Wine Country – Study Tour

Join us in Sonoma on February 8, 2018 to meet some of our Industry friends that fought back the Wine Country fires in October that threaten their wineries, their families and their way of life. Learn more about the history and resilience of this hospitality community and how these businesses survived and are overcoming the challenge of marketing their destination. Come to support #SonomaStrong.

We depart in our Pure Luxury Transportation coach from MacArthur Place for our first stop at Buena Vista Winery. This is the oldest commercial winery in California established in 1857. Before there were vineyards in every valley north of San Francisco, before Napa and Sonoma were household names, before there was a California wine world at all, there was Buena Vista. The cavernous cellar, carved into a hill by Chinese laborers, has survived earthquakes, several owners and the October 2017 fires in Northern California.

Now, the black tree stumps and scorched hills right next to the winery’s buildings show just how close the flames came — less than 30 feet, says Tom Blackwood, general manager at Buena Vista. “The fire could not have come any closer without hitting the buildings. Buena Vista was surrounded by flames,” says Blackwood, who credited firefighters with saving the winery, which withstood untouched.

We’ll also visit Scribe Winery and learn about the unique branding approach they have for their winery. The signage near the entry looks more like a plywood board roughly thought out but that is not the case. The owners are young creative and unique. At the helm of this winery/dynamic ecosystem are two handsome and charismatic brothers named Andrew and Adam Mariani. They grew up in Winters (Yolo County), heirs to the Mariani Nut Co., a major processor of walnuts and almonds that farms several thousand acres and exports its products globally. What the Marianis have achieved at Scribe, however, transcends the wine. We might invoke the contemporary term “lifestyle brand”: Scribe is a place, a product, an experience, a community – an idea through which it might be possible to live your best life.

Although Scribe Winery was also surrounded by fires and Arrowhead Mountain burned, firefighters succeeded in saving the “hacienda,” structures and vines.

Lunch will be prepared by a former Chez Panise alum featuring local, organic foods from Sonoma.

Patz & Hall Winery is located adjacent to the Mayacamas Mountain Range and within proximity to the path of the Partrick fire (that later merged into the Nuns fire) miraculously, the winery was spared any damage.

The Sonoma House at Patz & Hall offers visitors a one-of-a-kind wine tasting experience. The new home offers the opportunity to relax as you look out over the estate vineyards while enjoying their acclaimed Chardonnays and Pinot Noirs. Mother Nature has begun healing the Valley and so many wonderful places are open for business and offer you and your group an idyllic experience. We are Sonoma Strong!

CEMA member, Rose Stanton, CMP, CTA with Wine Country Destinations has once again orchestrated a very special full day for CEMA with strategically selected site visits, peer-to-peer networking, knowledge sharing and a relaxing end of day reception at MacArthur Place. A CEMA Room block will be offered at MacArthur Place February 7th, 8th and 9th at $225 plus taxes and $25 resort fee.


9:15 AM – 9:30 AM Check in at MacArthur Place

Transportation will be provided by our transportation sponsor Pure Luxury Transportation. Depart for Buena Vista Winery.

10:00 AM – 11:15 AM Arrive at Buena Vista Winery

Tom Blackwood, general manager at Buena Vista will provide a first handed account of the fire and the resilience of the community to survive.

11:30 AM- 1:30 PM Scribe Winery

The Scribes Winery Educator will share their insight into the challenges of the deadly fire and the communities’ determination to get back to business.

Former Chez Panise alum will prepare lunch, featuring local, organic foods from Sonoma. Then we will depart for The Sonoma House at Patz & Hall.

2:00 PM Arrive at The Sonoma House at Patz & Hall. Patz & Hall Winery Event Manager Courtney Wilson will showcase their new home and acclaimed Chardonnays and Pinot Noirs.
3:15 PM – 4:30 PM Depart back to MacArthur Place for a site tour and reception. Located in the beautiful Sonoma Valley Wine Country four blocks from historic Sonoma Plaza, MacArthur Place is a luxurious 64-room hotel and spa set in the midst of wineries, fine dining, shops, and unique galleries. Just a short 15- minute drive from the Napa Valley and forty-five minutes from San Francisco, the Inn is convenient to both Sonoma Valley and Napa Valley wineries.
Event Produced by Wine Country Destinations


Producer: Wine Country Destinations
Transportation: Pure Luxury Transportation
Wineries: Buena Vista
Patz & Hall
Hotel: MacArthur Place

Where: MacArthur Place
29 E MacArthur St, Sonoma, CA 95476
(707) 938-2929
Pricing: Client Side Member & Agency / Vendor Member: $199
Client Side Non Member: $250SUBMIT YOUR APPLICATION NOW!