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May 2018

Matt Schrader

SVP of Client Development

XD Agency


In a fiercely competitive business that’s built on relationships, it’s no surprise that Matt Schrader has made a name for himself.

He’s always been a competitive guy — an All-American soccer player, no less — who has a knack for, to say the very least, getting along with others. (He’s had plenty of practice outside the office, as one of six kids, a dad of four, and approaching a quarter-century of marriage.)

But more than that, The XD Agency’s SVP of Client Development is a strategic thinker, who helps colleagues and clients work better and smarter each day. That strategic orientation underpins all of the agency’s work.

“Everything we do is steeped in strategy, so that we can deliver positive business outcomes through creative experiences,” Schrader said, emphasizing the importance of being true partners, not just vendors, to those the agency serves. “We have purposefully pivoted to becoming a strategic communications agency that provides both strategic insights and creative solutions, as well as executional excellence, to our clients.”

Before joining The XD Agency, Schrader worked as an Account Director at InVision Communications and Managing Director at INVNT, where he earned a reputation for building long-lasting, trusted-filled relationships with his clients.

“Clients trust us with their brand, their sales teams, their partners. We become an extension of their teams,” he said. “This does not happen unless you can build, manage and sustain trusting relationships. I have been fortunate to remain very close with some incredibly talented executives over my career.”

That career brought him to The XD Agency in June of last year, where he found an agency culture that aligns with his affirmed aversion to BS and shared core values — clarity, purpose, boldness, and empathy — that guide the agency’s every decision, both internally and externally.

It was also a critical time for the agency. As The XD Agency rebranded to reflect its positioning as a strategic communications firm hyper-focused on experience design, Schrader was just the man to maximize this brand pivot.

As for you, dear CEMA reader, “I hope that corporate event marketers will see the value The XD Agency can provide as partners,” Schrader said.

But this is no sales pitch.

“Whether or not you decide to work with The XD Agency is irrelevant. We want marketers to realize that every agency should think about programs in five stages: strategy, strategy and creative, creative and production, production, measurement. Of course, The XD Agency delivers on all of those.”

Senior Vice President, Impact XM