New meetings industry alliances drive expanded audiences and educational collaborations.
This week, the meetings industry’s two leading associations—Meeting Professionals International and the Professional Convention Management Association—each announced an educational partnership with another meetings-related group. MPI has aligned with the American Society of Association Executives, and PCMA is now working with the Corporate Event Marketing Association.
MPI’s collaboration with ASAE is focused on experience design topics. The associations have announced that their partnership will benefit four specific educational programs in 2020: MPI will provide education for ASAE’s Xperience Design Project, May 19-20, and ASAE’s annual conference on Experience Design, August 8-11. ASAE will offer education for association attendees at MPI’s World Education Conference, June 6-9, and the associations will work together “on possible key programs” for IMEX Association Day, September 14.