CEMA Newsletter July 2019

Robb Trost

Robb Trost

Chairman of CEMA
Sr. Director, Strategic Business Development, Freeman

All I can say is WOW. I must have just blinked because it’s July and that means Summit is almost here. I hope all of you are as excited about this year’s Summit as I am.

One thing I’m looking forward to is reconnecting with everyone and seeing how they’re managing the constant change taking place in our industry. Sure, our industry necessitates ongoing change. And whether we like it or not, change is inevitable. However, I sense some big shifts happening in our space. Mergers and acquisitions continue to change the landscape of how we do business on a macro and micro scale.

As for me, I’m choosing to embrace the chaos of change since it allows me to improve upon what I can control. My attitude. My decisions. My values. What I choose to care about.

We are event marketers and strategists—some of the nimblest professionals around. We have chosen this industry because we enjoy the constant challenge of taming the wild beast, we call event marketing. How we respond dictates our successes or failures. Just because we cannot control something does not mean we will fail. Conversely, just because we CAN control something does not guarantee success. Our attitude and decisions will ultimately determine our results.

Safe travels and we’ll see you in Las Vegas.

Member of the Month

Michelle Olmstead

Michelle Olmstead

Global Event Marketing Manager

As a Global Event Marketing Manager at Ivanti, Michelle Olmstead is one of the driving forces behind a portfolio of successful global events. With 16 years of diverse experience, she has been thriving in the frenzied world of marketing and events, loving the challenges and excitement each day brings.

Michelle graduated from San Jose State University with a B.S. in Public Relations and Business. During her time in undergrad she won a highly ambitious competition, winning over the General Motors executives with her one-million-dollar public relations campaign. Some of her favorite projects before Ivanti include event production of movie openings and press junkets for companies such as Sony Animation and Pixar Studios.

Michelle grew up in a small beach town on the Central Coast of California. Her favorite thing to do in her free time is to take her Maltese-Yorkie, Brooklyn to the beach. She is a devoted Dallas Cowboys fan and when she is not at the beach, she loves trying new restaurants and wine tasting. Michelle has been fortunate enough to travel to some great places during her time at Ivanti and awards Prague as the most remarkable city so far, loving its historic buildings and gothic architecture.

In times of indecision, Michelle recalls her favorite quote by Kobi Yamada. “If you knew you could not fail, what would you attempt?”

Here’s to YOU, CEMA Summit 2019 Sponsors

CEMA Summit 2019 delivers a once-a-year opportunity to connect (and reconnect) with your peers, share best practices and hear from experts in our industry. Who makes this dream come true for us? Our CEMA 2019 sponsors. We Thank You.









CEMA Executive Profile

Chris Meyer

Chris Meyer

George P. Johnson

Chris Meyer is CEO of George P Johnson, the world’s leading experience marketing agency. He is passionate about the power of experiential as a core component to corporate marketing programs and leads a world-class team at GPJ delivering award-winning physical and digital experiences for brands across the globe.

Meyer joined GPJ in 2000 through the acquisition of Conference Planners, where he was CEO. Prior to becoming CEO at GPJ, he held several senior executive roles within the agency. He also held leadership positions with INXPO, where he was instrumental in the packaging and production of virtual events featuring both on-demand and live streaming content for use in marketing, corporate training and internal meetings.

Since being named CEO of George P. Johnson in 2013, Meyer has spearheaded the revitalization of the 105-year old agency, ensuring its recognition as the home of experiential marketing’s preeminent experts. What’s followed has been year-over-year revenue growth for GPJ, culminating in 2018 being its best yet. He brought GPJ to where it is today by infusing legacy client relationships such as FCA (Fiat Chrysler Automobiles), IBM, Nissan, Salesforce, and Cisco with fresh methods and insight, and forming new partnerships with companies like Google, Macy’s, Facebook, Workday, ServiceNow, and Rodan + Fields.

The future is bright for GPJ, which has been named a best place to work by Event Marketer and Ad Age under Meyer’s leadership. But his focus extends beyond the agency’s 1400+ employees. He devotes his spare time to guest lecturing at several universities, including his alma mater Cornell University – where he graduated from the School of Hotel Administration – on the interdisciplinary nature of experiential marketing. An avid traveler who loves snow skiing, boating, and adventure travel alongside his wife and two kids, his motto is that success isn’t owed to one person alone.

Chris will be delivering a keynote at the CEMA Summit with Salesforce client Karin Flores, VP of Corporate Marketing and Strategic Events. The keynote, entitled “What’s Next in Experiential Marketing,” will cover emerging trends and direction of the experiential marketing industry.


