Sarina is a seasoned event planning professional with over 12 years of experience delivering innovative, high-impact events that drive business results. She specializes in global user conferences, field marketing initiatives, and crafting exceptional in-person and virtual experiences. Currently, Sarina serves as the Director of Global Events at Procore, leading a high-performing team and driving strategic initiatives that optimize budgets, enhance customer experiences, and elevate brand presence. Sarina’s expertise spans event strategy, brand development, contract negotiation, and customer experience. Known for her ability to balance creativity with results-driven execution, she is passionate about creating memorable user conferences that engage attendees and advance organizational goals.
Corporate Event Marketing Association