Kimberly GishlerKimberley Gishler, President & CEO

Kimberley Gishler has been the President & CEO of CEMA since March 2010. She has also served on CEMA’s Board as Vice President and President. Previously she was the Marketing Communications Manager for HP for 15 years. During her career at HP, she was responsible for the planning, development, and execution of all internal and external communication strategies in the Americas region. Under her umbrella, she handled business analysis, C-level initiatives and the management of marketing programs, conferences, industry influencers, and corporate events. Her outbound communications programs included advertising, tradeshows, press and analyst relations, sponsorships and lead generation campaigns.

Gishler possesses more than 25 years of marketing communications, event management, and business expertise. Prior to her time at HP, she has also served as a trade marketing manager for Crystal Dynamics, a video game developer, and publisher, and a manager of accounting for Digital F/X, a developer of audio and video editing systems.

Olga RosenbrookOlga Rosenbrook, Director of Member Services

Olga has been the CEMA Director of Member Services since 2005. She is responsible for the retention and acquisition of CEMA members. Olga’s wealth of knowledge in event marketing is drawn from her twelve years as an independent contractor managing and supporting trade shows for various divisions within Hewlett Packard; Director of Marketing and Investment Relations Officer for a NASCAR startup in the Silicon Valley; and over 12 years at Bank of America where Olga was Vice President of Retail Marketing, Wholesale Corporate Banking, and the Data Processing Center.

Stacy DiemerStacey Diemer, Membership Services

Stacey joined CEMA in January 2017 and is responsible for bringing positive customer relations to all CEMA members, cultivating relationships and the recruiting and retention of CEMA memberships.  Stacey manages the CEMA database and monthly newsletters while also serving on several CEMA task forces.  Stacey is new to the event profession and brings to CEMA a background in education and health and wellness.

Angela Smith

Chairwoman of the Board
Angie Smith, Head of Global Events, Atlassian

As the Head of Corporate Events for Atlassian, Angie has the unique opportunity to work in a marketers Shangri-La. Atlassian is known for its great products, a fantastic reputation in technology and business communities, a vibrant and giving culture, and a 12-year history of profitability and rapid growth, it is a prime location to build an event portfolio to match.

Angie has worked with some of the worlds largest brands to build award-winning experiences focused around great strategic value through event and experiential marketing. As a former Top 25 Women in Events, Angie has been tapped by publications such as Event Marketer Magazine, BtoB Magazine, Special Events, Virtual Edge, Successful Meetings, 1:1 Magazine and other leading titles and analyst reports for her insight into emerging best practices around event and marketing communications campaign development.

Robb Trost

Vice Chairman
Robb Trost, Senior Director Business Development, OPUS Events Agency

With over nineteen years of live and digital event experience, Robb designs and delivers custom, insight-driven Opus program solutions that meet the unique needs of clients around the world.

Robb has worked with some of the world’s largest brands and companies including Tableau, Dolby, Juniper, Google,, Samsung Telecommunications, Splunk, NetApp, LinkedIn, Sitecore, Diageo – Guinness USA, Miller Brewing Company, Visa, Nokia, Slim Jim, Mountain Dew, Kellogg’s, Nissan, Intel, Sun Microsystems, Adobe Systems, VMware, and IBM.

Mark Cherry, CMP, Associate Director of Sales for Mandalay Bay Resort & Casino

Mark’s responsibilities include managing a sales territory and supervising a sales team. Mark has been with Mandalay Bay for over 13 years and in this role has worked with a number of major technology companies on hosting their meetings. A sampling of some of the technology clients he works with in his role at Mandalay Bay: Autodesk, Cisco Systems, eBay, Epicor, HP, Microsoft, NetApp, Oracle, SAP, ServiceNow, UBM’s Interop and Black Hat, VMware, and Workday. Mark is a graduate of the University of Illinois and has an MBA from Keller Graduate School of Management. He is originally from Chicago and is a die-hard Cubs and Bears fan. He has been a resident of Las Vegas for about 15 years.

Alessandra Sapiz, Senior Director, Global Sales, Events & Talent for Cisco

Immediate Past Chairman
Michele Schneider, Vice President, Strategic Events

Michele Schneider currently serves as a Board Member at Large for CEMA. She has served on the board since 2013 and has been a member of CEMA for over 10 years. Michele first became involved with CEMA when she worked at Cisco Systems where she managed trade shows and Cisco's US-based user conference. Michele is the Vice President of Strategic Events at Her job includes managing a global roadshow program with a range of attendees from 100 to 10,000.

Board Members-at-Large

HillaryBurtonHillary Burton, Executive Director of Convention Sales Western Region, Visit Reno Tahoe

Hillary Burton, National Account Director at Visit Newport Beach Inc., joined CEMA in 2010. She brings with her a track record of success in her volunteer support of industry related organizations.

As a professional, Hillary is responsible for Conference Sales for Newport Beach, California. She positions the city as a preferred conference site for corporations and associations located in the Pacific Northwest, California, Canada and other international locations. Hillary has more than 20 years of experience in the meeting and events industry with a focus on destination marketing and sales. Her background includes seven years as the Senior Convention Sales Manager for the Sacramento Convention & Visitors Bureau.

Mindful of her clients’ strategic business objectives and budget needs, Hillary strives to offer the perfect match for her clients; from finding the right conference venue and destination to enhancing the attendee experience, while allowing sponsors to showcase.

Hillary’s volunteer leadership in other industry-related association has successfully focused on the development of new events and the creation of innovative sponsorship platforms. She served on the Executive Committee for the California Society of Association Executives and on the board for the better part of the last decade. Hillary also served several terms with the Sacramento Sierra Nevada Chapter of Meeting Professionals International.