Attending CEMA Summit 2019? Don’t Forget to Download the Mobile App

QuickMobile by Cvent is proud to offer the official CEMA Summit 2019 App. You can build your network and tailor your experience with the CEMA Summit 2019 App. Our official app gives you the opportunity to easily personalize your own Summit agenda, interact with speakers through digital polling, win valuable prizes and so much more!

To download the CEMA Events App follow these simple steps:

  1. Download the CEMA Events app by visiting this download page: https://cemaevents.quickmobile.mobi/, by scanning the QR code: https://cemaevents.quickmobile.mobi/qr or by searching “CEMA Events” in iTunes or Google Play stores
  2. Open the app and enter event ID: “Summit2019” (case-sensitive) under “Search”. Click on the “+” next to the CEMA Summit 2019 event logo.
  3. Wait until download is complete, click on the CEMA Summit 2019 event logo and enter the following credentials to login to the app.

Your login credentials are

Username: Summit Registration email
Password: cema19

If you need any help, please email support@quickmobile.com or visit one of the friendly QuickMobile Event App Coaches in the Marketplace.


Calling All Leaders (You!)

We are currently seeking candidates for some incredibly important CEMA Board of Directors positions. You have what it takes. Or, you may know of a colleague who would rock the Board! Feel free to review the strategic plan and consider what an impact you or an associate can make on the Board. Board Members will be onsite at CEMA Summit on Sunday afternoon from 12-4 in the CEMA Lounge. Find out how to get more involved. Review the details here.


Emerging Players at this Year’s CEMA Summit Sponsored by CTA

CEMA continues to bring in new technologies and ideas to our members. Brand new this year at CEMA Summit you will see our Emerging Players. On Sunday only, you can visit technology companies that are just starting out, or that are new to CEMA. Come by the CEMA Lounge and see what they have to offer.









CEMA Summit 2019 Agenda: What Speaks to You?

At some point in time, you heard someone speak about something that struck a chord in your heart. Something they said touched you to the core. Perhaps what they said made you laugh out loud. Or made you melt into tears. Whatever it was that they said, it impacted you deeply.

We’re pretty certain we have a line-up of speakers at this year’s CEMA Summit 2019 that will have a profound impact on you. You may laugh. You may cry. Most importantly, we hope you will walk away from CEMA Summit with renewed energy and the inspiration to do even more incredible work this year and into the future.

Check out the speakers we have on tap for Las Vegas. And get ready to be inspired!

See the agenda here >>


Receive Your Accreditation at CEMA Summit 2019

At CEMA Summit 2019, you’ll have the chance to attend some of the most educational, engaging and empowering sessions you’ve ever experienced—and have the opportunity to receive CMP accreditation! Recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry, a minimum of 16.5 CMP credits can be earned for a number of the sessions we’re hosting this year. To learn more, please contact Stacey Diemer, Stacey@CEMAonline.com.


Where You Have Special Access to the Best Jobs in the World

Whether you’re looking for your next amazing career adventure, or have a new job opportunity within your organization and would love to find the perfect candidate, CEMA members have special access to post and search for the best jobs and candidates available via the CEMA job opportunity site. Our job opportunity site is updated regularly with new career opportunities tailored for those in our unique profession. Please contact stacy@cemaonline.com with details about your new position.

CEMA will post the job opportunity until the position is filled. Visit CEMA Careers for current job postings.

Congrats Patricia Garner!

Please join us in congratulating CEMA member Patricia Garner on her new position as Director – North American Marketing at OSIsoft.

Please Extend a Warm Welcome to New CEMA Members

As we prepare for an eventful July and CEMA Summit 2019, we’d also like to extend a warm welcome to new CEMA members: Kim Masters, Mike Kotsos, Shannan Hayden, Mark Radford of Taylor Manufacturing Inc.; Dana Rosenthal of Facebook; Shelley Miline of American Express Meetings and Events; Lauren Frederick of Cisco; Amanda Solon and Holly Robben of Netsmart; Kimberly Lien of NetApp; Sarah Mills and Leslie Hasvold of Splunk; Kelsey Taylor of Yext; Marcela Pasten, Adrienne Collins, Barbara Cassaro and Marie Rauschenbach of PROS; Kada Sigl of IBM; Sadaf Baig of Marriott International; Diane Jackson of Western Digital, Edwina Walker Wright of Volvo Cars of North America and Christa Robbins of Veeva Systems.