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CEMA Webinar Series – Planning an Annual Conference in 2021, The Before & After – Part 1

<< Back to Learning on Demand | Posted on: September 1, 2021

CEMA presents a behind-the-scenes look into event strategy and best practices, featuring the people who helped orchestrate the Workiva Amplify annual conference and its spin-off virtual programs which drew nearly 20,000 registrants over the last 12 months.  

In this first episode of the series, join Valerie Strehle, Director of Marketing, and Diana Cam, Senior Director of Partner Marketing, as they review the successes—and not-so-successes—from their recent global events.

Key Takeaways:

•    See how this public company pivoted to an all-virtual event in 2020, including how they continued to secure sponsorships from their partner ecosystem and increased attendance by 3.5X
•    Discover the successes of extending your conference brand with complementary year-round programs and strategies
•    Review the Workiva team’s strategy for their second large-scale virtual conference in Q3

Then, join Valerie and Diana in October as they recap how the strategies for their large virtual conference in September 2021 played out. 



Valerie Strehle

Director, Marketing @ Workiva

Diana Cam

Senior Director, Partner Marketing & Operations @ Workiva