Membership Advantage

Membership Advantage

CEMA is the premier community for marketing and event marketing professionals

  • An industry hub that promotes professional networking opportunities
  • A valued resource for industry education
  • A facilitator of peer-to-peer knowledge sharing
  • A non-sales, relationship-building environment for agency partners and event marketers to share knowledge and build long-term connections

A thought leadership association that is actively engaged in discussing event professional top of mind challenges

Through information sharing, expertise, and experience, those who are engaged in CEMA enjoy new opportunities for professional and personal growth.

CEMA provides members with the opportunities and resources to thrive as leaders in their organizations. Members receive access to an elite senior-level marketing and event marketing community. Through CEMA (a member of the Events Industry Council), members’ voices become the voice of the industry, driving industry standards and advocating the value of event marketing.  Membership provides an introduction to peers, partners, clients, and experts who can provide advice, offer insight and create solutions to business issues.

Corporate Event Marketing Association – Member Advantages

  • Access to CEMA’s Annual Conference, CEMA Summit, including all the conference materials.
  • Access to all CEMA events, including professional networking sessions, educational events and study tours.
  • Education
  • Earn EIC credits
  • Monthly e-newsletters highlighting the latest issues, trends, and activities of event marketers.
  • Access to Ask CEMA,  an online forum providing for an open exchange of information between members.
  • Access to and listing in the CEMA Member Directory
  • Access to content on the CEMA website, providing all that CEMA has to offer at your fingertips.
  • Access to CEMA job postings, reflecting the latest opportunities in event marketing.
  • CEMA Committee participation, an opportunity to shape the direction of CEMA and the event marketing industry.
  • Opportunities to Give Back
  • Networking in a fun and relaxed atmosphere
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What You Get As a Member

Ask CEMA

One of the valuable benefits of a CEMA membership is the ability to exchange and share top of mind challenges between your peers.  Ask CEMA is a form which facilitates an open exchange of information between members.  By simply filling out a brief form, your question will be sent out to the general membership. You can even choose to ask anonymously.  We will gather the responses on your behalf and send them to you. Now you don’t have to wait until the next networking event—Ask CEMA now.

Here are a few examples of some top of mind questions members are asking and answering:

Question:

Any recommendations on how to hire headliner entertainment – book thru a talent agency or your production house? We are looking to hire a headliner for an evening event and have had mixed experiences. What is the standard practice? And, what is your typical upcharge/management fee? We have seen 18 – 20% as the standard.

Answer:

Many times our clients book headliner entertainment direct through a talent agency.  Some of our Bay Area clients such as Cisco and CA Technologies follow this practice.  When Maritz is asked to book the headliner and manage that process, we generally book through a talent agency as well instead of through a DMC, as they typically mark up the cost.

We don’t mark up any % or fees to book a headliner.  We treat it as a pass-thru cost.  Our clients pay us based on our labor to plan/execute the program or a management fee depending how the client likes to see our fees.

Question:

Can anyone can share any raffle, giveaway and gamification ideas from all the shows they have been at/produced? Any that really stood out?

Answer:

The key to any incentive (or raffle/give-away/gamification as you stated) is that you first need to define the attendee behavior that you see as favorable, or that you want to change.  The key is then rewarding attendees for the actions that are favorable/desirable with something that the attendees find valuable (find examples below).  Some favorable behaviors I have seen are: posting to social media, attending a product demo, completing a mobile survey, agreeing to be interviewed for a testimonial, attending a one on one customer success meeting, submitting an idea for a topic, showing mastery of a product/software, ect.   The process should be simple – do this, get that.

Question:

We have traditionally required room sharing at our Sales Kickoff and for our employees at our User Conference.   We are currently weighing the pros and cons of this practice and wanted to know what the current industry standard is?   It is important to us that we are providing the right competitive environment for our employees and sales team. 

What is the current practice for your events? 

