CEMA Newsletter March 2020

Kimberly Gishler

Kimberly Gishler


The expression “may you live in interesting times” can be both a blessing and a curse. Given the unprecedented challenge our industry is facing today, “interesting” feels more like the latter.

Ever the optimist, I’m witnessing how amazing you all are, turning an insane situation into an opportunity to think differently, learn and push yourselves to create fascinating new ways to connect with your audiences. Bravo to all who have turned live events into virtual ones with impossible turnaround times. The challenge has been huge, but you are making it work. You’re also sharing generously – which is what CEMA is all about. CEMA leaders are also working on new ways to get valuable information out to all of you. We’re truly in this together and nobody has to go it alone.

Our members know as well as anyone that there are things we can control and those we can’t. We’re very good at understanding the difference and acting accordingly. What we can do now is arm ourselves with facts, seek expert advice, and share those within our community so that everyone has the best available information to help them decide if and how this issue impacts their event audiences and plans.

In that spirit, we are working with our partners PCMA and the EIC (Event Industry Council), as well as other peer organizations, to ensure coherent information flow across the event marketing industry.

COVID-19 reminds us that the safety and well-being of every event participant is essential to our industry’s success. We also realize that it’s bigger than our industry and we must always act in the best interests of the general public.

I am proud of the courage our members have shown in making difficult but ultimately right decisions to cancel and postpone meetings. I’m in awe of your calm, thoughtful and thoroughly professional demeanor as you’ve managed through these “interesting times.” Your leadership inspires me and fills me with confidence that we will come through this ordeal stronger, wiser and ready to design and deliver even more exceptional event experiences.

Stay Strong

Kimberly Gishler


Ashely King

Ashely King

Marketing Director

As a Marketing Director at ServiceNow, Ashely King is responsible for the planning and execution of top-tier tradeshows and C-level events to drive pipeline, awareness and thought leadership. Her core objective is lead generation and curating customer experiences across AMS events. With 20+ years of experience, Ashely’s strategic mindset and passion for the event industry is often quoted as infectious, and it is her hope to continue infusing this mindset and passion into every event and leadership engagement. Prior to ServiceNow, she worked at Veritas, Symantec, BEA Systems and as a third party meeting planner.

Ashely is based in Atlanta, Georgia (and is an Atlanta-native). However, she spent a few years of her career in Silicon Valley in the early 2000s. She is married, a mom to three children (five, three and seven months) and a stepmom to a nine-year-old. She is often appreciative of planner DNA when managing her busy and chaotic household.

CEMA has been an integral part of Ashely’s career growth and she is thankful for her 10+ year involvement, including her former Board Member role.

CEMA Summit 2020

Registration Has Opened!

Home of country music, hot chicken, Johnny Cash and now CEMA Summit 2020! Join us July 21-23rd at the beautiful JW Marriott in Nashville Tennessee for a series of educational and motivational sessions, built to help you and your organization take your events to a whole new level. Come to learn but also for the networking with the inspiring leaders and peers of our industry. CEMA and Music City is waiting for you. Register here now.

Invest Now in Your CEMA Summit Sponsorship

CEMA member organizations that have taken the leap to become a CEMA Summit sponsor can tell you – it was one of the best investments they’ve ever made in their people and their business. Sponsorship opportunities for 2020 are extremely limited. Please contact us now to secure your company’s spot on this exclusive list. View the Sponsorship Opportunity Prospectus here, and contact Meg Fasy to discuss opportunities to be a CEMA Summit 2020 sponsor.

Big Shout Out of Thanks! to our E-Newsletter Sponsor of the Month, CEMA Gold Member Meetings & Incentives Worldwide

Meetings & Incentives Worldwide

Meetings & Incentives Worldwide (M&IW) is excited to be a new CEMA member. We are looking forward to connecting to share experiences, best practices, knowledge and learn from each other. We believe live events transform organizations through the power of human energy. As a global event management company, we specialize in meetings, incentives and conferences of all shapes and sizes, as well as the event strategy across organizations. Like CEMA, relationships are first and foremost to us. We invite you to you to take advantage of our complimentary resources, industry insights, and upcoming webinars. Visit www.meetings-incentives.com for more information or to sign up. For other inquiries, contact Marie Johnson, CMP, Director, Marketing & Strategy at mejohnson@meetings-incentives.com. We look forward to seeing you in July at CEMA Summit 2020!

Executive Profile of the Month Features Diamond Member eventcore

Mark Johnson

Mark Johnson


eventcore CEO Mark Johnson is a strategic and results-oriented executive in the dynamic event technology field. An enthusiastic, engaging, and influential leader, he is passionate about innovation, driving strategy, and improving value for clients. Mark has built a team that takes pride in delivering comprehensive solutions to clients whose needs cannot be met by out-of-the-box platform providers. Using his 20+ years of industry experience, Mark helps companies realize they do not have to accept limitations with their event tech strategy.

If you are interested in connecting with Mark, you can find him on LinkedIn.

eventcore is a custom-built registration platform solution provider located in Seattle, WA. To learn more, connect on LinkedIn or email sales@eventcore.com.

We Are Who We Are Thanks to YOU – Cheers to Our CEMA Platinum Members

We are a vibrant community of marketers, continuously growing and expanding our family with those who also believe we can create fantastic experiences, and live to share those with others. Please join us in thanking our CEMA Platinum Members:

PCMA and CEMA Team Up to Offer COVID-19 Education Webinars

At Convening Leaders in January, PCMA announced a strategic partnership with CEMA. As one of their first joint projects, the two associations have planned a series of interactive webinars to educate the industry on the novel coronavirus, what to expect, how to prepare, and how to react.

