Millennial shortage? 4 ways to get more millennial…

1 week ago

Date Posted:  January 10, 2018

Millennials are changing almost everything in the traditional workspace — and these changes also affect the world of events. Events give millennials the opportunity to be part of a community, live in the moment, and make valuable memories. Millennials look for purpose in everything they do, so if you want them to attend your event, it has to serve a purpose.

Here are four ways you can attract millennials to your next (purpose-driven) event.

1. Do Your Research One key to gaining millennial attendance is researching them first. Don't treat all millennials as a monolithic group: segment them, like you would any audience, to get to know them better. Once you've done this research, tailor your event to speak to their values and motivations of the specific millennials attending. Many millennials will go to great lengths for your…

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How to Improve Your Event Marketing ROI

2 months ago

Blog: How to Improve Your Event Marketing ROI

Date Posted: November 30, 2017

Planning and marketing for events requires a lot of time, energy, and money, so you want to make sure you're getting the most bang for your buck. Here are a few simple ways your business can prioritize high return on investment (ROI) when it comes to marketing — you may even improve your events, too!
Set Goals
It's important when marketing events to set goals: for example, how many people do you want to attend? Set specific benchmarks to achieve those goals, too: how many registration calls should you put out, and on what channels? Even if you don't meet all of the goals you set before an event, you'll still gain valuable insight about how you can improve in the future, ensuring every event you plan is worth the money…

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Is Google Uptime the Next Big Thing in Event Marke…

2 months ago

Blog: Is Google Uptime the Next Big Thing in Event Marketing?

Date Posted: November 30, 2017

With the rise of social media influencers and live streaming, event marketers need to stay on top of trends to get the most out of their events. But one recently launched app has us even more excited about the future of events and may help event marketers engage with as many people as possible: Google Uptime.
What is Google Uptime?
Uptime is a new app developed by Google and launched in March 2017 that allows users to watch YouTube videos in real time with their friends. The app is described as a way to “discover new videos, meet new friends, [and] watch together.” While users watch videos together, they can comment, react, and add stickers in real time, creating a more social video watching experience. Users can also…

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Why Do You Need Personas in Event Marketing

3 months ago

Personas: What They Are and Why Your Event Marketing Strategy Needs Them

Date Posted: October 16, 2017
Every marketer knows it's essential to know your audience — especially if you're planning an event. Who is likely to attend your event? What demographic(s) does your event marketing appeal to? Understanding your audience will help you plan a more targeted event, and using personas is key to truly understanding your audience.
So, what are personas? They're fictional people (based on real ones) who represent the demographics your event marketing appeals to — for example, several different personas may represent different types of event attendees. Personas are built on common traits belonging to these demographics: a persona may be based on an industry, job title or function, work experience, company size, or previous relationship to your business. Importantly, though, personas are more specific than just these…

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Periscope and Event Planners

3 months ago

What Event Planners Need to Know About Periscope

Date Posted: October 16, 2017
In the age of social media, event marketing transcends physical events themselves — dynamic digital content is just as essential to successful events as traditional planning. To stay relevant, your business needs to engage new audiences with cutting-edge technology. Enter Periscope, a live streaming app now in use by countless marketing teams: acquired by Twitter in 2016, Periscope allows attendees and organizers to instantaneously share events with a global audience. Periscope is an incredible tool you can use to market your event before it occurs and while it's in session, connecting with people who may not be able to attend and allowing them to share in the experience.
One way to engage audiences before your event? Give prospective attendees a behind-the-scenes look at your conference or exhibition while it's being…

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Little Details that Can Make or Break Your Next Ev…

4 months ago

Blog: Little Details that Can Make or Break Your Next Event
Blog Posted Date: September 14, 2017

