NHL Outdoor Stadium Series


February 23, 2019

CEMA @ NHL Outdoor Stadium Series: “The Quintessential Fan Experience” in Philadelphia, PA

The Corporate Event Marketing Association (CEMA) looks forward to seeing you Friday and Saturday, February 22-23, 2019, at this never before offered behind-the-scenes tour of how the National Hockey League (NHL) creates the quintessential fan experience. Learn from our executive panel of experts how to engage attendees and create an emotional attachment that attendees will never forget. Experience activations that acheive amazing brand impressions. Explore the event from a variety of perspectives to get a sense of how sponsorship, operations, entertainment, broadcast, and fan experience objectives are achieved.

Tap into the passion of hockey fans at the 2019 Coors Light NHL Stadium Series. The Philadelphia Flyers will host the Pittsburgh Penguins in a regular-season outdoor game at Lincoln Financial Field – home of Super Bowl Champions, the Philadelphia Eagles. It will be a Pennsylvania rivalry match-up highlighting some of the League’s top talent, including Flyers captain Claude Giroux and the Penguins’ Hart Memorial Trophy winners, Sidney Crosby and Evgeni Malkin.

Join hosts Freeman and BaAM Productions, A Freeman Company for a look behind-the scenes at this fan-favorite event. BaAM, a leader in venue conversion for sports events has arranged for you to hear from executives from the NHL, Lincoln Financial Field, the Philadephia Flyers, and the Philadelphia Eagles to learn more about how this marquee event is concepted and get an insider’s look at how it all comes together on game day.

Agenda and presenters are subject to change. Space is limited, and attendees are subject to approval. Non-competitive policies will be enforced. Thank you for your understanding.

CEMA provides professional networking and educational forums in a non-selling environment. For additional information on CEMA please visit our website at CEMAonline.com or contact Olga Rosenbrook .

When: Friday, February 22 – Saturday, February 23

Where: Hilton Philadelphia at Penn’s Landing
201 S Christopher Columbus Blvd
Philadelphia, PA 19106

Lincoln Financial Field- The Home of the Philadelphia Eagles
1 Lincoln Field Way
Philadelphia, PA 19148

Friday, February 22, 2019

6:00 pm -8:00 pm Welcome Reception hosted by Hilton Philadelphia at Penn’s Landing

Saturday, February 23, 2019

10:00 am – 1:00 pm VIP Visit Philly Experience

3:30 pm – 4:00 pm The PreGame at the 2019 Coors Light NHL Stadium Series
Explore the PreGame, a free fan festival that activates the area near Lincoln Financial Field in the hours leading up to puck drop. The event will feature live music, hockey activities, sponsored attractions, giveaways, food, official event merchandise and more. The PreGame will be open to the public at this time.

4:00 pm – 4:15 pm CEMA Arrival at Lincoln Financial Field

4:15 pm – 5:00 pm Stadium Series Panel – “The Fan Experience Development Process”
Hear from key stakeholders involved in the making of the 2019 Coors Light NHL Stadium Series at Lincoln Financial Field.

Speakers will be Dean Matsuzaki, Sr. Vice President, NHL Events, NHL; Joe Fitzgerald, Sr. Director, NHL Events, NHL; Paul Conway, VP Creative, NHL; Chris Sharkoski, Director of Event Operations, Philadelphia Eagles; Tom Brennan, Stadium Operations – Facility Manager, Philadelphia Eagles; Annemarie Roe, President, BaAM Productions A Freeman Company

5:00 pm – 6:00 pm Tour of 2019 NHL Stadium Series at Lincoln Financial Field
See behind the scenes to learn how the technical requirements of a professional hockey rink are incorporated into an existing non-hockey venue in order to accommodate the sport, entertainment, security, and broadcast requirements.

6:00 pm – 7:00 pm Dinner

7:00 pm – 11:00 pm 2019 NHL Stadium Series Game at Lincoln Financial Field

Pricing: $299