Read the Article Here >>

Supporting the Immune System Naturally for Event Professionals

Read the Article Here >>

CEMA Gold Member Meetings & Incentives Worldwide Shares COVID-19 Update

Meetings & Incentives Worldwide, a CEMA Gold Member, has provided some excellent guidance around the COVID-19 situation.
You’ll find their expert counsel here: https://www.meetings-incentives.com/covid-19-update-miw/

Social #myCEMA30

Shout out to Joe Spaccarelli, Program Director, American Red Cross, for winning our CEMA Socialite Award for the most active social participation in our January-February contest. We look forward to recognizing Joe on stage at Summit 2020. Our next contest begins April 1st. We’ll be sharing all the exciting details at Summit 2020!

Growing CEMA’s presence and reach in social media depends on member engagement. That’s why we’re recognizing our top supporters each quarter with the CEMA Socialite Award. You can get on the leaderboard by actively reading our posts and liking, sharing and tagging us in your comments. To get started, pick one social platform that you use regularly and every time you are on it, use the search tool to find the latest CEMA posts. Remember: on Twitter and Facebook use the hashtag #CEMAonline, and on Instagram and LinkedIn tag us @CEMAonline. It’s that easy and we promise you’ll love being rewarded at Summit.

Welcome to The Big Apple! And Check Out the Latest Destination of the Month

New York City’s prominence as a global business and financial capital and vibrant mix of arts and culture means it’s a can’t-miss destination for meetings and events. NYC & Company, the City’s official CVB, works with planners at every stage of the event cycle to create the best possible experience for attendees. Looking for more information? Contact CEMA member Cory Rosenberg crosenberg@nycgo.com.

Check Out NYC’s Page

Stay tuned for Choose Chicago in our April issue.

Tell Us About Your Favorite City

We have a new feature on the CEMA website that is getting great traffic from our users, and extremely favorable feedback! It’s our Destination Marketing Organization section, and within this area you’ll find incredibly useful and interesting information from our destination marketing organization experts about their treasured city. We’ve covered Dallas, New York City, Philadelphia and San Francisco. Explore the information available in our the Destination Marketing Organization. Ready to highlight your city? Contact contact Stacey@CEMAonline.com

CEMA 2020 Calendar – Upcoming Events

We’re only a few months into 2020 and we already know this year will be FILLED with news and events we could not have even imagined. What helps to keep us all on track, grounded and supported is through our connections with our peers and a focus on doing what matters – including expanding our experiences and areas of expertise within our careers. With that in mind, CEMA is hosting a series of upcoming events we know will help you RISE through it all.

See the Full Calendar >>

CEMA Study Tour
Behind-the-Scenes at the NFL Draft
April 23rd, 2020
Las Vegas, NV

Are you ready?! Ready for some behind-the-scenes peeks at the NFL Draft in Las Vegas, Nevada?! We can’t wait to see you in Las Vegas this April where more than 600,000 people gather to experience the NFL Draft. You will learn from your event marketing peers how to manage a highly anticipated nationally televised event and view this spectacle in VIP style!

For more information, check out all the amazing details here.

CEMA Study Tour
Behind-th-Scenes at SAP Sapphire
May 12-13, 2020
Orlando, FL

CEMA Summit 2020
Hosted at the JW Marriott
July 26th – 28th, 2020
Nashville Tennessee

Registration is Now Open!

Learn More >>

Please note you will be required to have an active CEMA membership to attend CEMA Summit 2020.

CEMA Study Tour
Behind-th-Scenes look at Workday Rising
September 21st, 2020
San Francisco, CA

Job Opportunity of the Month

CEMA members share their best opportunities with our community. To see the latest job opportunities posted for our members, by our members, check out our CEMA Jobs Page.

Events Lead, Partner Events @ Cisco

Event Manager @ Trimble

Program Manager, Cloud Custom Engagement Center @ Google

Welcome to the TEAM New CEMA Members

A huge HELLO to new CEMA members: Len Klebba of Intel; Johann Wrede and Carren Schmidt of SAP; Ann Gorman and Liz Doyle of BCD Meetings and Events; Nicole Noonan of Grainger; Nate Horne of Iacono; Joy Kohnken of Akamai; Chrissy Parsons of Dynamic Events; Laurie Austring and Danielle Messam of Softwareag; Kimberly Amonett of Caesars; Stephanie Camilleri of Nutanix; Stacy Glavinos and Paul Hart of DocuSign.

You Have Questions, Our Members Have Answers

Who better to ask for advice than from our panel of experienced CEMA members. You ask a Question, we’ll pose this to your CEMA colleagues for their feedback.

CEMA Benefit – Ask CEMA Questions of the Month
Log into your CEMA membership to view ANSWERS provided by our esteemed members.

Q: We have our event in June and at this point we are assuming the Coronavirus will not be an issue. To ensure we don’t slow down in registrations, we want to send a very PR type of communication with our next round of call to register emails. Does anyone think this is not a good idea? See Q&A

Q: Is anyone seeing a substantial percentage of sponsors cancelling from their events or industry shows they are currently scheduled to participate in? Our executives are asking us to reassess our current schedule of engagements. We are looking for some industry benchmarks to reflect stability or reaction to the current outbreak. See Q&A

Apologies for a Misprint in our February Newsletter


We apologize for printing an incorrect company name in our February newsletter’s executive profile for Dick Wheeler. ProGlobalEvents is the correct company name, and Dick is the president of ProGlobalEvents and ProExhibits.