13 Expert Insights About Brand Experience

CEMA Online

Millennial shortage? 4 ways to get more millennials at your next event

Millennials are changing almost everything in the traditional workspace — and these changes also affect the world of events. Events give millennials the opportunity to be part of a community, live in the moment, and make valuable memories. Millennials look for purpose in everything they do, so if you want them to attend your event, it has to serve a purpose.

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Is Google Uptime the Next Big Thing in Event Marketing?

With the rise of social media influencers and live streaming, event marketers need to stay on top of trends to get the most out of their events. But one recently launched app has us even more excited about the future of events and may help event marketers engage with as many people as possible: Google Uptime.

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How to Improve Your Event Marketing ROI

Planning and marketing for events requires a lot of time, energy, and money, so you want to make sure you're getting the most bang for your buck. Here are a few simple ways your business can prioritize high return on investment (ROI) when it comes to marketing — you may even improve your events, too!

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Why Do You Need Personas in Event Marketing

Every marketer knows it's essential to know your audience — especially if you're planning an event. Who is likely to attend your event? What demographic(s) does your event marketing appeal to? Understanding your audience will help you plan a more targeted event, and using personas is key to truly understanding your audience.

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Periscope and Event Planners

In the age of social media, event marketing transcends physical events themselves — dynamic digital content is just as essential to successful events as traditional planning. To stay relevant, your business needs to engage new audiences with cutting-edge technology. Enter Periscope, a live streaming app now in use by countless marketing teams

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Little Details that Can Make or Break Your Next Event

Every event marketer knows the infamous mantra: the devil is in the details. Although many events seem simple enough at the outset, it's rare for any event to go off without a hitch, so it's important to pay attention to nuances during the planning stage. Here are our tips for keeping track of these details and making sure you've done all you can to preempt and prevent potential problems.

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How to choose the right event software for your next event.

If you are in the market for new event software, it is most likely because you are trying to solve some sort of problem in your event planning. You may have issues related to attendee engagement, using too many disparate systems or capturing event data. There are several different types of technologies out there to help you with your pain points, so it may seem overwhelming at times to decipher through all the options, but following these steps can help.

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Lessons from CEMA: High Demands, Small Events Department-The Secrets to Success

In the beginning, MongoDB World was a small event about bringing customers together and introducing new features of their products. Besides learning about MongoDB updates, much like a start-up culture, customers would come together and drink beer, eat pizza, and play ping pong. The ping pong has remained a unique staple of MongoDB World, but more importantly, so has the sense of belonging to the MongoDB community and is why their customers return.

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