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Kim Borneman

Regional Director of Sales, Visit Dallas

For four years, Kim has served as Visit Dallas’ regional director of sales for the Western United States, based in the Bay Area, where she has experienced and showcased Dallas’ many exciting developments.

Kim’s career in sales and hospitality spans more than three decades in the Bay Area. Similar to most people, she fell into this industry while still in college when she met a hotel owner l who said, “You would be great in hotel sales, come work for me,” and from there, the journey began. After college she had the opportunity to join Marriott Hotels. She decided if she truly wanted to be in this industry it would be best to get her true foundation from the best, so when they gave her the opportunity, she jumped on it.

After a 10-year run with Marriott, she joined Pan Pacific Hotels to develop her skill set in not only the ultra-luxury world of true 5-star service, but also international hotel management. She eventually returned to large hotel chains upon joining Starwood Hotels at the Palace Hotel. Kim preceded to represent many of the downtown San Francisco Starwood properties through her tenure with Starwood’s Metro Market Sales Organization.

Many may wonder what brought Kim to represent Texas after decades of promoting the Bay Area, and the answer is really quite simple for her: “Texan hospitality is a real thing you just feel everywhere you go. From the genuine smiles to the warm greetings, to all the affirmatives you receive when you ask for something; it truly is incredible.”

Kim has been involved in many professional organizations, but since joining CEMA six years ago, this is the organization she will recommend to colleagues looking for professional and personal growth saying, “The peer-to-peer knowledge sharing is so valuable. It simply is the best organization for the corporate events segment.”

Kim was born in Chicago, but her family moved to California when she was in junior high, and she has called it home ever since. She has been married to her husband, Jon, for 30 years, and together they have three children. They live on a small farm in the East Bay Hills Bay, where they raise horses, goats, and chickens, all which Kim never dreamed her adult life would contain. During this pandemic, a life with more gratitude and thankfulness has been her focus. Kim reminds herself, “That no matter what the day brings, we ‘get’ to experience it. Embrace all that it teaches and changes you. This is a true gift.”