July 2021

Stacey Kashubeck

Senior Director, Strategic Events Dreamforce Productions @ Salesforce
CEMA Chairwoman

It’s hard to believe it’s been almost 2 years since we gathered together in person in Las Vegas. A lot has changed, but one thing has stayed the same – human connection is necessary. It sparks joy, allows for more meaningful engagement and inspires new ideas in the most delightful, unexpected ways.

And that Human Connection will be a key component of CEMA Summit 2021. As usual, the planning of this year’s Summit has been exciting as the team took inspiration from the creative work CEMA members accomplished last year: the pivots made, lessons learned and successes achieved in the midst of adversity. Coming together, in-person or digitally, and sharing these experiences will truly be lighting the way back to the live events we all know and love.

The final countdown is on and I’m looking forward to hearing your stories, learning from you and being inspired as we forge ahead into the new world of live events at CEMA Summit 2021.

As of this week we have more than 155 in-person registrants and growing. This exceeded our expectation and we had to upgrade to a larger room! It’s not too late to join us!

Thanks,
Stacey

MEMBER OF THE MONTH

Heather C. Shatz

Sr. Director, Group Sales, Strategic Accounts
Hilton Worldwide Sales

Heather is currently representing 6400+ Hilton Worldwide properties hotel properties around the world, encompassing 18 brands in 106+ countries and territories.

She serves as a liaison between customers and hotel salespeople to cultivate key relationships in the technology industry to foster market share growth for Hilton Worldwide.

Heather manages multiple technology accounts including but not limited to: Microsoft, Google, Cisco, Dell, Koch, Oracle.

A proud CEMA member, #Iamremarkable alumnae, enthusiast and former Board Member.

Sponsor of the Month

Why Change the World? To Help Preserve These Views!

Hilton recognizes the responsibility they have to protect the planet and preserve the beautiful destinations in which they operate. Since 2009, they have used the award winning LightStay management system to measure, report, and improve their global portfolio’s environmental impact at every hotel.

Ask your Hilton Worldwide Sales representative about the LightStay calculator report to accurately estimate your meeting’s carbon impact, available at all hotels globally and complimentary with the meeting consult. Working together, we can all enjoy views like these for generations to come. Learn more at cr.hilton.com.

The Summit Agenda is HOT, Arizona Style!

Ignite Sessions

Innovation Toolkit Is Hybrid the Golden ticket…or is there another answer? Come explore new innovative ideas with our expert panelists to see whether hybrid makes sense for your organization and what are the other innovative ideas out there that can help solve this new gap we are seeing of virtual and live events.
The Art and Science of Transforming Events into Digital Experiences After a year of virtual and hybrid events, learn from seasoned marketers who created authentic and engaging online communities beyond live (in-person) events. Real case study examples will review varying digital experiences curated through an agency partnership versus a platform only solution.
Tailored Experiences Different audiences require different platforms. They require different content “tablets” – how they’d like to digest messages. Given the fractured way event content is being consumed, the one-size-fits all is gone, and it isn’t coming back. The audience has moved on, their expectations is personalization; “know me and my needs”.
Creativity & Compliance Our challenge is to connect with our virtual audience while engaging with our in-person attendees all the while we provide a sense of control and options based on how they wish to engage and interact. Finding ways to surprise and delight even through the myriad health and safety protocols. Join us for a chance to hear and discuss how we remain creative, compliant and most of all connected.
Bridging the Gap How do marketing communications change for future events? What do audiences need to know? How do we build engagement pre-event? What does this mean for planning? Be part of a forward-looking dialogue on the future of event marketing communications. Gauge the changes in audience expectations, explore strategies for pre-event engagement building and learn how to integrate new approaches into event planning.

Idea Builders

Innovation Room

What the Duck? How to Bring Innovation into your Event Planning.
No two events are the same, which is why we love this industry! Join us for a hands-on workshop that will put your planning skills to the test and show you how to incorporate innovative elements across all components of your future events.

Solutions Room

In this fun, fast paced, interactive session, we’ll break into teams and work like small agencies to solve unique event challenges. This hands-on workshop will show how to build an attendee mind map and apply a proven experience design framework in order to bring events to life. Every agency will face a unique challenge and use a range of materials (and your creativity!) to literally build a solution box for events.

Growth Room

Driving Future Growth through “NEW” Data Channels in Unified Experiences. Come learn from industry profs on digging through the data, building insights, and using those insights to move you into the future. We will spend time learning from the experts, but this workshop is equally about idea exchange and building solutions together.

Thank you #CEMASummit2021 sponsors for Lighting the Way!