Every event marketer knows the infamous mantra: the devil is in the details. Although many events seem simple enough at the outset, it's rare for any event to go off without a hitch, so it's important to pay attention to nuances during the planning stage. Here are our tips for keeping track of these details and making sure you've done all you can to preempt and prevent potential problems.
Technical Requirements
Technical problems, from failed projectors to malfunctioning microphones to spotty WiFi, can take any event from boom to bust. After all, nothing is more frustrating to attendees than being unable to hear or see a presenter — or access the internet. That's why it's imperative to review every piece of technology involved in your event, including…

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How to choose the right event software for your ne…

4 months ago

How to choose the right event software for your next event
Blog by Sara Erdos, Marketing Associate at etouch

Blog Posted date: September 14, 2017
If you are in the market for new event software, it is most likely because you are trying to solve some sort of problem in your event planning. You may have issues related to attendee engagement, using too many disparate systems or capturing event data. There are several different types of technologies out there to help you with your pain points, so it may seem overwhelming at times to decipher through all the options, but following these steps can help.
Step One: Take your time. You will not find the right event management software overnight, it takes a lot of research, demos, and approvals before you can narrow it down to negotiations. Once you have decided on your…

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Lessons from CEMA: High Demands, Small Events Depa…

4 months ago

Blog From Eric Nell, Martiz Travel, notes from Dina Jacobson, Mongodb

Posted Date: September 14, 2017
Content is paraphrased from notes of a presentation by Dina Jacobson of MongoDB @ CEMA Summit 2017
MongoDB is a database company. They currently employ only 4 full time staff in the events department, yet produce over +40 events per year including a user conference of over 3,000 attendees (MongoDB World) that generates 6 months-worth of sales pipeline. Dina Jacobson, the Director of Field Marketing for MongoDB, spoke at CEMA Summit about the attitude and mindset it takes to run a lean and mean team of event…

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Swipe these 6 strategies from CEMA Summit 2017

5 months ago

What you can learn from the event FOR event marketers FROM event marketers.
Does an event like CEMA Summit even need an introduction?

This annual conference by the Corporate Event Marketing Association (CEMA) attracts event marketers of all tenure for learning, networking, and soaking up best practices.

Lucky for you, I had a special vantage point this year. So you’re about to get privileged best practices from the inside. At Freeman, we were attending as a sponsor, speaker, and — thanks to my newly announced assignment to the CEMA board (thank you, thank you) — as a committed partner.

Give first-timers a flawless experience

CEMA Summit 2017 had the usual hungry turnout. The difference this year was the record-breaking percentage of first-timers attending. Treating newbies well is important, as that group typically has the highest attrition. The CEMA event marketers were prepared, and they taught…

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What Do Millennials Actually Want from Your Events…

6 months ago

Blog Posted: August 4, 2017
What Do Millennials Actually Want from Your Events?
Millennials are an ever-increasing segment of marketing audiences and event attendees — and with more competition than ever, your business needs to cater to millennials if you want your events to succeed. Fortunately, what millennials want will only improve your events for everyone who attends.
Unique, Engaging Experiences
Not only does experiential marketing work — it's also a great way to encourage millennials to attend your events. Millennials appreciate unique events that engage them, connect them with others, and give them agency over their experience. Prioritize moments and memories, especially those that are shareable on social media: millennials are often the most active attendees, so if you can appeal to them, they'll market your event far and wide. Interactive activities and nontraditional networking exercises are great alternatives to panels, talks, and…

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Don’t Underestimate LinkedIn as a Promotion Tool f…

6 months ago

Blog Posted: August 4, 2017

Don’t Underestimate LinkedIn as a Promotion Tool for Events
Though not as flashy as Facebook, Twitter, or Instagram, LinkedIn is one of the best social networks for event promotion, with a range of features that make it easy to connect with thousands of potential attendees — if you know how to leverage them. Here are a few of the best ways to harness LinkedIn's event marketing potential.
1. Status Updates
Just like every other Social Media platform, LinkedIn allows you to post status updates from your company page. These status updates are a great way to inform individuals who follow your page about upcoming events; they'll even be visible to LinkedIn members that don't follow you if they visit your page. Because status updates from companies are less common on LinkedIn, followers will be more likely to read them.
Event…

