CEMA Newsletter August 2019

Karen Cooper

CEMA Vice Chairwoman

I don’t know about you, but I’m still reveling in that post-Summit glow and I want to tell all my friends about it! Was it the fantastic content that wove the concept of storytelling throughout several sessions, or helped you think in a lateral way with intellectual humility, or was it the super-cool Vegas experiences that surprised and delighted? Maybe it was all the smiling faces of both old friends and new connections. Perhaps it was that surprise appearance from Patti LaBelle.  Regardless, it was one to remember and I hope all of you will too.

As we move into the second-half of the year I think about what’s next, which puts me well into 2020, and I know that next July will be here before we know it. But before I get too far ahead, I want to take a moment to pause and express a little gratitude for where we are right now. CEMA is a fantastic organization and part of what makes it so great is our members. Thank you for being part of this community. We had 190 new attendees at Summit, which is just amazing, and we hope to see all of you next year in Nashville (and hopefully for a few study tours and smaller events before then!).

Member of the Month

Michelle Olmstead

Mae Whiting

Sr. Field and Events Program Manager
AWS Summits, Americas
Amazon Web Services

As a Sr. Events Program Manager at AWS, Mae’s focus are the Americas Summits, driving the customer experience and the overall operational execution. With 15+ years of experience, it’s the dynamic environment and people that she’s met along the way that keeps her going.

Growing up, Mae was a highly competitive gymnast in Michigan. She attributes that sport to giving her key lessons in life that she applies to her work daily. Currently Mae lives in San Francisco, where she enjoys exploring the food scene, collecting wine and traveling. She’s looking forward to adding a new addition to the family, a French Bulldog, which she’s hoping to adopt soon.

CEMA Summit 2019 Featured In The News

If you were unable to attend CEMA Summit 2019 (our apologies for all who missed out!), you’ll appreciate the fantastic article that appeared in Corporate Event News, highlighting key experiences offered at the event. Enjoy the read, and be sure to register early for CEMA Summit 2020!


CEMA GOLD Member XDAgency Shares Summit 2019:

“CEMA “Experiences” Transform Networking”


Thank you, CEMA Summit 2019 Sponsors


Las Vegas
Live Nation
MGM Grand
Speak Inc.


Choose Chicago
Jiffle Now
Pro Exhibits


Los Angeles
Orange County Convention Center
Pacific World
Philly CVB
Show Nets
Two Dudes Photos
Visit Anaheim
Visit Orlando


Express Kafeh
Kentucky Trailer
San Francisco Travel
Suite Access
Visit San Jose


CEMA Executive Profile

Allie Magyar

Allie Magyar

CEO & Founder

Allie founded Hubb to build a technology solution that directly addressed the needs of event professionals as they manage the overload of information for their events. Despite its young age, Hubb powers some of the largest events and conferences in the world.

As CEO of Hubb, Allie directs the company’s strategic direction with an emphasis on partnerships, integrations, and growth. In this role she is leading the charge in bringing data analytics and machine learning to elevate the events industry. A skilled entrepreneur and technology maven with over 20 years of experience driving successful event companies, she also serves as a newly elected board member for the Oregon Technology Association.

A renowned speaker and frequent podcast guest, Allie is a member of Vistage, a two-time Inc. 5000 Award winner, was named a 2017 Top Women Entrepreneur by Smart Meetings, was an EY Pacific NW Entrepreneur of the Year finalist in 2018 and was inducted into the 2019 Class of the Women of Influence by the Portland Business Journal. Creating an open and safe atmosphere to inspire healthy culture is crucial to Allie, as proven by her companies having won several regional awards, such as Healthiest Workplace and Most Philanthropic. Under Allie’s leadership, Hubb was recognized as one of the Fastest Growing Companies in 2019 by the Vancouver Business Journal and earned a Best Event Technology Award from Eventex. Allie regularly mentors early-stage women-led startups to help them create frameworks and infrastructures for growth and is actively involved in the Family Community Resource Program in Vancouver, WA.



Cue the Kleenex. We Honor You, David Shackley

Our CEMA members are not only highly skilled, but also incredibly kind, thoughtful and compassionate. We recently learned of a story featuring one of our long treasured CEMA members, CEMA Board Member and Vice President of Corporate Communications for Marriott David Shackley.

While David was staying at one of the Marriott hotels in San Francisco to compete in the 2019 Alcatraz Sharkfest Swim (wow!), he developed a relationship with one of the door people at the hotel. David learned from the door person that his father had competed in the race and actually won the race three times! He also shared with David that his father was not allowed to race this year, and his father was incredibly disappointed he was unable to participate.

David was so moved by the door person’s story, he declared he would swim in his father’s honor, and would return with a medal in his name. True to his word, David returned to the hotel that afternoon with a medal for 1st place. He then presented the medal to the door person and asked that he present the medal to his father as a gift.

Yes, you are a member of a very special community. We are humbled and so proud every day by the work you do and perhaps more importantly, by the incredibly wonderful human beings you all are. It is an honor to have each and every one of you as a CEMA member.



Much appreciation to CEMA Platinum Member, Gaylor Properties, for sponsoring this month’s newsletter. Follow this link to read information about the company and its recent expansion. Congratulations Gaylord Properties!

Completed Expansion Will Add 90,000 Square Feet of Meeting and Pre-function Space, 302 Guest Rooms
KISSIMMEE, Fla. – (June 18, 2019) – Gaylord Palms Resort & Convention Center and Ryman Hospitality Properties, Inc. (NYSE: RHP), today celebrated the official groundbreaking of the $158 million expansion of Gaylord Palms in Kissimmee, Fla. The expansion to Gaylord Palms will add 302 guest rooms, featuring an enhanced, modern look, in a new tower located adjacent to the resort’s pools and connected to the current Everglades Atrium. When these rooms are added to the resort’s current 1,416 room inventory, Gaylord Palms will offer a total of 1,718 sleeping rooms.

