CEMA Newsletter: July 2026

Learning

Main Stage Spotlight: INSIDE the EVENT

CEMA Study Tours Join Summit Main Stage

Have you ever wondered what it really takes to produce the world’s biggest technology conferences? How do event leaders build strategy, manage executive stakeholders, coordinate tens of thousands of attendees, and oversee multi-million-dollar budgets while delivering unforgettable experiences?

For the first time, CEMA is bringing the magic of our renowned Study Tours to the Summit Main Stage.

In three exclusive sessions, you’ll go behind the scenes with the event marketing leaders who produce Okta’s Oktane, ServiceNow Knowledge, and Salesforce World Tours. They’ll share how they develop strategy, navigate CEO expectations, solve complex challenges, and continuously innovate some of the most recognized event brands in the world.

Featured Speakers

Okta

  • Katie Batten, Director, Strategic Events – Customer Portfolio
  • Allison Johnson, Senior Director, Customer Marketing
  • Jess Buck, Director, Strategic Events – Production & Content Operations

ServiceNow

  • Kelly Simon, Senior Director, Strategic Events
  • Suzy Matus, Senior Director, Brand & Event Experiences
  • Taylor Czech, Director, Knowledge

Salesforce

  • Elizabeth Gilstrap, VP, Strategic Events
  • Jessica Blake, Senior Director, Strategic Events
  • Sandy Weyrauch, Senior Director, Brand & Event Experiences

This is your opportunity to learn directly from the teams behind three of the industry’s most celebrated events. You’ll leave with practical strategies, fresh ideas, and the kind of insider knowledge that can only come from the people who do it every day.

If you’ve ever wanted a master’s class in event marketing, this is it.

Community

Member Spotlight: Rich Uyttebroek

CEMA Member Since: 2025

I’ve spent my career at the intersection of live events, executive storytelling, brand moments, and content experiences; or more simply put, I love helping teams bring big ideas to life on stage. In my current role as Director of Keynote Strategy and Event Content at Autodesk, I lead the team responsible for shaping main stage and content experiences for some of the company’s most visible events, including customer conferences like Autodesk University (AU), and internal events like One Team Conference and TechX.

Before Autodesk, I held events, communications, and content roles at Workday, Google, Virgin America, and Adobe, where I developed a deep appreciation for the power of clear storytelling and thoughtful production. What I enjoy most is bringing together narrative, creative, technical production, and audience experience to create moments that feel meaningful, and working alongside the talented teams and partners who make those moments possible.

Your CEMA Story

Q: What first drew you to CEMA, and how has being part of the community shaped your professional journey?

A: Hosting a CEMA Study Tour at Workday Rising 2024 was a real highlight for me, and it showed me how being part of a professional network like CEMA can create meaningful opportunities for learning, connection, and growth.

At the time, many of my Workday colleagues were already involved in CEMA, and I was excited by the opportunity to connect with other event professionals beyond my own company and immediate circle. That became especially meaningful as my career evolved from leading keynote and content experiences at Workday to stepping into a broader leadership role at Autodesk.

Being part of CEMA has helped me expand my perspective, build relationships across the industry, and stay connected to a community of people who understand both the complexity and the magic of this work. It has given me a place to trade ideas, talk through shared challenges, and continue growing as my role and responsibilities have grown.

A Defining CEMA Moment

Q: Can you share a moment or connection through CEMA that made a lasting impact — a collaboration, insight, or opportunity that stands out?

A: Attending my first CEMA Summit in my hometown of Austin last year had a lasting impact on me. It was the first time I found myself surrounded by event professionals from every corner of the industry, and it genuinely felt like I’d found my community. The ability to openly exchange ideas, share challenges, and learn how others approach similar problems was both inspiring and energizing.

The timing couldn’t have been better, either. I had recently stepped into a new leadership role on the Autodesk events team a few months earlier, and the conversations, perspectives, and relationships I built through CEMA gave me confidence, fresh ideas, and a network of peers that I continue to lean on today.

What’s Inspiring You Right Now

Q: What’s something you’re currently working on or exploring that excites you — whether it’s a project, a new skill, or an emerging trend?

A: One thing I’m really excited about right now is exploring new ways to make technology feel more tangible, participatory, and human at AU, our flagship customer conference. Live on-stage demos are a big part of that, especially in an era where AI is becoming part of almost every conversation around the tech industry. There’s something powerful about moving beyond talking about innovation and allowing audiences to actually see it in action.

