Elizabeth Gilstrap leads Salesforce’s global strategic events, including Dreamforce and World Tours, guiding a team of 25+ professionals. Her portfolio spans 12+ major events annually, each designed to showcase Customer360 innovation and strengthen loyalty. With more than 35 years in experiential marketing, Gilstrap brings a unique mix of Olympic hospitality, Sundance, SXSW, and enterprise technology experience. She is known for her collaborative style, blending cross-functional partnerships with strong vendor relationships. A servant leader, she thrives on developing her team and shaping programs that set industry standards for scale, creativity, and measurable business impact.
Corporate Event Marketing Association