Joe Spaccarelli

President & Managing Partner
Strategy & Execution Partners

Joe founded S&E Partners over 8 years ago and has been providing strategic and tactical guidance in addition to supplying clients with event management resources to supplement existing staff, fill in gaps or simply serve as an outsourced resource.

Prior to starting S&E Partners Joe had a successful career in his corporate role at Motorola Solutions as the leader of the North America Sales Operations team and Chief of Staff for the Americas General Manager. Key areas of focus include Sales and Partner Conferences, training and field readiness, sales compensation, sales enablement and corporate fleet management.

Joe was previously Vice President, Event Marketing Operations at Cendant Corporation where he was responsible for annual city-wide conventions in excess of 10k attendees, incentive programs, multi-city road shows, Tradeshows, Investor Meetings, as well as internal and external meetings for world-class brands such as Coldwell Banker, Century21, Sotheby’s, Wyndham Hotels, Wingate, Days Inn, Super8 and Jackson Hewitt with P&L responsibility in excess of $30M. Managing a complex event marketing transition plans and service agreements he supported Cendant’s transformation into four publicly traded companies (Realogy, Wyndham Hotel Group, Avis/Budget and Travelport)

Joe began his career at Symbol Technologies Inc, driving a startup to be a Fortune 500 leading provider of enterprise mobility solutions. During his tenure Joe held several key marketing, event and operations leadership positions including worldwide Event Marketing and Customer Briefing Center. Through his tenure at Symbol Joe was responsible for the company’s event marketing team, 300 tradeshows and events each year including the annual customer user group and software developers’ conferences.

Joe also undertook an overseas assignment for several years in the United Kingdom to develop and lead the EMEA Field Marketing organization while leading and supporting the European Professional Golf Association (EPGA) sports activation and marketing tour.

Outside of his professional career he enjoys helping others in times of disaster though his work with the American Red Cross. During blue sky operations (when there are no major national disasters) Joe leads the largest home fire preparedness program in the country. During the last several years, during national disasters, he has been deployed more than a dozen times in the role of Operations Management. Most recently Joe and his team were overseeing operations in North Carolina during Florence for 9 counites and close to 3 million people. Prior deployments took him to Texas for Hurricane Harvey, California for the Santa Rosa and Paradise wildfires.

Joe earned his Engineering degree from S.U.N.Y Farmingdale in Farmingdale, New York.

Executive Profile of the Month Features…

Ken Madden

SVP, Digital Engagement
GPJ

Ken has 20 years of experience in digital and engagement strategy, technology and analytics, having worked on both the agency and client side. He leads GPJ’s team of digital creative, strategy and production experts across the U.S. and serves as a focal point for services integration with other Project Worldwide agencies. Ken has an MBA from NYU and a BS from the University of Texas.

Ken is a key member of GPJ’s dedicated team of strategists, experience designers, technologists, producers, content creators and live broadcast specialists helping our clients take advantage of the opportunities they have with digital events until we can meet safely again in person. This includes helping clients reimagine their experiences, including digital event strategy, content strategy, audience engagement, technology solutions and analytics, for today’s events as well as the future of remote, hybrid and in-person events as experiential marketing moves into a new age.

He’s recently been featured on Ask CEMA Live, as well as C&IT Magazine about how clients can be successful with digital events and what’s next for the industry.

“While the role of technology in the event space has been steadily increasing over the years, COVID-19 has forced us all to accelerate that process and think more deeply about how technology can help create more meaningful experiences,” Ken told C&IT. “The basics don’t change. Know your audience, understand what you want them to take away from the experience and consider your marketing and business objectives before you make any decisions on how the experience will come to life.”

Read the full article HERE.

We Appreciate This Month’s CEMA Gold Member E-Newsletter Sponsor: InVision + CLEANevents^™

How can we safely bring people together again?

This question inspired InVision to develop a practical, transitional way to help us gradually move towards face-to-face engagements in the smartest, safest way possible: CLEANevents™. In partnership with InHouse Physicians, CLEANevents is a proactive solution that takes a health security-first approach, implementing strict protocols to reduce health risks for attendees, presenters and crew, along with innovative strategies to deliver elevated experiences both virtually and face-to-face.

There are three levels of service that offer a gradual approach. Available now, CLEANteams brings vetted teams to the remote location of your choice to produce professional quality content for digital webcasts. CLEANstudios is ideal for mid-level production and digital/hybrid events at convenient, clean-certified regional studio locations. Available in August, CLEANexperiences offer semi-permanent residencies in larger clean-certified event spaces in major metros for high-impact, face-to-face engagements for audiences of fewer than 500.

To learn how to augment a current program or design a new engagement in a way that can bring people together again—safely— contact us at info@iv.com to or visit: https://www.cleanevents.net/

CEMA Summit Digital Experience 2020 We See You, We Feel You and We Hear You

CEMA Members, We See You. We see that you have stepped up in these times of uncertainty to show us all how resilient, how brave, how determined and industrious you are. We Feel You and our hearts go out to those working so hard to make this new normal work for you and your family, your work and your future. We Hear You, and we agree with you that this is really hard AND we will get through this together as a CEMA community, and as a CEMA family.

It’s our chance now to RISE above this and continue with the amazing work we can do together.

