Omar Johnson
Founder of Øpus Intelligence
Omar Johnson is the visionary founder of Øpus Intelligence, the Generative AI platform that democratizes the most powerful resource in marketing: Cultural Relevance.
For more than two decades, Omar has shaped some of the world’s biggest brands—Coke, Campbell’s, Kraft, Nike, and Apple—mastering how to scale culture to deliver outsized results. As founding CMO of Beats by Dre, he grew the company from $20 million to more than $2 billion in revenue, leading to a $3 billion acquisition—by putting culture, athletes, and artists at the center.
Those experiences revealed a simple truth: when business intelligence meets cultural intelligence, brands don’t just sell more—they change the game.
After Apple, Omar turned his focus to machine learning as the ultimate amplifier of cultural relevance. That journey led to Øpus Intelligence, a marketing operating system that encodes decades of marketing know-how into AI that generates culturally and emotionally resonant campaigns—fast, global, and at scale.
Today, Øpus Intelligence is building the world’s first Culturally-Relevant Marketing Super-Intelligence, transforming how the world’s biggest brands, athletes, and artists connect with consumers everywhere.
KEYNOTE SESSION
B2H: Business to Human Marketing and Marketing 3.0 – What’s Next?
As the marketing mastermind behind Beats by Dre, Omar Johnson raised the bar on what it meant to go viral, elevated influencer marketing to a previously unimagined level, and turned Beats from a phenomenon into a movement. How? He believes that all marketing is B2H (Business to Human)—a human-centric approach to marketing that combines people, product, and storytelling to create amazing experiences and an authentic sense of purpose for your brand. Drawing from his experiences at Nike, Beats, Apple, and several tech startups, Omar shares his inside tips and methods for delivering incredible experiences to customers and employees.
As CEO of brand management firm ØPUS United and ØPUS Intelligence Lab, a software company that is revolutionizing marketing tech through the use of Artificial Intelligence and other tools, Omar is once again at the forefront of “what’s next,” leading strategists, creatives, and technologists developing the next generation of marketing breakthroughs and technologies.
In this timely talk, Adweek “Brand Genius” proves that whether you call them consumers, clients, or customers, people are human beings first—and marketers must look beyond data and numbers for insights that activate them at this universal level. He also looks at the world of modern marketing and media, where the rules of customer engagement have changed, customer experience has lost its meaning, permission marketing rules, and customers themselves have become creators and social media influencers. Whether you’re a CEO, marketer, creative, or in the media, this enlightening talk will reveal what’s next—and give you actionable insights on preparing for a rapidly-changing future.