Our Organization

The Corporate Event Marketing Association advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals.

Our Passion

CEMA is a thriving community of corporate event marketers. We serve all senior-level event marketers in a corporate environment. The diversity of our corporate membership continues to expand, and our recent acceptance as members of the Events Industry Council (EIC) have enabled us to expand our reach even further.

Our differentiator is our non-selling, peer-to-peer environment. Conversations among participants at our events focus on best practice sharing and knowledge sharing. Relationships are first and foremost. Professionals do business with other professionals they trust. CEMA facilitates those connections and lifelong industry friendships.

CEMA members engage in person through educational and networking opportunities offered each month around the country. CEMA Study Tours are our most popular professional development opportunity, providing behind-the-scene knowledge sharing about industry events.

Members also engage online via Twitter, LinkedIn, and Facebook.

The Board

Robb Trost

Chairman


Freeman

With over nineteen years of live and digital event experience, Robb designs and delivers custom, insight-driven Opus program solutions that meet the unique needs of clients around the world. Robb has worked with some of the world’s largest brands and companies including Tableau, Dolby, Juniper, Google, Salesforce.com, Samsung Telecommunications, Splunk, NetApp, LinkedIn, Sitecore, Diageo – Guinness USA, Miller Brewing Company, Visa, Nokia, Slim Jim, Mountain Dew, Kellogg’s, Nissan, Intel, Sun Microsystems, Adobe Systems, VMware, and IBM.

Karen Cooper

Vice Chairwoman Elect


Plantronics

Karen brings over 20 years of event experience to the CEMA board. Karen offers a different approach to event management by focusing on creating unique customer experiences that leave attendees feeling immersed into a Company’s brand. Her trademark skills of problem solving, calm demeanor and solid leadership has cemented her role as a key driver of top tier global tradeshows and events. Throughout Karen’s career, she has always focused on “what’s next?” Whether it be in her immediate field, or introducing new programs throughout the organization. Most recently Karen helped launch a Women’s Leadership employee group helping other women focus on development and success in the workplace. Karen’s experience covers a wide variety of focus areas, from wine to technology. In her spare time, she is dedicated to wellness programs, nature, health and fitness.

Angie Smith

Past Chairwoman Elect


Atlassian

As the Head of Corporate Events for Atlassian, Angie has the unique opportunity to work in a marketers Shangri-La. Atlassian is known for its great products, a fantastic reputation in technology and business communities, a vibrant and giving culture, and a 12-year history of profitability and rapid growth, it is a prime location to build an event portfolio to match. Angie has worked with some of the worlds largest brands to build award-winning experiences focused around great strategic value through event and experiential marketing. As a former Top 25 Women in Events, Angie has been tapped by publications such as Event Marketer Magazine, BtoB Magazine, Special Events, Virtual Edge, Successful Meetings, 1:1 Magazine and other leading titles and analyst reports for her insight into emerging best practices around event and marketing communications campaign development.

Alessandra Sapiz

Secretary


Cisco

Alex brings 20 years of experience in events and engagement marketing, working with several of the world’s premier brands. At Cisco, she’s responsible for leading a number of strategic partner and sales events and recognition programs including Cisco’s annual global sales conference (GSX) and its Worldwide Partner Summit. Part of the Sales Strategy & Operations organization, Alex’s team also support talent efforts within worldwide Sales. Prior to joining Cisco, Alex spent seven years at George P. Johnson (GPJ), a leading experience marketing agency, managing the Cisco account globally. In addition to her involvement with Cisco, Alex has worked with Fortune brands such as Intel, HP, Siebel, Oracle, salesforce.com, and many others. She is known in the experience marketing industry for helping companies innovate ahead of the marketplace. For the last six years, Alex has been involved in the design and execution of Cisco’s Global Sales Experience. GSX has redefined what it means to hold a global sales conference, and has been recognized by the events industry as a leader in b-to-b hybrid events.

Paul Coulter

Paul Coulter

Treasurer


Walt Disney World Swan & Dolphin

Paul has over fifteen years in the convention sales and events industry. He serves as Director of Group Sales for The Walt Disney World Swan and Dolphin Resort in Orlando and leads a team to deliver exciting and engaging events in the heart of one of the world’s largest convention destinations. He has partnered with many of the world’s top corporations with a focus on technology to deliver winning solutions and unique event experiences.

Rich Gibbons

Board Member at Large


Speak Inc

Rich joined Speak, Inc. in 1991 and now serves as the company’s President. Serving both corporations and trade associations, Rich and his colleagues work with corporate event stakeholders to position keynote talent, general session speakers, concurrent breakouts and a wide variety of entertainment. By understanding the backdrop of various audiences and each customers unique event design, SpeakInc is able to furnish ideas that deliver. He has been closely involved with the International Association of Speakers Bureaus (IASB), as well as the IASB/NSA Council. Because of his knowledge and expertise in the industry, Rich has been sought after as an expert witness on legal issues involving professional speaking. He has also been involved with various industry associations including; American Society of Association Executives (ASAE), Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), Society of Incentive Travel Executives (SITE) and the International Special Events Society (ISES). He and his wife Heather have fun with their three children, Julia, Jackson, and Max. In his spare time, Rich enjoys mountain biking, windsurfing, motorcycling, scuba diving and skiing.