We are bringing Nashville to you in this, our 30th Anniversary year for the CEMA Summit 2020 Digital Experience. While we’re all logging in from around across the country and around the world, we’ll be united as a community to learn from experts in the field, be inspired by thought leaders who will expand our hearts and our minds, and have a BLAST virtually connecting with one another.

This year, for the first time ever, CEMA Summit 2020 will be open to Non-CEMA members in the hopes of spreading our knowledge and goodness to even more professionals out there. Costs for attendance will be:
Active Member Price: $199
Non-Member Price: $299

Check out what we have planned for the CEMA Summit 2020 Digital Experience here and be ready to log in:
July 27-28, 2020

Register Here

Happy Every Day! CEMA Summit 2020 Keynote Speaker Valorie Burton Shows the Way

It is with an immense amount of gratitude and excitement that we announce our CEMA Summit 2020 Digital Experience Keynote Speaker is Valorie Burton. If you haven’t heard nor read Valorie’s amazing work, here is a bit about Valorie that will inspire you to participate virtually in her Keynote address…

Valorie Burton is a bestselling author, speaker, and life coach dedicated to helping people get unstuck and be unstoppable in every area of life. She is the founder of The Coaching and Positive Psychology (CaPP) Institute and has served as a Certified Personal and Executive Coach to hundreds of clients in over 40 states and ten countries. For over 15 years, Valorie’s books, speaking engagements, and coaching programs have helped people:

– Make major life changes that are exciting and scary at the same time.
– Be happier and have more fun, even when life seems routine.
– Become strong leaders, navigate office politics, and achieve professional dreams.
– Navigate setbacks and disappointments in a way that makes life better, not bitter.
– Speak up with confidence rather than settling for less.
– Go to sleep at night feeling at peace about decisions.
– Conquer emotions that cause procrastination, emotional spending, and self-sabotage.

Valorie knows what it feels like to endure family health challenges and dreams deferred. And she understands the power of being resilient and tenacious in the face of such disappointments. In the summer of 1999, she had an epiphany that confirmed her life purpose: To inspire others to live more fulfilling lives. At the time, she was good at what she did for a living, but not passionate about it. Despite her fears, Valorie took a leap of faith to pursue her dream.

The transformation has led her to write eleven books, including Successful Women Think Differently, and What’s Really Holding You Back? Success Magazine named her book, Why Not You? one of the “Top 25 Must-Read Success Books.” Her book Happy Women Live Better: 13 Ways to Trigger Your Happiness Every Day helps women make intentional choices right now to increase their happiness on a daily basis. Her books have been translated into seven foreign languages.

Valorie has appeared numerous times on the TODAY Show, Dr. Oz, CNN, HLN and hundreds of other radio and television shows. She has also co-hosted two national television programs, The Potter’s Touch with T.D. Jakes and Aspiring Women, which won two regional Emmy nominations. She has written for Oprah Magazine, Essence, Ebony, Woman’s Day, and many more. And as a speaker, she has inspired audiences for GE, McDonald’s, Goldman Sachs, State Farm, Accenture, General Mills, FDIC, Verizon Wireless, NASA, Wells Fargo, the US Military and hundreds of others. Valorie has a master’s degree in applied positive psychology from the University of Pennsylvania and a master’s degree in journalism from Florida A&M University. She earned a BA in International Affairs from Florida State University. She and her husband grew up in Denver, Colorado and live near Atlanta, Georgia with their three children.

Even If You’re Not (Yet) a CEMA Member, Sponsor CEMA Summit 2020

It’s a CEMA first!  CEMA Summit 2020 will open up sponsorship opportunities to non-members. If you know of an organization that provides services to the events industry and they are not a CEMA member, please tell them to contact Meg Fasy, Meg@FazeFWD.com, she will match them with the targeted experience they are looking for!

Share the CEMA Love – Send A Friend a Virtual Hug

By now, we’re sure you’ve heard that CEMA Summit 2020 has been transformed into a digital experience event.

While we’ll be able to deliver amazing content, professional development and meaningful opportunities to connect, the one thing we won’t be able to  give each other is a GREAT BIG CEMA HUG…that wonderful symbol of our warm friendship, deep regard for each other, and our joy of being together.

But since we’re all about the pivot and creating exciting new virtual experiences, we’re launching a really cool new social media contest to help you share the Summit love – the CEMA Virtual Hug (#CEMAVirtualHug)

The rules are simple:

• Get on your favorite social media platform – Facebook, Instagram LinkedIn or Twitter.
• Fire up a post and tag a fellow CEMA member
• Include these two Summit2020 hashtags:  #CEMASummit2020 #CEMAvirtualhug
• The rest is up to you – say hello, share a photo, meme, GIFF and encouragement – in short, whatever you want to share with that person.

Here are sample Virtual Hugs:
— Big hug to Kim Gishler @kgish3 and Theo from me, OLGA, Finely and Cooper. Next year a bone crusher! #CEMASummit2020 #CEMAVirtualHug
—  Hugs and be you Angie Smith @angiesmith0371 Theo and I look forward to the next IRL hug  #CEMASummit2020 #CEMAVirtualHug

We’ll be tracking hugs up until Summit and creating a leaderboard based on the number you post and tag

Only tag one person per post to get credit for it on the leader board.
We’re giving CEMA Socialite awards with fabulous CEMA prizes to the top three huggers and the most creative hug.

The Contest kicks off NOW, so get your best digital hugs together and help us share the love CEMA style!