In recognition of her support and successes for related organizations and her commitment to the betterment of the industry, Hillary has been awarded the CalSAE Associate of the Year and MPI Supplier of the Year awards.

Rich GibbonsRich Gibbons, President, SpeakInc

Rich joined Speak, Inc. in 1991 and now serves as the company’s President.  Serving both corporations and trade associations, Rich and his colleagues work with corporate event stakeholders to position keynote talent, general session speakers, concurrent breakouts and a wide variety of entertainment.  By understanding the backdrop of various audiences and each customers unique event design, SpeakInc is able to furnish ideas that deliver.  He has been closely involved with the International Association of Speakers Bureaus (IASB), as well as the IASB/NSA Council.  Because of his knowledge and expertise in the industry, Rich has been sought after as an expert witness on legal issues involving professional speaking.

He has also been involved with various industry associations including; American Society of Association Executives (ASAE), Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), Society of Incentive Travel Executives (SITE) and the International Special Events Society (ISES).

He and his wife Heather have fun with their three children, Julia, Jackson, and Max. In his spare time, Rich enjoys mountain biking, windsurfing, motorcycling, scuba diving and skiing.

Stacey Kashubeck, Senior Director of Events, Dreamforce Production


Julie Ketelsen Lynch, Independent Consultant

Julie has been in the event marketing industry for the 20+ years.

Julie is currently working as a consultant and strategist for corporate and agency clients.

Prior to Julie's role as a consultant, she spent 5 years at Hewlett Packard as the Senior Director of Events. She was responsible for their owned events portfolio.

Prior to HP, she was the director of events for SAP. Julie's tenure at SAP was for ten years with various management responsibilities for SAP's largest program, SAPPHIRE, as well as multiple internal sales events. Julie was a part of the transformation of the SAPPHIRE program to SAPPHIRE Now.

Earlier in her career, Julie worked for an events supplier, ran a non-profit agency, and worked at Oracle on their global events team.

Julie has grown up in the events industry and has touched all parts of events from sponsorship sales, registration, content management, operations, communications, systems/digital, and strategy.  Julie is past Chairwoman for the Corporate Event Marketing Association and stays engaged with industry peers through various forums.

Chris MeyerChris Meyer, Vice President Global Business Sales, Las Vegas Convention and Visitor's Authority (LVCVA)

Chris Meyer is vice president of global business sales for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center and Cashman Center.

In his role as vice president of global business sales, Mr. Meyer is responsible for directing the worldwide activities of the LVCVA’s convention sales and convention center sales teams. He also oversees the activities of the World Trade Center Las Vegas, which is a partnership between the LVCVA and the Consumer Electronics Association (CEA)® to market Las Vegas to business travelers around the globe under the World Trade Center brand.

Lisa VanRosendaleLisa VanRosendale, SVP Business Development, FreemanXP

Lisa is a proven change agent capable of transforming the status quo into amazing outcomes.

To drive this success, she is actively out in the world with her eyes and ears open, gathering insights into best practices and emerging trends. As a result, she continually has her pulse on what attracts and engages communities today. She has conducted audits for unique and popular events like Burning Man and C2 Montreal to gain a true understanding of what’s next in the industry. Her innovative and immersive approach is widely recognized, earning her a spot on M&C’s Top 25 Women in the Industry list.

With more than twenty years of experience, Lisa designs and delivers customized solutions that meet the specific needs of clients around the world. As a global leader, she has presented to meeting experts in Singapore, Canada, Mexico, and the Philippines. She was even selected as a speaker for TEDActive to share her unique perspective, energy, and approach. Lisa brings an extensive background in non-traditional sales and marketing which informs the Sponsorship Sales Practice, among many other things, at FreemanXP. With the talent and creativity of her team and the range and depth of Freeman at her fingertips, Lisa delivers every single time.

Carol RossiCarol Rossi, Global Field Communications & Events, NetApp





David Shackley, VP Corporate Communications, Marriott International

David Shackley comes here as Marriott's Vice President of Corporate Communications.  In the fast-paced world of communications, David oversees the essential (and exciting) functions of Creative Services, Corporate Events, Internal Communications, Corporate Social & Digital, and Multi-Cultural Marketing.  His lengthy resume includes key roles at Apple, Discovery Channel, Mark Burnett Productions, and AOL where's he's sold everything from iPhones to Speedos (he still uses both quite frequently).  When he's not at work, you'll either find David at home with his family or in the swimming pool training for the 2020 Tokyo Summer Olympics.  A guy can dream, right?

Richard Steinau, Senior Vice President, Worldstage

Richard Steinau is as a leading thought leader in the events industry with extensive expertise in the areas of experiential technologies and disruptive innovation.  He joined WorldStage in 2015 and is currently the executive leading the Sales, Marketing and Account Management Teams.  Richard believes passionately in a simple but critical mantra:  "A client-centered culture is the key to success for our clients, our company and ourselves."   One key element of this culture is staying engaged with clients and injecting the clients' "voices" into every executive meeting and all key decisions.  While WorldStage continues to enjoy an exceptional reputation for superior technical expertise, this mantra has elevated WorldStage to also become a recognized industry leader in customer relationships and satisfaction.


Dick WheelerDick Wheeler, President, ProGlobalEvents

Dick Wheeler is the co-owner and president of both ProGlobalEvents and ProExhibits.  He has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Whittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO, and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide.

ProGlobalEvents is an innovative corporate event production company that plans and manages unique experiences ranging from traditional corporate conferences to festival style experiential events. The company blends a team with decades of entertainment and corporate event successes with a creative team, in-house graphics production, custom fabrication services and program management. For more information see