Content Champions

Experience Enhancer

Supporter

Upcoming Events

CEMA Summit 2021 – Lighting the Way to Live Events!

July 26- 27, 2021
Arizona Biltmore, Phoenix

TWO WAYS TO ATTEND SUMMIT

CEMA Summit has always been a space for human connection and joy. This year will be no different. This July, we will come together as an unparalleled group of luminary minds to share insights, inspirations and ideas, and engage together in Lighting the way to Live events. And this year, you can attend in-person OR we’re planning a meaningful digital experience.

We are excited to welcome you to the CEMA Summit Hybrid Experience. 2021 will be equally unchartered territory as we navigate ‘back’ to live events. You are among the inspired and courageous event pros that are forging the path for everyone on that journey whether you join in-person or on-line.

READY TO CONNECT, REALLY CONNECT?

Industry Partners, would you like a simple, low-cost way to bypass the waitlist, support CEMA Summit 2021 and build a stronger relationship with your existing or prospective clients? You can by sponsoring a CEMA Summit Scholarship to enable an event marketer to join us in-person in July.

Help light the way to live events! Contact Meg Fasy for more information: meg@fazefwd.com
<!– Re-engage with your event marketer friends and customers at CEMA Summit 2021. The format is different this year and we are offering sponsors unique opportunities to get in front of their customers. We are limiting the number of sponsors so you will want to act fast to secure your company’s spot!

Contact Meg Fasy – meg@fazefwd.com to discuss opportunities to be a CEMA Summit 2021 sponsor. And see the prospectus here. –>

…

How To Represent Your Brand In A Virtual Environment Beyond The Usual – BeyondLive Inc. Case Study by ProGlobal Events

The pivot from live to virtual and hybrid events has meant that event planners have been faced with a major change of priority. Instead of finding a great live event venue, many are focused on finding a virtual event platform that ticks every box. Something that hasn’t changed, however, is the importance of event branding.

One of the functions of an event is to increase brand awareness, but virtual event branding isn’t necessarily the same as its in-person event counterpart. What’s different about virtual event branding? And how can you maximize branding opportunities within a virtual environment?

Find answers to these important questions and learn how to represent your brand in an engaging, immersive and visually stimulating virtual conference experience in a dynamic article and case study from Beyond Live Inc. that details how Logitech put virtual event branding at the forefront of the planning process for their Dream Different global sales conference.

BeyondLive Inc. was formed to deliver the next generation of virtual experiences for corporate clients seeking to expand brand reach by elevating their digital portfolio. The team, comprised of seasoned talent with decades of digital design and live event experience, stems predominantly from two leading companies: ProExhibits and ProGlobalEvents

https://beyondlivex.com/
https://www.proexhibits.com/
https://www.proglobalevents.com/

Here is the link for the article: https://beyondlivex.com/go-beyond/blog/virtual-event-branding/

…

Ready to Upskill and Become an Event Change Champion?

PCMA is allowing for CEMA members to purchase the 7 Change Action Course or Purpose Module for the member price, $349 and $79 respectively. Use this discount code: 7CAPROMOCEMA15

The 7 Change Actions is a seven-module learning experience that delivers mindsets, skillsets, and capabilities to confidently solve complex business challenges with innovation-driven strategic solutions. Design thinking has been a mainstay in other industries for years, but now PCMA has customized a framework, practice, and toolkit specifically for the Business Events Industry.

We have hand-picked the most vanguard thinkers, innovators, creators, doers and change makers to be contributors to The 7 Change Actions curriculum. It’s time to change the game from the inside out with outside-in thinkers guiding you along the way. Are you ready to be the architect of the bold future of Business Events?

The 7 Change Actions modules are a sequence and a system for innovation, business evolution, growth, and change. Its approaches and frameworks build off of and reinforce one another. The result individuals and organizations are equipped to be Change Champions and lead the Business Events Industry’s 2.0.

7CA Product FAQs:

Click Here

…

Useful Articles

These are the 5 personality traits that best predict job performance
https://www.theladders.com/career-advice/these-are-the-5-personality-traits-that-best-predict-job-performance

Do you answer emails outside work hours? Do you send them? New research shows how dangerous this can be
https://theconversation.com/do-you-answer-emails-outside-work-hours-do-you-send-them-new-research-shows-how-dangerous-this-can-be-160187

…

Welcome to New CEMA Members

Sina Hanson – Pinnacle, Charlene Soelter – Pinnacle, Michael Garrity, is back with Circle. Dana Pake is back with GitHub. Shanon Villeneuve with The Palm Beaches. David Steven is back with Alation. Christine Rose is back with Help Is Here.