An additional 90,000 square feet of carpeted meeting and pre-function space will be added to the resort’s current 400,000 square feet. When complete, Gaylord Palms will offer nearly a half-million square feet of space that will firmly establish the resort as a destination for both large and small conventions, along with exhibitions, corporate functions, weddings, reunions and more.

The meeting space additions include a new 30,000-square-foot ballroom, 30,000 square feet of breakout space and approximately 30,000 square feet of carpeted pre-function space. Outside of the Convention Center, a new 12,000-square-foot event lawn also will be added.

Gaylord Palms’ current Cypress Springs Water Park also will grow with a new active river feature and expanded deck space for guests. These additions complement the more recent $4.2 million enhancement to the recreation facilities that included a Double FlowRider surf simulator, two racing waterslides and a tower drop slide

This project will be the largest expansion in the 17-year history of Gaylord Palms. The plans were originally announced by Ryman Hospitality Properties in May 2018.

“We have long-believed that Gaylord Palms is situated in an ideal location for this type of expansion, and we would like to thank the Osceola County Board of County Commissioners for their continued support and enthusiasm for this project,” said Colin Reed, chairman and chief executive officer of Ryman Hospitality Properties. “This region remains one of the most vibrant convention and leisure destinations in the country. We are pleased to add this high-quality space to our existing resort portfolio which will enable us to continue meeting the strong demand we are seeing from group customers who want the all under one roof experience in this market.”

The additions at Gaylord Palms will continue the resort’s tradition of honoring the rich heritage of the State of Florida, including its unique place names, flora and fauna.

Earlier this year, a multi-story parking garage was completed at the resort to support the increase of rooms and convention space. The total expansion project including new meeting space, rooms tower and waterpark enhancements is expected to be completed during the third quarter of 2021.

About Gaylord Palms Resort & Convention Center

Gaylord Palms Resort & Convention Center offers a mix of entertainment both inside and out, creating a superior guest experience in one of the world’s most popular tourist destinations. Guests are welcomed into the resort’s 4.5-acre soaring glass atrium featuring winding waterways, lush gardens and animal habitats. The extraordinary amenities include fine and casual dining, spa and shopping – all conveniently located within minutes of the area’s theme parks. In addition to the daily resort offerings, every season provides even more incredible special experiences during Easter Eggstravaganza, SummerFest, Goblins & Giggles Getaway Weekends and Christmas at Gaylord Palms.

Learn more about the resort at www.GaylordPalms.com and stay connected with all the resort happenings by following @GaylordPalms on Facebook, Twitter and Instagram.

About Gaylord Hotels

Gaylord Hotels®, part of the Marriott portfolio of brands, offers extraordinary environments with “everything in one place”— diverse dining options, a full-service spa, pools, top-notch entertainment, shopping and more. Locations include Gaylord Opryland in Nashville, Tennessee; Gaylord Palms in Kissimmee, Florida; Gaylord Texan on Lake Grapevine, Texas; Gaylord National on the Potomac in National Harbor, Maryland; Gaylord Rockies in Aurora, CO; and The Inn at Opryland in Nashville. For more information, visit www.GaylordHotels.com.



CEMA Summit 2020 — Save the Date for our 30 Year Anniversary!

The Stage is Set for YOU! We are headed to the Big Bend State to celebrate and learn with the premier event marketers in the nation for next year’s CEMA Summit 2020. Mark your calendar now. ?

JW Marriott


July 26-28, 2020


CEMA Summit 2019 – Presentations

Videos coming soon. But you can check out the presentations now, right here.


Fun Fall Events Upcoming for CEMA in 2019

September 26, 2019 | Lunch and Learn

Mixed Reality in Event Experiences- Case Studies by Honda, HBO, Cisco and Salesforce
Sponsored by:  CEMA and George P. Johnson

This workshop will explore some of the most successful live experiences that utilized emerging technology. We’ll uncover the secret recipe for success with a panel of brand champions, Honda, HBO, Cisco and Salesforce, who will navigate the complexity of discovery, ideation and creation to deliver awe-inspiring moments. Register here.


October 9-10, 2019 | CEMA Road Trip, Chicago, IL

CEMA Educational Series presents: The Theory of Creativity.
Join us for a one-day crash course in innovation, featuring a full day workshop by Duncan Wardle. Register here.

Cool Career Opportunities Now Available for Senior Event Marketers

Are you considering making a strategic new career move, or know someone who is exploring? CEMA is an amazing community of the best event marketers in the nation and as part of your member benefit, we provide our members with information on new career opportunities available each month. Have a job you would like to share with other members? Please send details to stacey@cemaonline.com with a detailed description of the position, all contact information, as well as the location of the position. We’re honored to provide the latest opportunities on our website here

A Huge HELLO to New CEMA Members

Please help us to extend a big warm welcome to new CEMA members Juan Ramirez of Western Digital; Joann Chace, Gabrielle Duniphin, Jennifer Malate, Aila Norkola-Brookins and Kelsey Minyen of Automation Anywhere; Ann Heuser of Ellie Mae; Leslie Azina,Carrie Lewis, Paterson Wolfgram , Olivia Courtney, Whitney Kahl, Sarah Christensen Ben Dearinger, Bianca Grauss , Heather Ceran ., Heather Dale, Haley Ferrario, Annie Wilson , Stephanie Sandis of Splunk; Stefan Deeran of Shuttershock and Stefanie Maragna of Intacct.