CEMA Newsletter April 2018

Carol Rossi

Carol Rossi

NetApp ,
CEMA Board Member

What do I really need to know?

It’s almost summer. I can’t wait—but before I can put my toes in Lake Tahoe, I must plan and execute our annual sales meeting. All of us in events understand that it truly takes a village—vendors, extended staff, speakers, executives—and the list goes on and on–to build and execute an event. My primary role is managing the content that we’ll be sharing with the 3200 sales professionals that join us in Las Vegas in June.

So, that brings me to one of my favorite topics. Content. Well, content and fake news. We all hear about it—some of us experience it and more often than not, we actually might share it—depending on our Facebook feed or tendency to retweet. Why is this important? Truthfulness and transparency when communicating to your audience is critical to a successful event. It’s important because what we say and how we say it reflect our company’s values and integrity.  We’re trying to capture the attention of the audience—and we’re trying to educate and influence their behaviors—all through an honest and authentic lens.

As I build out content, I realize that we’re all constantly being told something—and it’s up to us to determine whether is true or false, important, relevant, actionable or even interesting. And as I develop content, I think about authenticity. Authenticity—whether via a speaker, written document, demo, digital signage or video—is critical the success of any event. Because, at the end of the day, if your audience isn’t believing what is being shared—then you have a problem.

And that is why it’s so important to have authentic content. Authentic content draws in audiences and creates an environment where people can share perspective and experience. It’s engaging–and, at the end of the day, it’s the biggest motivator you have!

So, as you tweet, update your Facebook feed, write an email or share perspective, remember to check your authenticity compass. Is this really what I believe? Is this what I want to say to the world? Is that how I want to be perceived?

Looking forward to seeing you in all in Los Angeles—and we can check each other’s authenticity compass!

Member of the Month

Steve Mapes

Steve Mapes
Senior Vice President, Impact XM

How do you bridge the gap from traditional tradeshow services to full service experiential marketing? You do so through top-notch Face to Face Marketing strategy. Steve Mapes leads strategy for Impact XM, the firm whose trajectory he’s helped guide over the past few decades. A 30-year industry veteran, he’s seen it all from the front lines and helped shape the big picture thinking that leads far beyond the project and well into the realm of the programmatic.

A respected thought leader, Steve leads the development of integrated marketing strategies for clients that include award winning Design, Business Theater, Biointeractivity, Interactive Learning and Virtual Events. He presents at conferences on various topics and has been a professor for Digital Media at Drexel University since 2006.


We’re overjoyed! Registration for CEMA Summit 2018 has exceeded our expectations! We are tracking to registration levels we have never seen before. We are continuing to accept registration for our Client-Side Members. Please be sure to register as soon as possible to ensure your space is reserved. We have had to begin a Waitlist for our Industry Partners so if you’re an Industry Partner and interested in registering, do contact us and be added to our Waitlist today.

CEMA Summit 2018 will be held at a Destination Hotel, Terreanea Oceanfront Resort, July 22nd through the 24th in Rancho Palos Verdes, CA. You’ll find everything you need to know about this amazing event here. We can’t wait to see you all.

Just a Few Sponsorships Left: CEMA Summit 2018

How can YOU connect with CEMA members 2018. We have very limited number of sponsorships left for this special show. Time and opportunity is running out to reach your customers at CEMA Summit 2018!

Contact Meg Fasy at Meg@fazeFWD.com to become a sponsor of this very exclusive event .

Click here to see our 2018 Sponsorship Prospectus

Save the Seas — Oceans and CEMA Summit 2018

CEMA will be supporting Surfrider Foundation at CEMA Summit 2018. Surfrider Foundation helps support our chapter network in their campaigns, champion for policy and fight legal battles for our coasts, bring awareness to the issues facing our ocean, provide critical support for areas like accounting, technology, and HR, and raise money to make all of this happen. Surfrider Foundation has an appetite for adventure and we all share a common passion – we love and appreciate our ocean, waves and beaches. Visit the Surfrider Foundation site to find out more.

CEMA Board Nominations for 2019

Nominations are now being accepted for all 2018-2019 CEMA Board Members, including VC/Chairman Elect, Treasurer and Director At-Large. Our Board Members have the opportunity to positively impact the long-term direction of this influential organization. Consider nominating a colleague –or yourself! Positions we’ll be filling for the 2018-2019 term year are as follows:

  • VC/Chairman-Elect – one year term in this position with a second one-year term as Chairman of the Board – for a total of two years (both Event Marketers and Industry Partners may apply)
  • Treasurer (both Event Marketers and Industry Partners may apply)
  • Director At-Large (both Event Marketers and Industry Partners may apply) 4 positions open

Nominations will be taken through June 1, 2018. For any questions, contact Kim Gishler, CEMA President and CEO: 408/838-9809 or kim@cemaonline.com

Click here to get the nomination form

A Heart of Gold

We’ve extremely fortunate to be honored with a first-rate group of Gold CEMA Members. These members exemplify the best we have to offer our clients. Thank you for your tremendous contribution, and your hearts of gold…

ImpactXMInvisionLive Nation




hubbITN InternationalHard Rock


How to Reach the Right Generation, and What Went Wrong?

