CEMA Newsletter: December 2025

 “The relationships and friendships I’ve built through CEMA have propelled my career forward but will continue to enrich my life well beyond my professional career.”

Meet Jessica

Jessica has called the CEMA community home for the past 12 years, serving the Advisory Board and helping strengthen the network that has shaped her professional journey. In her role as Director of Sales, Worldwide Accounts at Hilton, she supports technology-focused customers in bringing their meeting and event goals to life — always pairing thoughtful partnerships with remarkable hospitality. Jessica’s passion for connection and collaboration shines through everything she does.

Finding Purpose Through Connection

After years of involvement, Jessica reflects on how the CEMA community has shaped both her professional and personal growth. The connections and camaraderie within CEMA have pushed her to stretch beyond her comfort zone and think more deeply about the lasting impact of in-person engagements. Through shared experiences, she has come to understand that every stage — from ideation and planning to execution — contributes to moments that extend far beyond the event itself.

Leading and Leaving a Legacy

As Jessica wraps up her current term on the CEMA Advisory Board, one highlight stands out: helping the organization surpass its membership goal of 1,100 members before year’s end. Contributing to the Membership Committee, particularly on renewals, was both rewarding and energizing. “It’s a great feeling,” she notes, “to know that our work directly helped the CEMA community grow.” This accomplishment reflects not only dedication to the board’s vision but also the power of teamwork and persistence.

Lessons in Leadership and Collaboration

Reflecting on her time on the CEMA Advisory Board, Jessica points to CEMA’s remarkable growth and innovation as a source of pride. “It’s amazing to see what CEMA has produced this year for its members,” she shares. What was once two annual study tours has expanded to more than seven, with 20 regional dinners hosted across the U.S. — and 40 planned for next year. These experiences have reinforced for her how collaboration and community are the heartbeat of CEMA, keeping members connected and inspired year-round.

Grounded in Motion

Outside of work and volunteering, [First Name] finds clarity and balance through running. “Running is my therapy,” they say. Whether it’s hitting the trails around the Bay Area or spending time by the ocean watching their husband and kids surf, those quiet, active moments bring calm and perspective — the same qualities that guide them as a professional and leader.

Words to Work (and Live) By

When asked what advice she would offer to emerging leaders in the industry, Jessica doesn’t hesitate: get involved and build your network. “The relationships and friendships I’ve built through CEMA have propelled my career forward but will continue to enrich my life well beyond my professional journey,” she reflects. For her, the value of CEMA lies not only in professional growth but in the enduring friendships it fosters.

Looking Ahead: The Next Era of Events

Looking toward the future, Jessica believes the next era of event marketing will center on deeper, more purposeful engagement. “Attendees want to maximize their time and impact at events,” she explains. “They’re craving experiences that are purpose-driven, powered by data, and supported through technology.” As the industry evolves, smaller and more community-focused events will play a vital role in fostering those meaningful, lasting connections.

Quick Takes with Jessica

• Favorite CEMA memory: The Advisory Board meeting in Hawaii — business got done, but the best memories were made outside the meetings.
• Favorite event destination: Anywhere that allows for an early morning run before the day begins.
• Event-day essential: Comfortable shoes — Cole Haan’s are the go-to.
• Go-to productivity hack: A great playlist to fuel creativity and focus.
• Biggest lesson learned as a board member: Take the leap. Step out of your comfort zone to lead, present, and volunteer.

A Note of Gratitude

As Jessica looks to the future, she carries immense gratitude for the CEMA community that has shaped so much of her professional journey. “I’m so grateful for this community and what it has provided for me,” she shares. “I can’t wait to see — and be part of — the next era of CEMA. If you’re feeling inspired to volunteer, let’s do it together. I’ll help you take the leap!”

Connect with Jessica on LinkedIn or say hello at the next Regional Dinner!

Thank you, Jessica, for your leadership, passion, and dedication to this community. CEMA is stronger because of you!