CEMA Newsletter: September 2024
Identifying new trends in event marketing
Brian Mason
VP, Strategy & Operations | CEMA
The summer is leaving quickly, and the fall event season is upon us. Huge tech events like Salesforce’s Dreamforce and Workdays Rising are just a few days away from loading in. IMEX is right around the corner in a few weeks bringing together industry leaders from around the world.
We are seeing new trends in upcoming shows, and CEMA is leading the way in understanding what is new in the industry with our CEMA and PWC research project sponsored by PCMA Foundation, Hilton, and Encore. We need your help. Please take a few minutes to fill out our research survey here. We will be sharing our findings with you in October to help you with your budgeting and planning process for 2025.
Did I mention that there is an incentive? We are raffling off 7 $150 Amazon gift cards for those that have taken the survey by 9/20.
Keep reading for more updates & resources!
Community
We asked members to share the value of CEMA – watch the video to hear their answers and celebrate our commitment to community!
Important Update: Membership Cycle Change
On September 1st, CEMA transitioned from a calendar expiration model to an anniversary expiration model. This change means that memberships will now expire one year from the date they become active. Here’s how this shift will affect you.
New Members
If you joined as a new member after September 1st, your membership will expire exactly one year from the date it becomes active.
A new member is defined as someone without an active or expired CEMA membership. This also includes members transitioning from a corporate membership to an individual membership.
Current Members
For those renewing before their expiration date (December 31, 2024):
Your renewal will be for a membership starting January 1st, and going forward, this will be your new anniversary date.
For those renewing during the expiration grace period (within 3 months after expiration):
Your membership will expire one year from the date it becomes active.
Current members include both corporate and individual memberships that are still active or in their grace period.
New Orleans was Built To Host
Smart. Innovative. Energizing. With stunning venues and one-of-a-kind experiences that jumpstart creativity and promote connecting, New Orleans was Built To Host. This city captivates and motivates like no other. New Orleans provides a customizable cultural feast. Whether it’s charter fishing in the Gulf, golfing at top-rated courses, or dining under centuries-old oaks.
What’s more, we have teams and programs in place that make planning and executing your meeting efficient so you can focus on your attendees. Whether you’re planning an intimate board meeting or a large-scale convention, New Orleans is built to host immersive meetings.
What We’re Reading
- 5 Events Industry Predictions (PCMA Convene)
- The Rebirth of In-Person Events (Special Events)
- Designing Events With DEI in Mind From the Beginning (PCMA Convene)
- Event Venues Look to High-Tech Solutions to Combat Food Waste (PCMA Convene)
- Engagement Without Barriers: How CEMA 2024 Wove in Inclusivity (Meetings Today)
- Introverts, Extroverts, and the Majority in the Middle (PCMA Convene)
UPCOMING EVENTS
September 16 | Las Vegas, NV
Dreamforce Pop-up
Register here to mix & mingle before Dreamforce kicks off.
October 9-10 | Sacramento, CA
CEMA Study Tour: Aftershock Festival
Applications open now! »
October 7-10 | Las Vegas, NV
CEMA & PCMA at IMEX America
Browse education and networking opportunities here and RSVP today for Beyond the Bar, our exclusive Pop-up brought to you by Caesars Entertainment.
November 19-20 | Nashville, TN
CEMA Study Tour: CMA Awards
Applications open now! »
Dec 4-6 | Miami, FL
CEMA Study Tour: Art Basel
Applications open now! »
Learning
CEMA Connects: How InGo helped Atlassian increase attendance for Team’24
Join us as InGo CEO, Michael Barnett, walks us through the incredible demand-gen campaign that helped Atlassian reach their registration goals for Team ‘24, one of the largest software user conferences of the year. Get inspired to increase your own event registration by 20% with a breakdown of the InGo use case straight from the Atlassian Team ‘24 executives and planning team.
Registration is open now »
What will you learn next with your CEMA member benefits?
What will you learn next with your CEMA member benefits?
PCMA ELI’s annual subscriptions are included in your CEMA membership and grant you unlimited access to their library digital resources. You can also take advantage of a 20% discount on all certificate courses, including:
- Event Accessibility Strategist certificate course begins September 19
- Enhancing Events with AI begins September 19
- New! Crisis Management & Risk Mitigation for Events certificate course begins September 26. Only 25 seats available.
- CMP Exam Prep course begins September 27—also available on demand!
- Event Measurement & Analytics certificate course begins October 1.
- Technical Meeting & Event Production begins October 19
- On demand! Accessibility Training for On-Site Event Staff certificate course, supported by Choose Chicago.