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Should You Use Your Own Staff or a Trade Show Prof…

7 months ago

Blog Posted Date: July 6, 2017

Preparing for a trade show can feel daunting — from preparing your booth, to arranging your materials, to researching the other attendees, it's no wonder some event marketers feel overwhelmed. One of the biggest questions you'll have to answer, though, is whether to manage your booth with your own staff or to hire a trade show professional. Both have their pros and cons, but for the most successful trade show experience, consider using a mixture of both.
Your Staff Are Your Star Players
Your staff are the only people who have company-specific expertise, and they know best what you need to accomplish at a trade show. If you're in need of knowledgeable staffers who know the ins and outs of your business, look no further than the people you already employ. Trade show attendees love interacting with…

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Innovate on Instagram to Promote Your Next Event

7 months ago

Blog Posted: July 6, 2017

By now, everyone knows that Instagram is a preferred social media platform for many people, especially younger millennials. According to a study [1] by TrackMaven measuring engagement on each social media platform, Instagram is the most engaging social media platform — and therefore has the greatest potential for user interaction, making it an ideal tool for event marketers. Below, we’ve detailed three of the best ways to innovate on Instagram, promoting your event as effectively as possible.
Social Media Influencers
Social influencers have enormous potential to reach new audiences and connect with their followers in an authentic way, especially on a platform as intimate and engaging as Instagram. However, a new change to Instagram's algorithms means recommendations from influencers now carry 22% more weight [2] than typical Instagram users, making them practically indispensable no matter what kind of…

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Sales Tip by Matt Hill, The Hill Group

8 months ago

Blog Posted Date: June 8, 2017

Matt Hill
The Hill Group

To help you with your trade shows, here is one new download and two from our archives. I hope you find them useful!

Sales Tips for Marketing Professionals
- Three tips to help sell your ideas and suggestions
- How to be prepared, what to ask, and what to say
From our archives:
Presentation Pointers
- Keys to making a compelling presentation
- Do's and Dont's for verbal and non-verbal skills
- Effective slide design
Designing Lead Forms
- Key design elements
- Collaborative design process
- What not to do

For 29 years we have helped hundreds of companies:
• Increase their qualified leads by an average of 70%.
• Shorten sales cycles.
• Have more efficient, effective, and professional exhibit staffs
Take your trade shows to the next level by training your exhibit staff. Results from our training: More quality conversations. More qualified leads. More sales.

I…

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What Social Media Influencers Can Do for Your Next…

8 months ago

Blog Date: June 8, 2017

The event marketing industry has undergone a major transformation in recent years, and social media influencers are a great new resource to help you generate buzz before and during your next event. Influencers can serve as the cherry on top of an already fantastic function, helping promote your event beforehand, augmenting the experience for attendees, and continuing the conversation afterwards. Here are three reasons to consider partnering with social media influencers for your next event:
1. Build Awareness, Credibility, and Interest
Social media influencers can do some of the most difficult outreach for you, effortlessly helping your company build awareness and generate excitement for upcoming events. By posting on various social media channels about your vent, they'll start conversations with potential attendees organically while also lending credibility through their endorsement. Word-of-mouth is one of the best ways to…

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Millennial shortage? 4 ways to get more millennial…

9 months ago

Blog Posted Date: May 1,2017

Millennials are changing almost everything in the traditional workspace — and these changes also affect the world of events. Events give millennials the opportunity to be part of a community, live in the moment, and make valuable memories. Millennials look for purpose in everything they do, so if you want them to attend your event, it has to serve a purpose. Here are four ways you can attract millennials to your next (purpose-driven) event.
1. Do Your Research
One key to gaining millennial attendance is researching them first. Don't treat all millennials as a monolithic group: segment them, like you would any audience, to get to know them better. Once you've done this research, tailor your event to speak to their values and motivations of the specific millennials attending. Many millennials will go to great lengths for your…

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Which Type of Event is Right for You?

