ASK CEMA Webinar: Free Is Not a Strategy – Convert, Create, and Integrate with Data Driven Decisions
ASK CEMA Webinar: Free Is Not a Strategy – Convert, Create, and Integrate withData Driven Decisions
July 9, 2020 at 11AM
Understanding the mind of the post-COVID event attendee will drive actionable insights for event marketers. Rather than relying on fellow event marketer sentiment research (we want events to come back tomorrow!), attendee sentiment data reveals benchmarks and opinion shifts that are crucial to address for the return of live events. Ken Holsinger, SVP Data Solutions, Freeman and brand event marketers tackle this difficult but critical discussion.