Stacey Kashubeck

Board Member at large


Dreamforce Production

Stacey Kashubeck is Senior Director of Strategic Events at Salesforce, where she heads up production for Dreamforce, the largest software conference in the world and Salesforce’s premier customer event. Stacey has over 20 years of event experience under her belt, with a portfolio of agency and client-side work. Since joining Salesforce in 2012, Stacey has added her own unique stamp to the marquis event, managing the Dreamfest customer event with talent including U2, Foo Fighters, Bruno Mars, Lenny Kravitz and Alicia Keys while partnering with UCSF to bring the annual charity concert benefiting UCSF Benioff Children’s Hospitals to life. She also spearheaded the Dreamboat initiative at Dreamforce 2015, docking a Celebrity Infinity cruise ship in the San Francisco Bay to combat a hotel room shortage for more than 1,100 Dreamforce attendees.

Diana Cam

Board Member at Large


Workiva

Diana Cam is the Director of Global Events Marketing at Workiva (NYSE:WK), the software company that delivers Wdesk, an intuitive cloud platform that modernizes how people work within thousands of organizations, including over 70 percent of the Fortune 500. Wdesk offers controlled collaboration, data connections, granular permissions and a full audit trail. Wdesk helps mitigate risk, improves productivity, and gives users confidence in data-driven decisions. At Workiva, Cam spearheads strategy and execution of more than 150 events, including conferences, workshops, user groups, and webinars across the US and Europe, and the company’s partner marketing program. She was instrumental in the creation of the company’s annual Workiva User Conference, now in its seventh year and is expected to draw more than 1,700 attendees. Prior to Workiva, Cam led diversity-focused community and sports sponsorships, including NCAA basketball and football, PGA and Champions Tour golf, and NASCAR for Principal Financial Group.

David Shackley

Board Member at Large


Marriott International

David Shackley comes here as Marriott’s Vice President of Corporate Communications. In the fast-paced world of communications, David oversees the essential (and exciting) functions of Creative Services, Corporate Events, Internal Communications, Corporate Social & Digital, and Multi-Cultural Marketing. His lengthy resume includes key roles at Apple, Discovery Channel, Mark Burnett Productions, and AOL where’s he’s sold everything from iPhones to Speedos (he still uses both quite frequently). When he’s not at work, you’ll either find David at home with his family or in the swimming pool training for the 2020 Tokyo Summer Olympics. A guy can dream, right?

Denise Fest

Board Member at Large


Visa

Robin Valenta

Board Member at Large


Las Vegas Visitors Convention Authority

Robin Valenta is a Sales Executive for the Las Vegas Convention and Visitors Authority (LVCVA), the organization tasked with promoting all of Southern Nevada as the premier destination for business and leisure travel. Robin has been in the hotel industry since 1993. Before joining the LVCVA in 2011, she served as a Sales Manager at several different Las Vegas resort properties including Caesars Palace, Four Seasons Las Vegas, Bellagio and MGM Grand. Her experience ranges from gaming and non-gaming properties at venues of varying sizes. In her role at the LVCVA, Robin now represents the entirety of resort partners throughout the destination and West Coast corporate clients

Jim Kelly

Board Member at Large


Fern

As Vice President, Marketing & Industry Relations for PRG, Jim is actively engaged in leading the company’s marketing & industry relations efforts. This includes strategy and oversight of branding, social media, public relations, industry events and other face to face initiatives that drive client and prospect engagement. Additionally, his day to day activity with the sales team involves strategy around proposal deliverables and presentations. On the client side of the equation, Jim oversees the Corporate Events PRG Media and Content services group while still overseeing a small portfolio of key accounts for PRG. Jim is committed to supporting the professional growth of the industry though active industry involvement as a volunteer leader and speaker at events. He participates in PCMA both locally and nationally, serving as the President of the PCMA Capital Chapter Board of Directors. In 2014 he was honored by PCMA as the “Distinguished Service Professional of the Year” “. Additionally, he serves as a member of the Executive Committee and Treasurer for the Incentive Research Foundation. In 2015 he was the recipient of the PRG Presidents Award.

Lisa VanRosendale

Board Member at Large


FreemanXP

Lisa is a proven change agent capable of transforming the status quo into amazing outcomes. To drive this success, she is actively out in the world with her eyes and ears open, gathering insights into best practices and emerging trends. As a result, she continually has her pulse on what attracts and engages communities today. She has conducted audits for unique and popular events like Burning Man and C2 Montreal to gain a true understanding of what’s next in the industry. Her innovative and immersive approach is widely recognized, earning her a spot on M&C’s Top 25 Women in the Industry list. With more than twenty years of experience, Lisa designs and delivers customized solutions that meet the specific needs of clients around the world. As a global leader, she has presented to meeting experts in Singapore, Canada, Mexico, and the Philippines. She was even selected as a speaker for TEDActive to share her unique perspective, energy, and approach. Lisa brings an extensive background in non-traditional sales and marketing which informs the Sponsorship Sales Practice, among many other things, at FreemanXP. With the talent and creativity of her team and the range and depth of Freeman at her fingertips, Lisa delivers every single time.

Carol-Rossi

Carol Rossi

Board Member at Large


NetApp

Dick Wheeler

Board Member at Large


ProGlobalEvents

Dick Wheeler is the co-owner and president of both ProGlobalEvents and ProExhibits. He has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Whittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO, and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide. ProGlobalEvents is an innovative corporate event production company that plans and manages unique experiences ranging from traditional corporate conferences to festival style experiential events. The company blends a team with decades of entertainment and corporate event successes with a creative team, in-house graphics production, custom fabrication services and program management. For more information see www.proglobalevents.com

Our Staff

Kim Gishler

CEO & President


916.740.3623
Kim@CEMAonline.com

Olga Rosenbrook

Director of Member Services


916.408.3700
Olga@CEMAonline.com

Stacey Z. Diemer

Membership Manager


916.792.4201
Stacey@CEMAonline.com