9 months ago

Blog Posted Date: May 1, 2017

There are so many questions to consider when choosing an event type. For example, events can last for less than a single day or run for multiple days; they may consist of a single talk or provide various lectures, sessions, and activities. Popular event options include fundraisers, seminars, workshops, receptions, exhibitions, group meetings and even celebrations — depending on what your goals are, any one of these event types may be right for you.
If you aren't sure which type of event is best for your company, consider the following guidelines: they'll enable you to make a choice that will increase your chances of holding a successful event.
What is the purpose of your event?
Does your event need to raise money? Should it promote a specific product or services? Or is it meant to establish your company…

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How many should I invite? Determing the compacity …

9 months ago

Blog Posted Date: May 1, 2017

One of the first questions event marketers need to answer is how many people — and whom — they should invite to their next event. But even before this can be answered, event marketers need to figure out how many people their event can handle. The amount of people invited to any given event should directly correspond to its purpose and goals.
Figure out your logistics
The most obvious indicator of what an event’s capacity should be is the space in which you are holding your event. Make sure to check every room’s maximum capacity in order to avoid potential fire hazards. Also, figure out how best to orient the space in your rooms — will there need to be a lot of tables and chairs, or a stage for speakers? Does there need to be a…

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The Skinny on Large Meetings & Events in 2017

10 months ago

Blog Date: March 24, 2017

The Skinny on Large Meetings & Events in 2017
By: Tina Gaccetta, Vice President Sales and Marketing, Aimia
According to MPI’s Meeting and Event Industry Facts, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics to provide both tangible and intangible benefits for your organization. With the latest technology, we can better understand your attendees and the reasons why some events have “cult followers” and others are wannabes.
We recently surveyed a group of 150 IT professionals who attended at least one tech conference in a given year.
While the results may not be surprising, the top three critical factors to attendees were overwhelmingly:
1. Amount of Quality Networking
2. Conference Expo / Showcase Content
3. Conference Keynote
On the contrary, the least important factors to attendees included:
1.…

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Facebook Live at your next event?

10 months ago

Blog Posted: March 24, 2017

The growing popularity of Facebook Live with companies and individuals alike has proven the service to be a valuable new asset for your company's social media presence. Using Facebook Live at events is an easy way for you to accommodate, activate, and build your audience; here are a few reasons why you should be streaming if you aren't already.
Ease of Use
Using Facebook Live is extremely easy: you can stream live video at the push of a button in Facebook's smartphone app. As opposed to other applications, Facebook Live is already integrated into a platform that many of your attendees actively use, so potential viewers and participants won't have to install a new application. For would-be attendees who couldn't make it, Facebook Live provides a quick and accommodating solution by automatically archiving streams on your Facebook page.…

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How Effective Is Your Email Campaign? Try These Ti…

10 months ago

Blog Posted: March 24, 2017

Despite the influence of social media, you might be surprised to know that traditional email marketing campaigns still offer the best ROI when it comes to acquiring new business. According to Venturebeat, some businesses see a return of $38 for each dollar spent [1], and email is 40 times more effective than Facebook or Twitter [2], according to Campaign Monitor.
Email marketing solutions are critical for companies; here are three surefire ways to get more — and better — responses.
Personalize Your Emails
Personalizing your emails increases open rates by 26 percent [3]. Using email marketing software, you can segment your subscribers according to browsing behavior, demographics, location, or other relevant variables — and target them with information that you they'll want to see. Furthermore, bombarding customers with one-size-fits-all messaging backfires: almost three-quarters of customers are frustrated by ads…

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How to Capitalize on the Content Your Event Attend…

10 months ago

Posted Date: March 24, 2017

By the time your event ends, your attendees will probably have a lot to say about it — and they may have said a lot already. Follow the tips below to capitalize on the organic content that your attendees create, further promoting your brand.
Connect with Attendees on Social Media
Your attendees will almost certainly be talking about your event while it's taking place, even though they might not be publishing articles about their experience. Instead, they may only be posting status updates and photos to social media sites, from Facebook to Instagram. Create simple, easy-to-remember event hashtags, and connect with attendees who are using these hashtags and sharing photos or commentary from your event. You can even share their posts or respond to them, thanking them for attending.
Also, with the right post-event strategy in place, you can…

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Decisions, Decisions….