The CEMA website is updated frequently with Blogs featuring helpful tips and educational features geared especially for our event marketing audience. Check back often, and enjoy the latest…

The Importance Of Having A Strong Social Media Presence

Is Anyone Aside from Millennials Seeing My Social Media Marketing?

Where Your Last Event May Have Gone Wrong – And How to Avoid It From Happening Again: 4 Common Mistakes at Events (and How to Prevent Them)

CEMA 2018 Study Tours

We’re hosting a series of upcoming Study Tours, which our members have found hard to resist!! In fact, two upcoming tours (the OSIsoft Study Tour and NFL Draft Study Tour) are completely SOLD OUT. Check out the agenda for our Citrix Study tour: http://cema.regsvc.com/e285. We are currently accepting client-side registrants and a waitlist four industry partners.

CEMA @ OSIsoft Study Tour – SOLD OUT!!
Wednesday, April 25

A customized behind-the-scenes tour of the newly rebranded OSIsoft PI World in San Francisco. You will experience this industry best practice within a campus setting and learn first-hand how the OSIsoft team managed a public renaming campaign.  Come for the education while enjoying an amazing opportunity to network with your peers.

CEMA @ the NFL Draft Study Tour – SOLD OUT!!
Thursday/Friday, April 26-27

Come to Dallas with us this April, where everything really is bigger. Learn from your event marketing peers how to manage a highly anticipated nationally televised event. The Draft theatre will be the largest ever with over 23,000 attendees currently expected (think really big keynote) and over 250,000 attendees projected to attend the Draft Experience and Free Football Festival to see best of breed interactive experiential marketing activations (think really big expo hall). As event marketers we are obsessed with the attendee experience so come and learn from the pros.  Not only is this a rarely offered educational event, you’ll also experience first-hand, the attendee experience.

Citrix Study Tour
Tuesday/Wednesday, May 8-9

CEMA @ Citrix Synergy in Anaheim – Hear from the Citrix Corporate Events Team and their partners on how they build a personalized Synergy experience with technology, content, and analytics; and get a behind-the-scenes tour of Keynote, Solutions Expo, Synergy Park, and registration. It’s two days packed with invaluable content for you and your team. As a special bonus, our partners Visit Anaheim and Disney will host a truly remarkable Disneyland evening you will not forget.

Register Here

Save the Date
June 28th

For our very informative Lunch & Learn regarding “The New Security Normal in Corporate Events”.  Join your peers and an amazing panel for an interactive discussion on the new norm in events.  Save Thursday June 28th and come to a Lunch & Learn at the San Jose Doubletree.  Panelists to include: Carol Rossi, NetApp; Jeanne Robb, Cisco; John Endert, Cisco Corporate Global Security; and Glenn Albin, San Jose Police Department Behavior Threat Assessment.

Looking for the Next Big Break?!

Each month, CEMA provides members with information on new career opportunities. If you have a job you’d like shared with members, please send details to stacey@cemaonline.com. Include a detailed description of the position, all contact information, as well as the location of the position. CEMA will post the job opportunity until the position is filled. Visit CEMA Careers for current job postings. 

Job Opportunities recently posted: 

Program Chair at Lean Start Up

Lead Event Manager, at Google Marketing Solution

Welcome New Members to CEMA

Spring brings new beginnings, including the chance for CEMA to welcome a number of fabulous new members. Please help us to welcome new CEMA members in 2018: Allison Nunes, Linkedin; Melody Moore Henriquez, National Sales Manager, Boston CMC; Chris Fortini, National Sales Manager, Boston CMC; Andrea Suszko, Account Director, US Market, Toronto CVB; and Debbie Sheppard with Toronto CVB; Melanie Schimmer, Sr. Director of Event Planning, DJO Global; Allison Kreglow with Epicor; Carley Gauthier, Sr Marketing Manager, Live Nation; Barabara Bouman, VP Special Events Sales, Live Nation; Deirdre McCready, SVP Special Events, Live Nation; Tara West, Director of Sales, Nor Cal, Live Nation; Cynthia DeAcha and Nadine George with Visa; Callie Medina and Sara Armstrong, BMC; Joe Figuro, Coastal International

CEMA Members Make the Headlines!

The XD Agency has expanded to San Francisco, led by marketing and client development veterans Jack Spilberg, Rachel Hermansader, and Matt Schrader.

Join us in extending our Congratulations to Katie Moon, appointed Corporate Events Program Manager at Xilinx and Polly Kruse, now VP Corporate & Field Events at Host Analytics.