We’re also rethinking learning experiences more broadly. We hear that attendees are eager for new ways to learn outside of traditional stand-and-deliver content sessions, whether that’s through hands-on labs, interactive formats, or other experiences that create more direct engagement and enable peer to peer networking. My team spends a lot of time thinking about how to better connect with our attendee base, meet different learning styles, and create moments that help people not only understand where technology is going, but feel connected to it in the room.

Passions That Fuel You

Q: What outside interests or passions help you show up stronger in your work?

A: Experiencing live events as an attendee is one of the things that most fuels me outside of work. Whether it’s a concert, a brand activation, or live sports event, I’m always paying attention to the moments that give me goosebumps. It might be a reveal, an unexpected transition, a beautifully composed camera shot, a perfectly-timed piece of music, or simply the feeling that everyone in the room is experiencing something together. Those moments remind me that the best events don’t just deliver content; they create a feeling, a memory, and a sense of connection. I’m always thinking about how to identify and build those “goosebumps” moments into the experiences my team creates for our audiences.

Words to Work By

Q: What advice, mindset, or mantra has guided you in your career?

A: “Calm in chaos” has always been a core mantra for me. Live events are full of moving parts, unexpected challenges, and high-pressure moments, especially onsite, and I’ve learned how important it is to be the person who can stay steady, focused, and solution-oriented when things get complicated. Calm is contagious: when you create a sense of confidence and clarity for the team around you, everyone is better equipped to do their best work.

Looking Ahead

Q: What shifts or challenges do you see shaping the future of events, and where do you think our community has the biggest opportunity to lead?

A: One of the biggest challenges is the pressure to deliver more impact with resources that aren’t always keeping pace with the rising cost of materials, labor, travel, production, and just the cost of doing business overall. I think our community has a huge opportunity to help organizations make smarter, more strategic decisions about where to invest—getting clearer about the outcomes our events are designed to drive, and advocating for the resources that are needed to deliver work that isn’t just memorable for our attendees, but also measurable for business impact.

Rapid Fire

Favorite event destination: Any venue with windows and natural light

Go-to productivity hack: A solid Spotify emo/punk rock playlist

Event-day essential: Nearby mobile-order enabled Starbucks for cold brew

Someone in the CEMA community who inspires you: Bellwether’s Richard Steinau

Closing Thought

Being a part of the CEMA community always reminds me why I love this work: creating experiences that bring people together, creating meaningful moments, and learning from peers who share my passion for the craft of live events.

First Time Attending CEMA Summit? Start Here

August 9 | 6:00–7:00 p.m. ET

Kick off your CEMA Summit experience at the First Timers Reception, a relaxed welcome event designed just for new participants. No RSVP required. Just stop by!

Meet first-timers, connect with CEMA Ambassadors who can help you navigate the event, and break the ice before the conference begins. It’s the perfect way to make new connections and start Summit with familiar faces.

We can’t wait to welcome you!

Last Call: 2026 Member Survey

There’s one last chance to weigh in. The member survey deadline has been extended through tomorrow, July 10. Share your feedback in 5 minutes, and be entered for a chance to win a $100 Amazon gift card.

Start Survey »

 

 

Executive Profile: Mark Whalen

Mark is director of sales for Zuddl, a B2B event technology platform built to help organizations deliver high-impact event programs. Based in San Diego, he brings a data-driven lens to event marketing, helping teams push the boundaries of personalization and meet the highest levels of expectations from their audiences and stakeholders alike.

Over the past four years, Mark has played a central role in building out Zuddl’s GTM motion, helping change the game in event tech for B2B event teams navigating an evolving landscape where legacy platforms and in-house approaches aren’t meeting the strategic expectations of enterprises. His work centers on giving event organizers the tools and insight they need to turn every touchpoint into a measurable, high-value experience.

With more than 15 years of experience in MarTech sales, Mark has spent his career helping marketers harness data to drive personalization across their programs. He is passionate about equipping event teams with the technology to run smarter, more connected programs, and driven by the impact that well-executed events have on pipeline, engagement, and long-term customer relationships.

Learning

Fall’s Learning Events on the Horizon: Amazon Accelerate & New IMEX Hosted Buyer Program

This fall, CEMA members have two distinct ways to get closer to the events shaping our industry one through an immersive Study Tour, the other through a brand-new hosted buyer opportunity at one of the world’s largest trade shows.

CEMA Study Tour: Amazon Accelerate September 22–23, Seattle

CEMA Study Tour: Amazon Accelerate September 22–23, Seattle

Our next Study Tour heads to Seattle for an inside look at Amazon Accelerate, one of the most closely watched seller conferences in the world. As always, the CEMA Study Tour experience goes beyond the show floor — attendees get the strategy, the staging, and the stories behind the scenes, alongside the kind of peer-to-peer exchange that makes these trips worth the trip.

