Naomi Clare

Founder
Storycraft LAB

Hi everyone – I’m Naomi Clare and I’m really thrilled to be included here, especially being a new member. Earlier this year, in February, I decided to relaunch my company as Storycraft LAB in order to follow my passion for experiential learning as a component of event engagement. Well, my timing was…interesting! To say the least…

I rebooted Storycraft LAB with two of my past students – Amelie had taken my experiential design studio class, and I had been Katy’s thesis advisor, and we quickly got to work outlining a series of Empathy workshops, session designs for conferences, Journey mapping for exhibits. And then 4 weeks later – shut down – Yikes! I won’t lie – there was a moment (or several) of serious concern as we wondered what the future held.

But what we found was the industry needed engagement strategy more than ever. I found that we all started to value and talk about Empathy more. I found that people in my networks were reaching out to one another and activating community with new energy. I decided to employ my teaching background and set up the Futures Forum so that folks from the industry could collaborate and mindshare as they determined how to move forward. We jumped in helping Hubb build their agile response to the industry shift, jumped in to the Untethered Conference, designing and delivering sessions, and then we did the same at CEMA Summit. We basically said to ourselves – we didn’t choose or want this virtual shift, but let’s jump at every opportunity to find joy and bring value to a community through empathy and collaboration.

Which brings us to the current day – where our team of Storycraft-ers are so busy and so excited about the work we’re doing. We’re bringing the same energy to figuring out Hybrid as we did to Virtual and it’s an incredible journey. It reminds me of that feeling from teaching, that sense of pride at the end of the semester watching your student delivering their project with confidence, poise and passion. I get the same feeling from helping teams deliver their events and achieve their definition of success. We’ve been living the ethos – you get out what you put in – we’ve been putting in joy and it’s been returned to us. Every step of the way we’ve met more incredible people and teams – CEMA is one example of that – we so enjoy contributing to CEMA and the industry through our work. I’m really proud of we’ve achieved and this holiday season I’m super-thankful for our small but nimble team of talented humans.

CEMA Executive Profile

Janet Dell

Freeman, President and Chief Operating Officer

As President and Chief Operating Officer of Freeman®, the world’s leading provider of live events and brand experiences, Janet Dell leads all Freeman business operations across the globe. With expertise in global sales, process improvement, and worldwide client management, Janet has the background and vision to guide Freeman into a new future. No matter which hat she’s wearing, Janet focuses on developing opportunities for Freeman, its clients, and its people.

Janet joined Freeman in 2018 as EVP and first-ever chief growth officer. Her dual-role leadership made a tremendous impact on strategy and performance. Her efforts to refine business processes, streamline systems, and adapt go-to-market strategies for a digital-first world positioned the company for growth.

Janet has been recognized as a Woman to Watch by Business Insurance magazine and has received several awards for product technology innovation. She is a proud graduate of the University of Wisconsin-Madison, where she earned a business degree in finance, investment, and banking. She is also a wife and mom of three.

Janet’s impressive track record, enthusiasm, and empathic leadership empower her teams to design live (virtual and in-person) experiences that cultivate business relationships and create moments that matter.

For more information on Freeman and Janet’s work with clients, visit: www.freeman.com

Contact Info:
janet.dell@freeman.com

Case Study by CEMA Premium Member Freeman

FinancialForce: The Right Virtual Formula Equals Success

Cloud-based application provider FinancialForce made a calculated shift to virtual engagement when COVID hit. The brand aimed to bridge the physical and digital gap with a customized platform that could broadcast the event live across two half-days.

The OnlineEvent® Pro platform managed the broadcast, event flow, and encouraged ongoing engagement with a tailored chat feature. FinancialForce worked closely with Freeman to design a valuable attendee journey through interactive keynotes, demos, and roundtables. The entire production was supported by a master control room that managed all feeds and content flow.

The flawless experience generated monumental business and engaged 2000+ attendees, which exceeded FinancialForce’s registration goals by 150%. The event generated interest from new verticals and geos (15 countries participated) and attracted new attendees who may not have been able to join in-person.

Looking for a virtual platform?
Request a demo!

Hybrid Workshop Available On-Demand Beginning January 6th, 2021– FREE to CEMA members

It’s not too late to upskill your hybrid event marketing strategies and tactics with workshops led by CEMA member event executives. You’ll score links to each presentation, step-by-step checklists, and budget templates.

Each workshop is packed with strategies, tactics and examples to manage financially viable, customer-centric hybrid events and will make your 2021 events more successful. The workshop qualifies for CE (CMP) accreditation.

Learn More

Barefoot In The Park Is More Than a Good Idea

It’s hard to do your best at work or in life when you don’t feel well. During his energy-packed webinar, travel wellness expert John Ayo identified three main causes of chronic illness: nutrition, toxins, and stress, and provided practical approaches to combating them.

John’s talk focused on the four key states of our wellness: physical, emotional, mental, and spiritual and what you can control for each of these states to promote your body’s natural healing powers. He also shared several natural health secrets that can help your body to heal itself, including ways to reap the benefits of bare feet, non-processed foods, and other simple tips.

KEY TAKEAWAYS
• Optimize your health around technology using apps that track and organize your health initiatives.
• Learn the best ways to get your energy and balance back by avoiding toxins and non-organics.
• Maximize your immune system’s ability to keep you healthy by eliminating processed foods and pharmacology in your diet.
• Learn how to make sense of the chaos and fear by trusting the perfection of nature and life, and identifying your true nature.

Get ahead of 2021 and start implementing these wellness best practices. Click here for the presentation.