Leslie Hasvold has spent more than two decades producing experiences that change perception in a single moment. As Senior Director of Events, Programs, and Customer Advocacy at Cloudflare, she oversees user conferences, executive summits, and global programs designed to build community and pipeline. Her career includes leadership roles at Cisco, VMware, Splunk, and ServiceNow, where she developed a reputation for wrapping events around brands with originality and impact. Hasvold’s approach blends creativity and operational excellence, ensuring events don’t just inform but inspire. Colleagues know her as a bold leader unafraid to innovate and redefine industry expectations.