Amazon Accelerate Study Tour »

Thank you to Visit Seattle and InGo for supporting this Study Tour.

 

New This Year: CEMA Hosted Buyer Program at IMEX — October 12–14

For the first time, CEMA is launching a Hosted Buyer Program at IMEX, giving a select group of members exclusive access to one of the industry’s largest global trade shows hosted accommodations, full show access, and a built-in network of peers doing the same work you are.

Here’s what the program looks like: CEMA will host buyers for two nights (Monday and Tuesday), with attendance expected across the full show days, Tuesday and Wednesday. We’re targeting a group of 10 hosted buyers from North America.

Applications open soon, and space is limited. If you’ve ever wanted a reason to experience IMEX at this level, this is it.

Registration opening soon.

Leadership in 10: Kim Hastings

Recorded before she was named Corporate Event Marketer of the Year at the 2026 PCMA Visionary Awards, this conversation with Kim Hastings, CMM, offers an inside look at the leadership philosophy and perspective that earned her the industry’s top corporate event marketing honor.

It’s a conversation about growth, strategy, and what it means to lead in corporate events today.

▶ Watch the full conversation

Explore more Leadership in 10 conversations

Help Build Event Marketing ROI Benchmarks

You’re invited to participate in a groundbreaking industry initiative that will transform how we measure, benchmark, and communicate the value of corporate events.

Survey Link: Click here

Why Your Voice Matters

CEMA is collaborating with PCMA Insights to develop a comprehensive ROI benchmarking model and toolkit and we need your insights to make it truly representative of our community.

Your participation will directly shape:

  • Industry-standard ROI metrics and definitions
  • Practical tools you’ll use
  • Benchmarks to justify your budgets and advance your career
  • A unified language to communicate event value to leadership

Your Investment:

Complete the 10-minute confidential survey by July 31 and share the metrics you rely on most for a chance to win complimentary registration for Convening Leaders 2027 in Miami.

Your Return:

  • Career-Changing Tools
  • Complete confidentiality guaranteed.
  • All responses are strictly confidential, only aggregated insights will be shared.
  • Exclusive Benefits for Participants

Dive into Your Pre-Summit Checklist

Attend your Know Before You Go session to get clear answers to FAQs, logistics updates, and practical tips so you can maximize your time at CEMA Summit.

July 28: Industry Partner Know Before You Go. CEMA Summit is a special event with No Sell Policy rules that make this event unique. Don’t miss this call; it’s your chance to make the most of your time in Toronto. Register Here »

July 30: Participant Know Before You Go

Get the latest updates, hear from a featured guest, and walk away with a clear plan for how to get the most value from this year’s CEMA Summit. Register Here »

PCMA Healthcare & Life Sciences 2026 Sector Report

Global healthcare spending is projected to reach $2.6 trillion by 2030. As budgets tighten and participant expectations shift, new strategies are needed to deliver greater impact.

In collaboration with MCI, PCMA has developed a strategic playbook covering:

  • Market forces across Pharma, MedTech, and Life Sciences
  • High-growth therapy areas driving event demand
  • Regional strategies and community-led event models
  • Buyer personas and implementation checklists for planners and suppliers

If you work on healthcare or life-science events, this report is built for you.

Read the report »

‘The Future of Event Strategy’ With Dan Preiss

What does it take to create events that truly deliver impact? In this exclusive interview, CEMA Summit speaker Dan Preiss shares why the future of events is more intentional, more personalized, and more focused on human connection. Listen to the interview, then register for CEMA Summit to continue the conversation in person.

Hear Dan’s Perspective »

5 Ways to Build a Smarter Event Marketing Strategy

Author: Kimberly Hardcastle

The days of relying on last year’s marketing playbook are over.
Consider these five strategies to help your event marketing team break old patterns, rethink their approach, and make more intentional decisions (don’t overlook the 5th strategy!).

Read the article and discover how to move from default mode to intentional marketing »

Industry Partner Spotlight

cvent

Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences.

Innovation Nation

Where Grand Meets Unbelievable—Your ideas deserve a grand stage. The Orange County Convention Center’s Grand Concourse Expansion will add a 100,000-square-foot ballroom and 44,000 square feet of meeting space to the Center’s North-South Building. Designed to host unforgettable events, the Center of Hospitality is where visions come to life and expectations are transformed.

