Security-The New Crisis Managment Discipline

March 13-14, 2019

The Corporate Event Marketing Association (CEMA) looks forward to seeing you Tuesday through Thursday, March 12-14, 2019, at a behind-the-scenes tour of RodeoHouston and CERAWeek to see how Houston addresses security issues during two of its highest traffic and executive annual events. 

Event Marketing Security-  Risks, Threats, and Vulnerability
Welcome to the new normal in the world of event marketing.  In addition to managing budgets, keynotes, A/V, F&B and attrition, etc., security is now a critical element of your event planning.  With new threat dimensions constantly arising, the event marketer is now challenged with mitigating natural, technological or human-caused incidents while optimizing the guest experience.  Come to Houston, and get behind-the-scenes of two dramatically different incredibly successful events, and learn how their teams manage the unique threats to their event while maintaining the integrity of the attendee experience.  It’s an all-hazards approach that is sensitive to keeping the amount of disruption to a minimum.  Listen to your peers as they share their success stories and their challenges in presenting these two Best Practice events!

RodeoHouston– 2.6 million attendees, 20 day event; the largest livestock exhibition and rodeo in the world, utilizing over 700,000 sq ft of exhibit space and the NRG Stadium, while managing 33,000 volunteers.

CERAWeek– Executive conference for over 4,000 global industry leaders and policymakers from over 75 countries.  Attendees are C-Suite executives, high-level government officials, and International dignitaries such as the Minister of State in United Arab Emirates, OPEC; Secretary of the Interior, US; and Chairman of US Senate Energy and National Resources Committee with multi-agency coordination of FBI, Secret Service, Homeland Security, and local law enforcement.

Significantly different audiences but same risk mitigation thread- how to keep the attendees safe with minimal disruption to the attendee experience.  In two interactive panel discussions you’ll also learn how these two teams strategize to manage their C-Suite attendees, coordinate one of the largest volunteer bases in the US, how they have maneuvered through big name performers (Beyonce, Tony Bennett, Justin Bieber, Bon Jovi, Garth Brooks, and this is just the “B’s”!), crowd management, A/V, social media, registration, and much more.

Come to Houston, and bring back invaluable information for your team, and, while you’re there, enjoy an evening with Santana, performing Wednesday night!

Space is limited, and attendees are subject to approval. Non-competitive policies will be enforced. Thank you for your understanding.

CEMA provides professional networking and educational forums in a non-selling environment. For additional information on CEMA please visit our website at  or contact  Olga Rosenbrook at

When:     Tuesday, March 12, 2019 – Thursday, March 14, 2019
Where:    NRG Stadium
NRG Pkwy
Houston, TX 77054

George R. Brown Convention Center
1001 Avenida De Las Americas
Houston, TX 77010 

Tuesday, March 12th, 2019- Hosted By and Room Block: JW Marriott Houston Downtown

6:00pm – 7:00pm              Welcome Reception

Wednesday, March 13th, 2019- Hosted By: VisitHouston

10:00am                         Depart to NRG Stadium
10:30am -11:30pm         Personalized Behind the Scenes Tour of the
11:30am – 12:30pm        RodeoHouston Panel Discussion
1:00pm – 2:30pm            Lunch
3:00pm – 4:00pm            Local Experience
5:00pm                           Depart to RodeoHouston
5:30pm -6:30pm             Self-Guided Tour of RodeoHouston
6:45pm                           Attend RodeoHouston and Santana Concert

Thursday, March 14th 2019- Hosted By: VisitHouston

8:30am -9:30am             Breakfast George R. Brown Convention Center
9:30am -10:30am           Personalized Behind –the- Scenes Tour of the CERAWeek
10:30am -11:30am         CERAWeek Panel Discussion
12:00pm -1:30pm           Lunch
1:30pm                           Departures 


Pricing: Members- $299 and Non-Members- $399

Begin your registration by clicking  Yes!


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