other’s membership.
“CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack and each brand offers unique and complementary qualities and services to help event professionals learn and grow,” said CEMA President and CEO Kimberley Gishler. “We look forward to collaborating on new and exciting research and educational programming as well as expanding access to professional networking, knowledge sharing and rich event experiences to both PCMA and CEMA members.”
PCMA also has strategic agreements with AIME (Asia Pacific Incentives Meetings Events), Abu Dhabi and Sarawak, Malaysia, IAPCO, COCAL and a joint venture with Destinations International for the annual Destination Showcase event.
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PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive level education, face-to-face networking and business intelligence to its global audience of 7,000 professionals and students.
Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.
Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Switzerland and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.
A voice for the industry, CEMA (Corporate Event Marketing Association) is the eminent community for senior event executives, association peers and industry partners. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members career growth. For more information www.CEMAonline.com