Answer:

With a high ticket products, there is never a question about room sharing.  It was not the standard.  Lower cost products may mean a different type of sales force, but with any group meeting, having one’s own room can give the feeling of being taken care of by the company at the most critical time.  Sales people already have to juggle learning at the event, executive interaction, meeting new peers – and often customer calls while there.  (And if the event is held in another time zone, sometimes at odd hours.)  To add to an already stressful situation by also having them share rooms could be a huge sticking point and potentially cause morale issues.  Particular for the veteran sales staff.

Engagement Opportunities

Get involved!

CEMA’s success is because of you. We have a variety of ways for you to get involved. With three full-time staff members, CEMA relies heavily on volunteer engagement with industry professionals. From board members to committee members, CEMA has leadership and engagement opportunities to match your schedule and your professionals goals. Don’t wait; get involved today!

CEMA values the contributions of our experienced members and encourages you to join our CEMA Summit Content Task Force. This Task Force meets monthly via conference calls, and usually concludes between 6-8 months. This is an opportunity to meet your industry peers and establish lasting mutually beneficial relationships. The Content Task Force is chaired  by a board member and a CEMA staff member.

Commitments include some of the following, but not exclusively:

  • Regularly scheduled calls, follow up calls, as necessary.
  • Project assignments specific to committee objectives
  • Six to eight month participation commitment

Our Content Task Force is currently chaired by Board Member Julie Lynch. This Task Force is tasked with supplementing the rich educational content for CEMA Summit.

 

For more information on CEMA or current running Task Force’s in general, contact Kim Gishler at kim@cemaonline.com

CEMA values the contributions of our experienced members and encourages you to join our Programs Task Force. This Task Force meets monthly via conference calls, and usually concludes between 6-12 months. This is an opportunity to meet your industry peers and establish lasting mutually beneficial relationships. Each committee is chaired by a member who is a volunteer committee chair and is supported by a board member and a CEMA staff member.

Commitments include some of the following, but not exclusively:

  • Regularly scheduled calls, follow up calls, as necessary.
  • Project assignments specific to Task Force objectives
  • Six to twelve month participation commitment

Our Programs task force is chair will soon be announced. CEMA is always looking for a new Task Force members! Please reach out to Olga at Olga@cemaonline.com for more information about how you can get involved.

For more information about membership or task force commitment in general, contact CEMA Membership Stacey Diemer at Stacey@cemaonline.com

Nominations for CEMA Board of Directors for 2018-2019, Now Open!

Each year, CEMA accepts applications for our board of directors. The selection process is based on the needs of the organizations, the professionals experience and goals of the applicants, and the potential of the applicant to impact our organization. If you would like to apply to be a board member for CEMA, Click Here for the application and nomination form. Deadline to apply is May 31, 2018.

Any questions contact Kim Gishler – kim@cemaonline.com

Sponsorship Opportunities

Make a strategic move.

CEMA’s premier sponsorship and advertising opportunities offer you high-level exposure and direct access to more than 700 senior-level event marketing professionals who are responsible for strategy, management and measurement of their programs.  CEMA is a non-selling environment. Sponsorships and advertising are the only way to get your company in front of the people that you want to reach!

Sponsorships and Advertising

Sponsorship opportunities include CEMA Summit, our annual intimate gathering of senior-level event marketing professionals. Get your company’s message in front of more than 300 qualified buyers and industry partners by sponsoring CEMA Summit. Because CEMA prides itself on creating a non-selling, relationship-building environment, sponsoring Summit is the only way to get your company’s message in front of our audience. The 2018 Prospectus is coming soon.  Hurry!  Secure your sponsorship for CEMA Summit 2018

Year-round sponsorship and advertising opportunities also exist on our website, at professional development and networking events, and via content on our blog and social channels. Contact Meg Fasy, FazeFWD Sponsorship Mgmt., meg@fazefwd.com for more information on sponsorships.

You can also see our Sponsorship Prospectus.

BECOME A MEMBER

Stay at the top of the industry and network with the best!