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About
At Hilton, hospitality is more than a business; it’s a legacy. Since 1919, we’ve welcomed over 3 billion guests across 139 countries and territories, offering exceptional stays through 25 world-class brands and more than 9,000 properties. Our founding vision—to fill the earth with the light and warmth of hospitality—continues to guide everything we do.
Other industry-leading milestones include Digital Key, automated complimentary room upgrades, and the award-winning guest loyalty program, Hilton Honors, which has welcomed over 218 million members worldwide. Hilton has been named the No. 2 Best Company to Work For in the world by Fortune and Great Place to Work.
In addition, we’re not just welcoming guests to our hotels. We’re also reimagining how people gather.
World’s Most Welcoming Events
In 2025, Hilton launched World’s Most Welcoming Events, a first-of-its-kind initiative designed to evolve the event experience. Rooted in research and inspired by the voices of Gen Z entering the workforce, this initiative explores how attendees truly want to engage in in-person meetings and events. Another research study will follow in 2026 to keep the learnings relevant.Â
Because let’s face it—no two people feel the same about attending events. Some thrive on the energy and connection. Others feel drained by overpacked schedules and time away from home. As work-life boundaries shift, so must the way we meet.
That’s why Hilton is helping planners create events where everyone feels welcome, enjoys participating, and can’t wait to return.
One standout feature? Our Dress Code Mood Boards—a customizable tool that helps planners clearly communicate wardrobe expectations. Whether it’s “business casual” or “holiday festive,” attendees get visual guidance that removes the guesswork and boosts confidence. This is one of many tactics highlighted in our playbook, and we encourage planners to review it.  Â