Alex Mitchell is Associate Manager for Strategic Events at Salesforce, helping bring marquee programs like Dreamforce and Connections to life. She manages key workstreams that shape the attendee experience, including commerce, analyst engagement, networking formats, and production coordination. Mitchell authored operational playbooks that standardize best practices across teams and vendors, improving consistency and speed. Her portfolio spans global events such as TDX San Francisco and TDX Bengaluru, where she led a 700-person hackathon. Known for meticulous planning and clear documentation, she aligns content, logistics, and stakeholder needs so large-scale events run smoothly and deliver tangible outcomes.
