CEMA Webinar Series – Lessons from NetApp for Successfully Driving Meetings at Events and Executive Briefing Sessions
You know events and briefing sessions are among the best business opportunities for live engagement with key customers and prospects that generate the best ROI. However, new formats for supporting in-person and hybrid engagements in 2022 require proven strategies to achieve your objectives of advancing sales opportunities and driving revenue that boost your return on investment.
This session will offer valuable insights from panelists Mike Gearhart, Global Events and Don Childs, Executive Briefings at NetApp and is moderated by Aaron Karpaty from Jifflenow. They will discuss their strategies and how they increased productivity by 10X with the right automation to drive tangible outcomes from Events and Executive Briefing programs.
You will learn:
- Big picture trends in the events industry based on recent experience
- Lessons from 2021 and goals for 2022
- Role of attendee engagements as a KPI for events and executive sessions
- Best Practices for driving customer quality meetings at events and at executive briefing sessions all year