CEMA Connects: Beyond the RFP: How Procurement & Event Marketing Create Stronger Events

Chances are, you use a CPA to do your taxes each year. Why? Because it’s their day job to keep up with the tax code. They’re experts in ways to minimize your tax bill and stay out of trouble with the IRS. They are your trusted advisor.

While Event Marketers focus on strategy, experience design, and execution, procurement is a powerful partner in ensuring the right vendor relationships, cost efficiencies, and risk management. When these two teams collaborate effectively, the results multiply providing stronger events, smarter spending, and better business outcomes. This interactive panel will feature two procurement experts alongside an Event Marketer to explore how procurement can drive success beyond traditional cost-cutting measures. We’ll debunk common misconceptions, share strategies for smoother collaboration, and walk through real-world examples of procurement enabling event success.