CEMA-RoadTrip

CEMA Educational Series Presents: The Theory of Creativity


October 9-10, 2019

Join CEMA w/ Duncan Wardle, Former Disney Head of Creativity + Innovation

Do you want to expand your creative horizons as a busy corporate event marketer/planner?

Oct. 9-10, Sheraton Grand Chicago

Spend the day with Duncan Wardle, most recently as Disney’s Head of Innovation & Creativity, for a Corporate Event Marketing Association/Corporate Event News  on tap October 9-10 at the downtown Sheraton Grand Chicago.

 

CEMA Educational Series Presents:

Duncan Wardle- The Theory of Creativity- A One Day Crash Course in Innovation

The days of iterating to achieve quarterly results are over. With the level of disruption in the marketplace it is now “disrupt or die” for many legacy brands. Everyone wants innovation but no one has made it tangible- until now. Leaning on 25 years with Disney – most recently as Head of innovation and Creativity, – Duncan Wardle has founded iD8&innov8 in order to help companies embed innovation into everyone’s DNA. He has created a unique Design Thinking Tool Kit that makes creativity tangible, innovation easy and the process fun. The Design Thinking Tool kit teaches companies how to change their culture by creating something everyone wants to use to Think Different. New ideas and approaches enables them to develop Revolutionary ideas that drive REAL business results because they are embedded in Consumer Truth. The one day Workshop teaches attendees how to create an “innovation light switch” within their organization. One that can be turned on at any moment to access creative problem solving and innovative new ideas.

Throughout the Innovation workshop, Duncan will give each participant a unique set of Innovation Tools and Techniques – one’s honed on his time at Disney as Head of Innovation and Creativity. The same tools kit that he uses today to teach innovation at companies like Apple, Amazon and universities like Yale and UNC. After this immersive course from Duncan, your organization’s ability to mine for creativity and innovation will be drastically improved. Each participant will leave with an actionable set of Creative Behaviors and Innovation Tools that will immediately foster a culture of innovation and creativity in your company.  CMP Credits will be earned by attendees.

“Leaning on 25 years with the Walt Disney Company, most recently as Head of Innovation & Creativity, I am now on a mission to prove that everyone is creative, by designing a tangible innovation tool kit that normal people can use to “Think Different;” to solve real challenges back in the marketplace.” says Duncan Wardle.

Duncan Wardle is courtesy of Choose Chicago

Agenda:

October 9th Wednesday
• 6:00pm – 8:00pm Welcome Reception  sponsored by Sheraton Grand Chicago

October 10th Thursday
• 8:30am Welcome by Kim Gishler, CEMA CEO/President
• 8:35am-10:00am Duncan Wardle- The Theory of Creativity- A One Day Crash Course in Innovation, sponsored by Choose Chicago
• 10:00am-10:15am Break
• 10:15am-12:30pm Innovation Tools
• 12:30pm-1:15pm Lunch
• 1:15pm-3:00pm Expansionist Tools
• 3:00pm-3:15pm Break
• 3:15pm-5:00pm Reductionist Tools
• 5:00pm-5:30pm Workshop Wrap Up and Action Steps
• 5:30pm-5:35pm Closing
• 6:00pm-9:00pm Chicago Experience- Whether you’re a local or new to Chicago, you’ll enjoy an exclusive opportunity to uniquely experience Chicago. Sponsored by Choose Chicago

 

REGISTER HERE!

Sponsored By: Boston, Sheraton, InVision, Choose Chicago, and Corporate Event News

Invision

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