11 months ago

Posted Date: March 10, 2017

Decisions, decisions. When and where should we hold our tech event? Will we lose attendees if we move to another city? What events are happening the same month as ours? How much should we charge for our sponsorships?

It’s essential to have up-to-date data to help you decide these critical questions. That’s why Opus Agency built SIMON, a database tracking hundreds of global technology events and providing insight on venues, calendar, pricing, sponsorship and more. Take a peek at this infographic for some top-level stats.

[The link is http://www.opusagency.com/2017/02/snapshot-latest-trends-tech-events/ ]

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Defining Favorable Behavior & Designing Events for…

11 months ago

By Eric Nell of Martiz

I responded to an “Ask CEMA” question about “raffles, giveaways, and gamification” recently and realized this topic may be of interest to other members as well.  Actually, Olga recognized it, so thanks for asking me to share my thoughts Olga!

First of all, the key to any incentive or motivation program (even within a conference or event) is that you first need to define the attendee/guest/employee behavior that you see as favorable, or that you want to change.  Then reward the guests for their favorable behaviors/actions with something that they value.  The process is simple – do this, get that.

Contrary to popular belief, the reward (the thing that guests value) doesn’t always have to be a material object or expensive prize, although we all love our Maui Jims!  I’ll give some examples of what we call “access…

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Three Reasons Why You Should Use a Drone at Your N…

12 months ago

Drones are relatively inexpensive, extremely versatile, and can make a great addition to any event — if you know how to leverage them. Here are three reasons why any business hosting a corporate event should consider using a drone.

Security

Proper security for any type of corporate event is a must. At the same time, security must be unobtrusive so that attendees can relax and have a good time. Drones are ideal because they provide a panoramic view of the event that can enable security teams to notice problem incidents quicker than would have otherwise been possible. At the same time, drones are small and unlikely to distract people from the main speaker or event exhibitions.

Entertainment

There are plenty of fun things you can do with drones to add excitement an otherwise ordinary business event. Choreographed drones can dance in unison, spell out…

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How to Use Big Data When Planning an Event: Make t…

12 months ago

Big Data isn't just a buzzword: it's a valuable asset that can make the difference between a mediocre event and a spectacular one. Here are some tips on how to use data wisely when planning and executing a corporate event.

Know Where to Look for the Right Data

Start by analyzing your customer logs, the Google Analytics page for your website, and Facebook Insights for your Facebook page. Look for pertinent information, such as where your visitors and customers are coming from, what products or services they're interested in, and what demographics are most likely to do business with your company.

Once you have these basics down, it is time to get into details. Determine the peak hours for your website and social media pages so that you know when to announce ticket sales or special deals. Check what your social media followers are interested in to send…

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Do You Know How to “Show Up”?

12 months ago

Though there’s debate over who first made the claim, many professionals continue to believe that most of success comes from “just showing up.” While it’s a funny sentiment, unfortunately it’s no longer true. We live in a competitive world and work in a sophisticated industry. To succeed, you need to have the knowledge and skills to tackle a variety of problems. Today, you need to do more than show up -- you have to be aware of how you show up.

You need to see how the outside world views you. To control how you’re remembered, you first need to see yourself how others see you. Do you look like would want on their team? Are you mindful of how you “show up”?

Develop an “elevator pitch” for yourself. Show business professionals often make decisions about multi-million television and film projects based…

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