At Zscaler, Lisa Logan directs executive engagement and strategic events, building programs that elevate thought leadership while deepening client relationships. She has a track record of delivering world-class corporate and industry events, consistently aligning them with business impact. Logan is known for cross-functional collaboration, optimising vendor partnerships, and ensuring events serve as powerful extensions of brand strategy. Her approach is data-driven, focusing on KPIs and measurable ROI, but she also emphasizes immersive design and participant experience. The result is a portfolio of events that drive both customer loyalty and organizational credibility in a competitive cybersecurity market.
Corporate Event Marketing Association