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CEMA Study Tour – Atlassian Remote Summit: Behind the Scenes of the Industry’s Best Practice

<< Back to Learning on Demand | Posted on: May 8, 2020

CEMA proudly presents a behind-the-scenes look into an industry best practice- Atlassian’s Quick Piviot to their Virtual Summit.Join CEMA past Chairwoman Angie Smith and CEMA member Amy Walter, as they share their story.

Of all the things that keep an event marketing professional up at night one month before their largest hosted conference of the year, a global pandemic was pretty far down the list. So when Atlassian’s Global Event & Field Marketing Team was presented with COVID-19 just 5 weeks before their annual Summit Conference, they became masters of the ‘pivot’ and put a plan in place to take their experience digital.

In this webinar, you will hear from two Atlassian pivot masters Angela Smith and Amy Walter, as they discuss the decision to go remote as well as the data that powered the pivot to succeed.

 

Atlassian PlayBook:https://drive.google.com/file/d/16zv2k0esRgMIMIOWwfliPsowKvsSBfKp/view?usp=sharing