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Mixed Reality in Event Experiences


September 26, 2019

Join CEMA:  Mixed Reality in Event Experiences- Case Studies by Honda, HBO, Cisco and Salesforce
Sponsored by: CEMA and George P. Johnson

Date: September 26
Where: GPJ Torrance
Timing: 9:30-12:30

We live in the experience age, fueled by emerging technology that is expanding and evolving at a blistering pace. The live experience is a great environment to pilot new concepts and ideas, while exploring how technology can transport, immerse, educate, excite, and reward those who attend. Be it augmented reality, virtual reality, mixed reality, IoT, AI, or technology that has yet to come, without having a true purpose, the impact of the moment will be limited. A well thought-through audience journey that drives the use of technology (or not) can completely change how a brand is perceived, unlocking awareness and growth that years ago would take substantial investments to obtain.

This Workshop, “Mixed Reality in Event Experiences” will explore some of the most successful live experiences that utilized emerging technology. We’ll uncover the secret recipe for success with a panel of brand champions, Honda, HBO, Cisco and Salesforce, who will navigate the complexity of discovery, ideation and creation to deliver awe-inspiring moments.

We’ll provide attendees the ability to take part in up close development, valuable discussion sessions, and review some of the key considerations for creating successful solutions for the live experience with a variety of emerging technologies. With topics ranging from Augmented Reality, Virtual Reality, and Mixed Reality to connected environments that drive hyper personalized experience, audience analytics, and investment evaluation, this will be a workshop, that will provide the tools and inspiration for evolving your audience journey.

Our Workshop will offer a diverse array of presenters and professional experiences to give you a chance to network and to discuss current trends and issues within the mixed reality space. We will do what CEMA does best- exchange ideas, share best practices, network, and learn from peers. Leave with key takeaways and multiply strategies to proactively anticipate and stay ahead of the rapidly changing mixed reality landscape.

Agenda:
9:30am-Welcome and Introductions
9:45am-Brand Panel, discussing experiences they developed harnessing emerging technology
10:30am-Discussion Sessions and Demos
11:30am-Closing & Lunch
12:30pm-Departures

CEMA provides professional networking and educational forums in a non-selling environment. For additional information on CEMA please visit our website at CEMAonline.com or contact Olga Rosenbrook at olga@cemaonline.com.

Pricing: Members: $100
Non-Members: $150

Register Here