As the Manager, Event Strategy & Technology at Atlassian, Amy Walter drives the Event Marketing team’s measurement strategies, technology, and audience acquisition efforts for the global event portfolio including proprietary events and trade shows. She helped build the first-ever Atlassian European user conference in 2017 as the program lead, and now focuses her time partnering with Head of Event Marketing, Angie Smith, on defining the long-term strategies and goals for their programs. She loves event data and using it to help tell the Atlassian event team’s success stories and provide recommendations on the shape of their events in the future.
Prior to joining Atlassian, Amy held roles at other tech firms as an event marketer, managed event operations on the agency side, and also worked in catering and sales at a hotel. Her focus on operational excellence paired with her data-centric approach has brought a unique perspective to the programs she’s managed.
Amy lives in San Francisco, California with her husband Anthony, and their new 10-week old French Bulldog puppy, Winston. She loves traveling, Positano, Italy is her favorite vacation spot to date, spending time with family and friends, taking day trips to the Napa Valley, and exploring the incredible food scene that San Francisco has to offer.