As the Director of Marketing Events at Workiva (NYSE:WK), Valerie Strehle is responsible for the vision, strategy, and execution of the Workiva event portfolio, including workshops, sponsorships, and field marketing experiential events to align with operational goals and objectives. She leads the annual user conference, Workiva Amplify, now in its ninth year and drawing more than 2,200 attendees. Being involved with Amplify since its beginning, she loves focusing on the changing attendee journey year over year and creating a positive, memorable experience for attendees.
Recently, Workiva has expanded their event presence in London and Amsterdam, among other EMEA countries, and Valerie looks forward to the challenge of planning and executing events in those markets. She knows the relationships built with CEMA members will help her in this new journey. With such a unique role at Workiva, Valerie values CEMA for allowing her and her team to visit many of the CEMA study tours every year to gain valuable knowledge from other peer events.
Valerie currently resides on Lake Panorama in Panora, Iowa, with her husband, Josh, and three children — Drake, Cooper, and Vivyan. In her spare time, she loves to spend time focusing on fitness, friends, and enjoying summers on the lake.