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Free Is Not a Strategy- Convert, Create, and Integrate with Data Driven Decisions

<< Back to Learning on Demand | Posted on: July 9, 2020

Understanding the mind of the post-COVID event attendee will drive actionable insights for event marketers. Rather than relying on fellow event marketer sentiment research (we want events to come back tomorrow!), attendee sentiment data reveals benchmarks and opinion shifts that are crucial to address for the return of live events. Highlights of the survey include:

  • Safety continues to be the most influential factor in the decision to attend in-person events
  • 42% of attendees believe networking is the biggest challenge with online events
  • Over half of attendees prefer digital events that are 1-2 days long
  • Spring 2021 is still the expected timeline the majority plan to return to in-person events and the percentage of those planning to attend events in Fall and Winter 2020 have dropped

Join Michele Cole, Head of Global Event and Experience Marketing, Esri, Erin Moore, Manager Global Conventions, Alcon and Ken Holsinger, SVP Data Solutions, Freeman tackle this difficult but critical discussion.

See the deck here

Presenters

Ken Holsinger

SVP Data Solutions @ Freeman

Michele Cole

Head of Global Event and Experience Marketing @ Esri

Erin Moore

Manager Global Conventions @ Alcon