Advertisement - The Venetian

Located in the heart of the Strip, The Venetian Resort Las Vegas is an all-suite resort with over 7,000 suites. Starting at 650 square feet, each spacious suite offers plush comfort that is conveniently located near more than 25 signature restaurants, Prestige Club Lounge, world-class entertainment, high-end shopping, and all the meeting and convention spaces.

For over 25 years, The Venetian Resort has inspired attendees at its fully integrated resort—and is now entering an exciting new chapter. With over $1.5 billion invested across suites, restaurants, entertainment venues, and more, the resort blends its Italian heritage with a modern, elevated aesthetic. Its commitment to excellence earned it recognition as the No. 3 meeting hotel in North America and the top hotel in Las Vegas on Cvent’s prestigious 2026 Top Meeting Hotels list. The Venetian Convention & Expo Center, spanning 2.25 million square feet, is nearing completion of a $188 million transformation, bringing upgraded technology, additional digital screens, and flexible, customizable spaces throughout the venue. Meanwhile, the award-winning banquet team, led by global culinary talent, is reimagining both exhibit booth catering and the banquet experience with a focus on organic ingredients, creative preparations, and sustainable practices.

As part of their ongoing commitment to sustainability, The Venetian Resort has partnered with The Just One Project to create the Food Rescue Alliance—a first-of-its-kind initiative advancing large-scale food rescue in Las Vegas. This partnership doubles the number of fresh, nutritious meals donated annually to those facing food insecurity. The program received national recognition when Second Gentleman Doug Emhoff highlighted it during a White House briefing as part of the White House Challenge to End Hunger and Build Healthy Communities by 2030.

While The Venetian Resort is renowned for its scale, it’s never too big to host your most intimate gatherings. Opening later this year, Lusso Lounge, a unique, multi-room venue, will bring a refined, residential-inspired feel for meetings, networking, dining, and curated events within The Venetian Convention Center. Comprising eight distinct rooms, Lusso Lounge will offer a wide range of capabilities—from work and strategy to socializing and culinary engagements.

The comprehensive plan for reinvesting in the resort is well underway, and the best part is that it isn’t impacting business. Groups can look forward to all these updates while enjoying the same impeccable service that’s synonymous with The Venetian Resort.

Learn More »

Turning Surplus Into Sustainability: How The Venetian Resort Is Redefining Food Rescue in Meetings & Events

The Venetian Resort Las Vegas is transforming how the hospitality industry approaches sustainability through its Food Rescue Alliance, a program that turns surplus convention food into meals for those in need. The U.S. hospitality sector generates over 18 million tons of food waste annually, as large-scale hotels prepare millions of meals each year, inevitably creating surplus. Traditionally, this food went to waste—but The Venetian Resort recognized an opportunity to align sustainability, corporate social responsibility (CSR), and community impact.

In partnership with Las Vegas nonprofit The Just One Project, the Food Rescue Alliance collects unserved, high-quality food from events and safely redistributes it to families experiencing food insecurity. Southern Nevada faces one of the nation’s highest food insecurity rates, making this initiative both a moral imperative and a practical solution. Since its inception, the program has rescued over 600,000 meals—equivalent to more than $350,000 in food value—while significantly reducing CO₂ emissions and conserving water. Team members volunteer thousands of hours, ensuring that rescued food reaches the community efficiently.

The process is highly organized: culinary staff move surplus food to a holding area, then it is transported in temperature-controlled boxes to The Just One Project’s Food Rescue Kitchen. Within hours, meals are repackaged for distribution through a robust network of local agencies. Every tray is logged and tracked, generating measurable impact metrics that appeal to clients and support ESG reporting.

Beyond direct impact, the Food Rescue Alliance is inspiring broader change in the Las Vegas hospitality sector. Other resorts are exploring similar partnerships, and city-wide event producers are leveraging the model for one-time food rescues. The Venetian Resort offers a clear roadmap for industry adoption: partner locally, build efficient logistics, measure impact, engage staff, and tell the story.

What began as a CSR initiative evolved into a strategic sustainability program valued by clients. Food rescue at The Venetian Resort is not just charity—it’s embedded into the resort’s culture, Green Meetings strategy, and guest experience, demonstrating that doing good and doing well can go hand in hand.

In redefining food rescue, The Venetian Resort proves that the next frontier of hospitality excellence isn’t just in what is served—but in what is thoughtfully preserved. The resort’s model highlights how large-scale events can reduce waste, support communities, and set a standard for sustainable practices in meetings and conventions worldwide.

UPCOMING EVENTS

CEMA Study Tours