Education Program
Preview the education sessions and speakers we’re lining up for you in Austin as we build the future of event marketing together. Explore the schedule for the full slate of networking and learning opportunities.
Main Stage Experiences
Build an Event Marketing Dream Team with Humans & AI
Why do some teams click while others crumble, and why are clarity and empathy more important than ever? Find out during our opening Main Stage, where you’ll discover how to build rock-solid trust in an AI-enhanced workplace, strategies for partnering with AI to unleash creativity and innovation, and techniques for fostering resilience and adaptability. Go beyond using AI; build a dream team where human ingenuity and artificial intelligence join forces to crush your event marketing goals. Ready to unlock effortless collaboration and unstoppable execution in the age of intelligent teamwork? Join Dr. David Burkus and learn how to make your team click, delivering record-breaking results time and time again.
Designing Your Career: A Conversation with Elaine Welteroth
Join Elaine Welteroth, New York Times bestselling author, TV Host, and Founder of birthFUND, for a closing Main Stage session unpacking the unique challenges faced by senior leaders who often prioritize brand transformation over personal growth. Elaine will share insights on designing a purposeful career, navigating reinvention after success, leading authentically in high-pressure roles, and staying creatively charged while juggling major responsibilities. Don’t miss this chance to refocus your own professional journey.
Future Forward: Shaping What's Next in Event Marketing
Join a powerhouse panel of industry trailblazers from HP, Canva, Microsoft, and TED for a candid conversation on the evolving landscape of event marketing. Moderated by Brian Mason, CEMA’s VP of Strategic Operations, this session will explore the trends that are changing how we connect, engage, and define success in a rapidly shifting environment. From emerging technologies to changes in audience behavior and the growing connection between business strategy and brand experience, these leaders will share insights to help you stay ahead and lead with purpose.
EVENT SCHEDULE
Learning Tracks
Building Career
Navigate the next steps in your professional journey. Whether you’re advancing within your organization or carving out new paths, these conversations with industry visionaries will empower you to take bold strides forward.
Building Brand
The most impactful brands aren’t just seen; they’re experienced. Discover how to craft immersive brand moments, leverage emerging tech, and redefine engagement strategies that leave lasting impressions.
Building Team Strategy
Great events are built by great teams. From fostering innovation to navigating change, learn how to strengthen team dynamics, drive collaboration, and lead with confidence.
Agenda at a Glance
Sunday, July 27
| 12:00 p.m. | Registration Desk Open |
| 12:00 p.m. | Welcome Experience with Surprise and Delights |
| 5:00 p.m. | First Timers Experience |
| 7:00 p.m. | Opening Reception |
Monday, July 28
| 7:00 a.m. | Registration Desk Open |
| 8:00 a.m. | Networking Breakfast |
| 8:45 a.m. | Opening Main Stage |
| 10:45 a.m. | Breakout Sessions |
| 11:45 p.m. | Networking Lunch |
| 12:45 p.m. | Breakout Sessions |
| 2:00 p.m. | Breakout Sessions |
| 3:15 p.m. | CEMA Town Hall |
| 4:30 p.m. | Networking Experiences |
| 7:30 p.m. | Networking Reception |
Tuesday, July 29
| 6:30 a.m. | Hilton Walk Around Austin |
| 7:00 a.m. | Registration Desk Open |
| 8:00 a.m. | Networking Breakfast |
| 8:45 a.m. | Main Stage |
| 10:45 a.m. | Breakout Sessions |
| 11:45 p.m. | Networking Lunch |
| 12:45 p.m. | Breakout Sessions |
| 2:00 p.m. | Breakout Sessions |
| 3:15 p.m. | Closing Main Stage |
| 4:30 p.m. | Networking Experiences |
| 7:00 p.m. | Closing Networking Reception |
Wednesday, July 30
| 9:00 a.m. | Depart |