Congratulations to the new CEMA board!

The new board brings both practical event live-to-digital pivot experience and fresh thinking to CEMA’s growth and innovation initiatives. Under its direction, CEMA will embrace and employ multiple event platforms and channels to create industry-leading educational and professional networking events, and groundbreaking study tours.

The 2021 CEMA Board members comprise senior event marketing executives from marquee brands:

Chairwoman: Stacey Kashubeck, Senior Director Strategic Events, Salesforce

Vice Chairman/Chairman Elect: Paul Coulter, Director of Group Sales, Walt Disney World Swan and Dolphin

Secretary: Gordon Stake, Managing Partner, Event Marketing Partners

Newly elected Board Members at Large:

• Amy Walter, Head of Field Marketing & Event Strategy, Atlassian
• Karen Galatis, Senior Director, Corporate Event Marketing, Oracle
• Julie Lynch, Head of Global Events, F5

Board Members completing the second year of their two-year term:

• Colleen Bisconti, VP Global Conferences & Events, IBM
• Jessica Colmenares, Director of Sales, Hilton Worldwide
• Sherri Ferren, SVP Client Success, George P. Johnson
• Maria Grasso, Vice President of Citywide Sales & Convention Services, Philadelphia CVB
• Billi Little, Senior Event Marketing Manager, Symantec
• Sara Straw, Senior Manager Event Strategy, Sage
• Dick Wheeler, President, ProGlobal Events/ ProExhibits

“The CEMA board has guided our association through myriad shifts and disruptions in the industry through the years, and the 2020 Board was instrumental in our successful pivot to digital experiences this year,” said Kimberley Gishler, President & CEO of CEMA. “Our new board is already embracing our 2021 challenge to deliver unique, high-impact experiences to our members in the evolving multichannel event landscape.”

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CEMA Summit Attendance Survey

Our goal at CEMA is to always deliver valuable experiences and thoughtful industry insights to our members. As we approach our annual event in July we want to design the right experience for you.

Please take a few minutes to complete our survey and let us know in what capacity you expect to attend and what topics/issues are top of mind for you. Your response will assist us to deliver the amazing program that you have come to expect from CEMA. As a reminder, our annual event is planned to be held at the Gaylord Rockies in Colorado, July 25-27.

Getting Social in 2021

According to HootSuite’s Social Trends 2021 report “The past year has been a tipping point for baby boomers online… increased time with social media.” We’d like to encourage you to get social with CEMA this year! Please join us to tell your colleagues about CEMA.

Use our key hashtags #CEMAOnline #EventExecs #MeetingProfs in your industry-related social posts and TAG us at @CEMAonline so we can share your relevant content

Follow us on Facebook, Instagram, LinkedIn and Twitter, and like, comment and especially, share our social posts.

Twitter: https://twitter.com/cemaonline

LinkedIn: https://www.linkedin.com/company/cema-corporate-event-marketing-assoication

Facebook: https://www.facebook.com/CEMAonline/

Instagram: https://www.instagram.com/cemaonline/

Hybrid Workshops Available in Learning On Demand – FREE to CEMA members

It’s not too late to upskill your hybrid event marketing strategies and tactics with workshops led by CEMA member event executives. You’ll score links to each presentation, step-by-step checklists, and budget templates.

Each workshop is packed with strategies, tactics and examples to manage financially viable, customer-centric hybrid events and will make your 2021 events more successful. The workshop qualifies for CE (CMP) accreditation.

Workshop One: STRATEGY

Develop a hybrid event strategy that includes key components unique to planning hybrid events.

Review the key parts of a hybrid event content plan including appropriate session length, content types, interactive networking and engagement activities, breaks, etc.

Learn about the latest health and safety measures that venues are taking from experts at Marriott and Hilton.

Workshop Two: DATA and TECHNOLOGY

How to choose the right hybrid technology as well as how to choose venues with critical tech capabilities

Evaluate reporting and what KPIs are needed to measure the success of a hybrid event program

Explore how to integrate and use the data collected at hybrid events

Workshop Three: BUDGETING

Expand your reach and attendance with effective audience forecasting and registration pricing models

Review samples of sponsorship opportunities and pricing models

Budget template to be shared post live workshop

30- minute chat forum after session for Q&A

Workshop Four: INDUSTRY TRENDS

Michael Dominguez, President & CEO of ALHI delivered his detailed industry trends and his forecast for 2021. This is a must-watch informative update on COVID-19, and current, useful information on movement toward live events. Find in the Learning On Demand tab on the website.